Rakuten Advertising, a privately owned company headquartered in the US and a subsidiary of Rakuten, was founded in 1996. It employs approximately 930 individuals, reported $50.0M in revenue as of 2024, and functions as a tier 2 media tech buyer. The company specializes in RTB and programmatic solutions, operating as the marketing division of Rakuten Inc and providing a performance advertising network focused on global customer acquisition solutions.
Rakuten Advertising will host its DealMaker Europe event on March 25 in London at the Convene Sancroft, featuring expert-led panels, mixers, and the Golden Link Awards. Previously, on February 10, the company unveiled its 2026 Agency Partner Program, which aims to strengthen collaboration, innovation, and performance-driven growth by bringing together agencies to deliver enhanced strategy, technology integration, and measurable results for brands. This follows the company's decision on January 16 to remove PayPal Honey from its affiliate marketing environment, a move that also saw PayPal Honey removed from impact.com.
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Rakuten Advertising offers products in the ad tech and services industry. Rakuten Advertising's product portfolio comprises of RTB and programmatic.
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Rakuten Advertising's revenues were less than $100M in 2024. All the revenue comes from ad network.
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