Mixpanel

https://mixpanel.com/
https://www.linkedin.com/company/mixpanel-inc-/

Mixpanel, Privately Owned and headquartered in the US, was founded in 2009 and operates with approximately 440 employees. The company specializes in software development, providing a mobile and web analytics platform.

Revenue

Founded

2009

Headcount

488

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

On July 22, 2026, Mixpanel appointed Dana Cohen as Chief Human Resources Officer (CHRO), a move announced by CEO Jen Taylor to strengthen the executive leadership team as the company scales its AI-first digital analytics platform and global workforce. Previously, on July 8, 2026, the company detailed "The Cohort Sync Latency Problem," explaining how cohort syncing can break the immediate response to user actions within its product workflow where a user triggers an event in Mixpanel.

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Mixpanel offers products in the ad tech and services industry. Mixpanel's product portfolio comprises of ad measurement and verification.

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Jul

29th

2026

07:02

Legal Issues and Lawsuits

Income Tax Penalty Cannot Survive after ITAT Sets Aside Underlying Assessment: Delhi HC Quashes Rs. 9.30 Cr Misreporting Penalty [Read Order]

In a recent ruling, the Delhi High Court quashed an income-tax penalty of Rs. 9,30,24,492 imposed on Mixpanel Inc. for alleged misreporting of income after the Income Tax Appellate Tribunal had already set aside the underlying assessment order and the related fee-for-technical-services adjustment.

Taxscan

Jul

29th

2026

06:30

Emerging Tech, B2B Tag

The best product analytics platforms for enterprise digital experience.

Somewhere in your stack right now, a product manager is staring at a funnel in Mixpanel or Amplitude, watching a 12% drop-off at step three of onboarding, and asking the question every event-tracking tool eventually forces you to ask: but why? The chart says users dropped off.

Quantum Metric

Jul

27th

2026

06:07

Legal Issues and Lawsuits, Regulations and Policies

Income Tax Penalty Can’t Survive After ITAT Quashes Assessment Order: Delhi HC Quashes Rs. 9.30 Crore Demand

The Delhi High Court has quashed a penalty of over ₹9.30 crore imposed under Section 270A of the Income Tax Act, 1961, holding that once the Income Tax Appellate Tribunal (ITAT) had set aside the underlying assessment order, the very basis for imposing a penalty ceased to exist.

Juris Hour

Jul

23rd

2026

16:11

Artificial Intelligence, B2B Tag

The real costs of pointing AI at your data warehouse

➡️ This article is part 1 of 2. See how Mixpanel works with your data warehouse and AI . Layering an AI assistant on top of your data warehouse looks like the obvious move right now.

Mixpanel

Jul

22nd

2026

18:13

Management Changes, Emerging Tech, B2B Tag, Management Changes

Dana Cohen Joins Mixpanel as Chief Human Resources Officer

Mixpanel has appointed Dana Cohen as Chief Human Resources Officer (CHRO), strengthening its executive leadership team as the company continues to scale its AI-first digital analytics platform and global workforce. Mixpanel is headquartered in San Francisco, California. The appointment was announced by Jen Taylor, Chief Executive Officer of Mixpanel, who highlighted Dana’s genuine commitment to the human side of work, her focus on employee wellbeing and growth, and her belief that people are responsible for bringing business strategy to life.`

HR Today India

Jul

20th

2026

06:30

B2B Tag

FCC to vote on far-reaching new rules for the RMD

The FCC scheduled a vote in its July 2026 Open Meeting on proposed rules to improve the effectiveness of the Robocall Mitigation Database (RMD). The proposed rules cover a lot of ground. Let’s have a look.

Transnexus

Jul

14th

2026

06:30

State AGs urge the FCC to crack down on illegal robocalls

Forty-nine state attorneys general signed reply comments and a letter urging the Federal Communications Commission (FCC) to crack down on illegal robocalls. Many of the AGs also issued news releases in their states to raise awareness and support for this initiative.

Transnexus

Jul

14th

2026

06:30

Robocall trends in June 2026

Here's a quick review of robocall trends through June 2026. The source data is from YouMail's Robocall Index, a widely followed measure of robocall activity in the U.S. Overall robocalls up in June Overall Robocall Trends Figure 1.

Transnexus

Jul

8th

2026

01:00

B2B Tag

The Cohort Sync Latency Problem

Behavioral signal and in-app response should be one motion: A user does something meaningful, and the product responds while they're still paying attention. Cohort syncing breaks that motion in half. Here's the workflow most teams run today: A user triggers an event in Mixpanel.

Userflow

Jul

7th

2026

14:12

Emerging Tech

OpenAI Data Provider Mixpanel Wins Dismissal of Data Hack Suit

Mixpanel, a data analytics provider used by OpenAI LP, convinced a federal court that a company caught up in its data breach failed to sufficiently state its claims. OpenAI said last year that Mixpanel suffered a data breach that impacted a limited set of data for OpenAI API users as well as some ChatGPT users.

Bloomberg Law

Jul

7th

2026

01:00

B2B Tag

The Cohort Sync Latency Problem

Your analytics tool has a blind spot, and it's shaped exactly like your onboarding. Mixpanel sees what users do in your product. The events they fire, the funnels they move through, the point where they drop off.

Userflow

Jul

7th

2026

01:00

B2B Tag

Behavioral Onboarding with Mixpanel + Userflow: A Playbook

Most onboarding runs on a calendar. Day one, send the welcome tour. Day three, nudge the checklist. Day seven, ask for feedback. The schedule is tidy, and it ignores the one thing that actually matters: what the user is doing.

Userflow

Mixpanel's customers primarily consist of internet Marketplace Platforms and software Development companies. Examples of Mixpanel's customers include DocuSign, Expedia Group and Uber.