Mixpanel, a privately owned US company founded in 2009, develops and provides a software platform for mobile and web analytics. Employing approximately 440 people, the company's headquarters are located in the United States.
On an unspecified date, Mixpanel announced a new CEO. The new CEO noted that artificial intelligence is changing how companies use insights, integrate data, and define success, impacting analytics workflows. Mixpanel has long helped teams analyze data to make better decisions in product, marketing, and growth, addressing the challenge of managing numerous metrics and understanding their interconnections. In 2024, Mixpanel launched Session Replay to combine quantitative and qualitative data, enabling faster action. Mixpanel also introduced the concept of a metric tree, a hierarchical structure mapping metrics from low-level to high-level, culminating in a North Star metric that guides business strategy. The North Star metric is presented as a tool for organizational alignment around a shared strategic vision.
Mixpanel's customers primarily consist of internet Marketplace Platforms and software Development companies. Examples of Mixpanel's customers include Expedia Group, Yelp and Uber.
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