Rakuten Advertising, a privately owned company headquartered in the US with Rakuten as its parent company, was founded in 1996 and employs approximately 930 individuals. The company reported $50.0M in revenue as of 2024 and functions as a tier 2 media tech buyer. It specializes in RTB and programmatic advertising, operating as the marketing division of Rakuten Inc and a performance advertising network focused on global customer acquisition solutions designed to connect brands with audiences.
Rakuten Advertising participated in the Martech Record Demo Day on April 2, 2026, where it joined other affiliate and partnership platforms to showcase the channel's evolution. On April 1, FMTC’s Affiliate Roundup noted Rakuten, in collaboration with Similarweb, for assisting brands in tracking visibility within AI search. This follows Rakuten Advertising’s announcement on March 30 of a strategic collaboration with digital data and market intelligence firm Similarweb, aiming to deliver data capabilities that help brands optimize their presence within large language models (LLMs) and across digital marketing channels. Earlier, on March 29, the company's annual DealMaker event addressed industry transformations, highlighting AI innovation and adaptation.
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Rakuten Advertising offers products in the ad tech and services industry. Rakuten Advertising's product portfolio comprises of RTB and programmatic.
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Rakuten Advertising's revenues were less than $100M in 2024. All the revenue comes from ad network.
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