Impact, founded in 2008 and headquartered in the US, is a partnership management company employing approximately 1260 people. The company, formerly known as Impact Radius, focuses on software development and the optimization of various partnership programs. These programs encompass a range of activities including influencer marketing, affiliate marketing, mobile partnerships, business development, and SaaS partnership marketing.
The UK Information Commissioner's Office (ICO) issued new guidance on GDPR rules regarding user consent for tracking cookies in loyalty or cashback programs. A worksheet was released to help companies transition to a new partnership model, away from traditional affiliate networks. A podcast featured Brianna Doe, founder of Verbatim, discussing influencer marketing and brand strategy. The global influencer marketing industry is projected to experience a 36 percent surge in 2025. Attribution and measurement are the top investment priorities for US brand and agency marketers in 2025 due to the complexity of tracking consumer touchpoints across various channels.
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