Impact, formerly known as Impact Radius, is a privately owned company headquartered in the US, founded in 2008 and employing approximately 1,260 people. Functioning as a software development company, it specializes in partnership management, encompassing the development and optimization of various partnership types, including influencer marketing, affiliate marketing, mobile partnerships, business development, and SaaS partnership marketing.
Impact.com, in collaboration with Cube and Dentsu, published its "eCommerce influencer and affiliate marketing in Southeast Asia 2026" report, with findings released between July 23 and July 24, 2026. The research indicates that 24% of consumers in the region now use generative AI tools during their shopping journey, signaling AI's rapid integration into Southeast Asia's online retail landscape. Drawing on responses from 2,400 consumers across Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines, along with market data and expert interviews, the study found that while AI is becoming a significant product discovery tool, consumers continue to place greater trust in people than algorithms for final purchase decisions.
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