Datadog is a Publicly Owned company headquartered in the US. Founded in 2010, the company employs approximately 5940 individuals and reported $3.4B in revenue as of 2025. As a tier 1 media tech buyer specializing in Software Development, Datadog operates an observability and security platform for cloud-scale applications, providing monitoring services for developers, IT operations teams, and security engineers. The platform integrates metrics, traces, and logs from across the entire technology stack to provide end-to-end visibility into the health and performance of infrastructure, applications, and databases. Key services include Infrastructure Monitoring for real-time insights into servers and containers, Application Performance Monitoring (APM) for optimizing code-level execution, and Log Management for rapid troubleshooting and analysis. Additionally, Datadog offers specialized solutions for Cloud Security, Digital Experience Monitoring (DEM)—including real-user and synthetic monitoring—and AI-powered observability tools such as Bits AI and Watchdog to automate anomaly detection and incident response. By consolidating these disparate data streams into a single unified dashboard with over 700 integrations, Datadog enables organizations to reduce mean time to resolution (MTTR) and maintain the reliability of their complex, hybrid-cloud environments.
On March 6, 2026, a deployment guide was released detailing the integration of Zscaler and Datadog. Earlier that day, Datadog's earnings reportedly indicated that software resilience is now considered a critical operational necessity, influenced by the increasing complexity of modern IT where AI and multi-cloud setups make disruptions routine. Previously, on March 5, Quantbot Technologies LP disclosed a new investment in Datadog, having purchased 8,639 shares valued at approximately $1.23 million during the third quarter. This followed Datadog Inc. shares climbing 4.1% earlier the same day, a movement tied to investor optimism after management’s recent investor-conference discussions highlighted durable cloud-migration demand and incremental tailwinds from AI-related workloads.
Datadog offers products in the connectivity and cloud and media tech industries. Datadog's product portfolio comprises of video data and analytics, live production and enterprise cloud.
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Datadog's revenues were $3.4B in 2025. Caretta Research has split Datadog's revenue into 4 different product categories, the largest of which is live signal test and monitoring, which represents 25% of Datadog's revenue.
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Datadog's customers primarily consist of telecoms, broadcast Media Production and Distribution and enterprise cloud companies. Examples of Datadog's customers include SAS, Comcast Xfinity and Canal+ Group.
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