Impact, formerly known as Impact Radius, is a privately owned company headquartered in the US, founded in 2008 and employing approximately 1,260 people. Functioning as a software development company, it specializes in partnership management, encompassing the development and optimization of various partnership types, including influencer marketing, affiliate marketing, mobile partnerships, business development, and SaaS partnership marketing.
On April 24, 2026, impact.com deepened its collaboration with YouTube as an early adopter of the Creator Partnerships API, providing brands and agencies a direct method to manage creator marketing campaigns on the platform. This integration enables marketers to discover creators, manage sponsorships, and measure performance via a single system, utilizing creator-consented first-party data. Previously, on April 22, 2026, impact.com’s Managing Director APJ Adam Furness joined industry experts to discuss the "State of Affiliate Marketing in Australia: 2026 Trends." The conversation centered on Australian brands shifting towards community-led strategies, integrating affiliates, creators, and consumers for growth.
Subscribe for full access to Impact's products in full detail 
