Yelp, a publicly owned company headquartered in the United States, founded in 2004, employs approximately 8,610 individuals, and reported $1.5B in revenue as of 2025. The company's main product is software development, specializing in publishing crowd-sourced reviews about businesses.
On September 11, 2026, JPMorgan assumed coverage of Yelp (YELP) with an Underweight rating and a $19 price target. The firm expressed a positive view on the company’s AI transformation but noted limited visibility and unfavorable macroeconomic dynamics, stating it would look for a return to revenue growth and further cost rationalization before recommending the shares. Previously, on September 10, Yelp integrated OpenAI's GPT-Live-1 into two of its AI-powered business tools: Yelp Host, its voice agent for restaurants, and Hatch, its communication platform for home service businesses. This integration replaced the front-end voice layer in both platforms with a model designed for overlapping, back-and-forth conversations rather than turn-by-turn exchanges. Yelp highlighted that Yelp Host and Hatch are among the first solutions to deploy GPT-Live-1, which features a full-duplex voice architecture enabling natural pauses, interruptions, and overlapping speech in conversations.
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