Rakuten Advertising, founded in 1996 and headquartered in the US, is a marketing division of Rakuten Inc. Employing approximately 1000 people, the company develops software and operates as a performance advertising network. Its primary function is providing global customer acquisition solutions that facilitate connections between brands and their target audiences.
Brunner acquired Rakuten Advertising's Performance Solutions group, which includes paid search and programmatic planning and buying teams, on an undisclosed date. Financial details were not released. Separately, Luxo Living, a home furnishings retailer, partnered with Upsellit and Rakuten Advertising to improve its affiliate marketing strategy, resulting in increased sales. A discussion with Valeria Alesiani, Vice President of Publisher Partnerships EMEA at Rakuten Advertising, covered recent changes in the affiliate sector, including AI's impact, evolving publisher models, and variations across European markets. An independent market analysis projected the global Retail Intelligence Software Market to grow from USD 1.2 billion in 2024 to USD 3.5 billion by 2033, with a 12.5% CAGR from 2026 to 2033.
Similar Companies
Subscribe for full access to Rakuten Advertising's profile
Rakuten Advertising offers products in the ad tech industry. Rakuten Advertising's product portfolio comprises of RTB and programmatic.
Subscribe for full access to Rakuten Advertising's products in full detail
Subscribe for full access to Rakuten Advertising's revenue in full detail
Subscribe for full access to Rakuten Advertising's products in full detail 
