Rakuten Advertising, a privately owned subsidiary of Rakuten Inc., was founded in 1996. Headquartered in the US, it employs approximately 930 people. The company's primary business is real-time bidding (RTB) and programmatic advertising, operating as a performance advertising network. Its services focus on connecting brands with consumers globally. In 2024, its revenue was approximately $50 million.
Rakuten Advertising partnered with GKL and datazulu to implement a CTV advertising strategy to increase brand visibility and engagement. To expand 24S's brand awareness in Europe, Rakuten Advertising's strategists and analytics teams collaborated with Vogue via Skimlinks to drive traffic. Rakuten Advertising developed a plan to recruit new affiliate partners for Fossil to increase revenue and brand presence. Sixt sought Rakuten Advertising's assistance to scale its US affiliate marketing efforts, manage its program, and mitigate fraud risks due to limited internal resources and a need for US market expertise.
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Rakuten Advertising offers products in the ad tech industry. Rakuten Advertising's product portfolio comprises of RTB and programmatic.
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Rakuten Advertising's revenues were less than $100M in 2024. All the revenue comes from ad network.
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