Mixpanel

Mixpanel

https://mixpanel.com/
https://www.linkedin.com/company/mixpanel-inc-/

Mixpanel is a privately owned company founded in 2009 and headquartered in the United States. It is a mobile and web analytics platform that provides businesses with insights into how users interact with their products. Mixpanel's main product is an ad measurement and analytics platform that helps businesses track the performance of their advertising campaigns and measure the effectiveness of their marketing efforts. The company has over 440 employees and is used by over 26,000 businesses worldwide.

Revenue

Founded

2009

Headcount

433

Headquarters

US

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

10

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Mixpanel offers products in the ad tech industry. Mixpanel's product portfolio comprises of ad measurement and verification.

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Dec

12th

2024

21:52

Caretta Research_Monitor Company

How account teams can use Mixpanel to promote customer health

Matt Van Winkle Matt is an account manager at Mixpanel, responsible for the health of over 55 customer accounts, from adoption to implementation, renewal, and upgrades.

Nov

26th

2024

18:54

Customer - How Playtech partnered with Mixpanel to improve the player experience and deliver value to its licensees

Playtech PLC is an online gaming software provider that delivers technology, services and content to online casinos, sports betting, mobile gaming, and other services globally. Since being founded in 1999, the company has fast become the pioneer of omnichannel gaming and gambling technology through its integrated platform technology.

Nov

26th

2024

18:54

Customer - How LG CNS Haruzogak used Mixpanel to launch a new product and instill a growth culture

Haruzogak is a personalized life management service by LG CNS, an IT affiliate of LG Group. It is the first MyData service, a South Korean government-led program aiming to allow citizens to manage personal financial data from different financial institutions on one platform, by an IT company.

Nov

26th

2024

18:54

Customer - Olo’s Recipe for Success: Boosting Conversion Rates by 7.8% with Mixpanel

How you can successfully advocate for an event tracking tool at your company Olo is a leading open SaaS platform for restaurants that enables hospitality at every guest touchpoint. Millions of orders per day run on Olo’s on-demand commerce engine, providing restaurants a single source to understand and serve every guest from every channel, whether direct or third-party.

Nov

26th

2024

18:54

Customer - ATB Financial improves conversion and engagement of products using Mixpanel insights

Company With $58.5 billion in assets, ATB Financial is an Alberta-built financial institution that is a catalyst for economic growth. Started in 1938 to help Albertans through tough economic times, today ATB Financial has more than 5,000 team members delivering exceptional experiences to nearly 800,000 clients through its branches and agencies, 24-hour Client Care Centre, four entrepreneur centres, and digital banking options.

Nov

26th

2024

16:06

Emilie Schario on making all your hires a ‘data hire’

Twitter LinkedIn Copy article link to clipboard Can you tell us a bit about your journey from a data role to a business role and then back into the data space to start your own company? You mentioned that being in non-data roles actually made you a better data practitioner.

Nov

13th

2024

15:31

Marketing reports that calculate campaign ROI

Copy article link to clipboard Copy article link to clipboard Report 1: Campaigns that drive reach Report 1: Campaigns that drive reach Report 2: Campaigns that reach engaged users Report 2: Campaigns that reach engaged

Oct

31st

2024

19:03

Revenue Analytics Q&A with Mixpanel Product Manager Neha Nathan

Check out Revenue Analytics today For complete details on Revenue Analytics, please visit our docs page. Current Enterprise customers with the Warehouse Connectors add-on can access the functionality right now and if you’re not a Mixpanel user yet, contact us here for a Revenue Analytics demo.

Oct

31st

2024

15:38

Big Data/Analytics

Product analytics is different for B2B teams. Here’s how.

Pro tip: There’s no such thing as an “average user.” It's easy to look at an account and think, “Oh, they’re building 500 emails a month and they have 50 users, so each user is building 10 emails a month.” That’s never how it is. Often there’s one power user who’s skewing the data. You’ve got to look deeper and figure out why that one person became a power user—and why the others maybe aren’t using the tool at all.

Oct

23rd

2024

14:00

Session Replay Q&A with Mixpanel Senior Product Manager DJ Satoda

Check out Session Replay for yourself For complete details on how to enable Session Replay, visit the documentation here. Current Enterprise customers can access the functionality today. And if you’re not a Mixpanel user yet, contact us here for a Session Replay demo.

Oct

18th

2024

15:49

Why PMs should be responsible for revenue metrics

Product managers should own the revenue goals of the features and products they build

Oct

11th

2024

03:19

Introducing Mixpanel’s India Data Residency

Copy article link to clipboard Copy article link to clipboard Secure analytics that meet local data requirements Secure analytics that meet local data requirements

Mixpanel has customers like Uber, Yelp and Expedia Group.

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