Rakuten Advertising, a privately owned subsidiary of Rakuten Inc., was founded in 1996. Headquartered in the US, it employs approximately 930 people. The company's primary business is real-time bidding (RTB) and programmatic advertising, operating as a performance advertising network. Its services focus on connecting brands with consumers globally. In 2024, its revenue was approximately $50 million.
Rakuten Advertising collaborated with RevLifter to support Sam’s Club, resulting in a 13.5% monthly and 17.8% annual membership growth. TerraCycle partnered with Rakuten Advertising to create an affiliate program to promote its Zero Waste BoxTM, aiming for a launch before Black Friday. The company also uses email addresses to send communications regarding commercial relationships, transactions, industry news, and marketing materials.
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Rakuten Advertising offers products in the ad tech industry. Rakuten Advertising's product portfolio comprises of RTB and programmatic.
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Rakuten Advertising's revenues were less than $100M in 2024. All the revenue comes from ad network.
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