Datadog, a Publicly Owned company headquartered in the US, operates as a tier 1 media tech buyer. Founded in 2010, the company employs approximately 5,940 individuals and reported $3.4B in revenue as of 2025. Datadog's primary offering is an observability and security platform designed for cloud-scale applications, providing monitoring services for developers, IT operations teams, and security engineers. The platform integrates metrics, traces, and logs from across the entire technology stack to deliver end-to-end visibility into the health and performance of infrastructure, applications, and databases. Key services include Infrastructure Monitoring for real-time insights into servers and containers, Application Performance Monitoring (APM) for optimizing code-level execution, and Log Management for rapid troubleshooting and analysis. Additionally, Datadog offers specialized solutions for Cloud Security, Digital Experience Monitoring (DEM)—which includes real-user and synthetic monitoring—and AI-powered observability tools such as Bits AI and Watchdog, designed to automate anomaly detection and incident response. By consolidating these disparate data streams into a single unified dashboard with over 700 integrations, Datadog enables organizations to reduce mean time to resolution (MTTR) and maintain the reliability of their complex, hybrid-cloud environments.
BlueCrest Capital Management Ltd acquired a new position in Datadog Inc. shares during the third quarter, as detailed in its recent Form 13F filing with the Securities & Exchange Commission on March 14, 2026. Previously, on March 12, 2026, Datadog announced it would host a peer networking reception for attendees of RSAC2026 in San Francisco. The company extended invitations to the event at Delarosa, an Italian eatery, offering guests an opportunity to connect with peers.
Datadog offers products in the connectivity and cloud and media tech industries. Datadog's product portfolio comprises of video data and analytics, live production and enterprise cloud.
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Datadog's revenues were $3.4B in 2025. Caretta Research has split Datadog's revenue into 4 different product categories, the largest of which is live signal test and monitoring, which represents 25% of Datadog's revenue.
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Datadog's customers primarily consist of broadcast Media Production and Distribution, enterprise cloud and telecoms companies. Examples of Datadog's customers include Comcast Xfinity, SAS and Canal+ Group.
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