Mixpanel

https://mixpanel.com/
https://www.linkedin.com/company/mixpanel-inc-/

Mixpanel, Privately Owned and headquartered in the US, was founded in 2009 and operates with approximately 440 employees. The company specializes in software development, providing a mobile and web analytics platform.

Revenue

Founded

2009

Headcount

755

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

On September 10, 2026, Mixpanel, a product intelligence platform, announced its MXP 2026 Sydney flagship conference. This in-person event will gather product, engineering, data, growth, and analytics leaders from across Australia to explore how data product intelligence and AI are reshaping the development, analysis, and optimization of digital products. Previously, on September 3, 2026, a comparison piece highlighted Mixpanel and Amplitude as product analytics platforms that detail user actions within a product, distinguishing them from Baremetrics, which focuses on subscription revenue analytics.

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Mixpanel offers products in the ad tech and services industry. Mixpanel's product portfolio comprises of ad measurement and verification.

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Sep

11th

2026

06:30

Big Data/Analytics, B2B Tag

Mixpanel Is Easy to Install. Trusting the Data Takes Work.

Mixpanel makes it easy to start collecting events and building dashboards. The harder part is knowing whether those dashboards represent real product usage. A report can look polished while counting employees, automated browser tests, web scrapers, duplicate events, or actions that users attempted but never completed.

Atomic Object

Sep

10th

2026

06:30

B2B Tag, Regulations and Policies

FCC proposes robocall scorecard for providers

The FCC has proposed establishing and publishing a robocall mitigation scorecard for voice service providers. The scorecard would provide the public with an assessment of the effectiveness of robocall mitigation efforts of voice service providers. Scorecard goals FCC Chairman Brendan Carr explained the purpose of the robocall mitigation scorecard.

Mixpanel

Sep

10th

2026

06:00

Events, Emerging Tech, Big Data/Analytics, Artificial Intelligence, Events and Conferences

Mixpanel Announces MXP 2026 Sydney, Flagship Conference for Product and Data Leaders

WRITER Unveils Enterprise Brain Stravito Launches AI Persona Builder MNTN, Klaviyo Integrate Performance TV with CRM Mixpanel, the product intelligence platform, has announced MXP 2026 Sydney, an in-person event bringing together product, engineering, data, growth and analytics leaders from across Australia to explore how data, product intelligence and AI are reshaping the way digital products are built, analysed and optimised.

Martech Vibe

Sep

6th

2026

06:30

Emerging Tech, B2B Tag

Product-Led Growth: Complete Guide 2026

Product-led growth (PLG) is a go-to-market model where the product, not a salesperson, does most of the work of attracting, converting, and expanding customers. Blake Bartlett at OpenView coined the term in 2016. In 2026 it is the default motion for a majority of B2B SaaS companies, usually paired with sales on higher-ACV deals rather than run as a pure self-serve funnel.

Enrichlabs (ai)

Sep

3rd

2026

10:30

B2B Tag

Baremetrics vs. Mixpanel vs. Amplitude

Mixpanel and Amplitude are product analytics platforms. They tell you what people do inside your product. Baremetrics is a subscription revenue analytics platform. It tells you what is happening to your money. That sounds like a small distinction until you are the person who has to answer a question the tool cannot answer.

Baremetrics

Sep

2nd

2026

06:30

STIR/SHAKEN statistics from August 2026

August 2026 STIR/SHAKEN and robocall statistics are now available. The data show the latest trends in robocalls, STIR/SHAKEN participation, and attestation level usage. Let's have a look. We've been publishing monthly STIR/SHAKEN statistics since April 2021.

Transnexus

Sep

1st

2026

06:30

B2B Tag

The 6 Best Tools to Add Customer Feedback to Mixpanel

Mixpanel in 2026 is a consolidated platform: product analytics, web analytics, session replay, experimentation, feature flags, and AI monitoring on one data model. That consolidation is real and it removes a genuine integration tax. What it does not change is the boundary of what event data can answer.

Enterpret

Aug

28th

2026

06:30

Emerging Tech, B2B Tag

The best Mixpanel alternatives for behavioral analytics

Mixpanel is one of the strongest and most well-built event analytics platforms, but rising costs and up-front tagging send teams looking at alternatives. The bill scales with tracked users and event volume, so growth turns into a bigger invoice.

Fullstory

Aug

24th

2026

05:53

B2B Tag

Top 7 Customer Data Analytics Tools for Better Customer Insights

Ask three people on the same team to pull your customer numbers and you will often get three different answers. That is the real problem customer data analytics tools are meant to solve, and it has less to do with collecting data than with reading it.

Zenlytic

Aug

19th

2026

00:07

B2B Tag

10 best event tracking tools for SaaS and websites

Every successful SaaS product understands user behavior at the action level. Event tracking tools make this possible by capturing how users interact with features, flows, and key moments across the product. With so many event analytics tools available, the difference often comes down to how quickly you can get reliable data and how easily teams can act on it.

Usermaven

Aug

18th

2026

06:30

Robocall trends in July 2026

Here's a quick review of robocall trends through July 2026. The source data is from YouMail's Robocall Index, a widely followed measure of robocall activity in the U.S. Overall robocalls up in July Overall Robocall Trends Figure 1.

Transnexus

Aug

14th

2026

14:06

B2B Tag, Marketing and Promotional Activities

Crazy Egg vs Mixpanel: Which Tool Is Better For You?

Should you choose Crazy Egg or Mixpanel? Crazy Egg is the better choice for marketers and CRO experts who want to analyze visitor behavior, collect feedback, and run A/B tests to optimize their website performance with one platform and one predictable subscription.

Crazy Egg

Mixpanel's customers primarily consist of software Development and internet Marketplace Platforms companies. Examples of Mixpanel's customers include Expedia Group, DocuSign and Uber.