Cumulus Media, a privately owned company headquartered in the US, is a tier 1 media tech buyer. Founded in 1997, Cumulus Media operates with approximately 3,130 employees and reported $827.1M in revenue as of 2024. The company specializes in Pro AV services, functioning as an American broadcasting company and an operator of AM and FM radio stations in the United States. It also owns and operates Westwood One.
On September 8, 2026, Kenny Smoov, Cumulus Media’s Vice President of Urban Formats and Program Director of WQQK-FM “92Q” in Nashville, departed the radio broadcasting company after 23 years, as Cumulus Media reportedly prepares to emerge from bankruptcy protection. Previously, on September 3, Roger Holler’s MARC Media acquired three stations from Cumulus Media for $2.073 million, significantly expanding MARC’s Central Florida footprint. The acquisition included 95.9 The Rocket (Classic Rock), 102.7 The Hitkicker (Country), and 107.1 A1A (CHR) in the Melbourne market, marking Cumulus’s departure from the Orlando DMA. Earlier, on August 24, Cumulus Media’s Variety Hits “102.5 Jack-FM” K273BZ/KCMO-HD2 Kansas City began simulcasting on 107.3 KMJK North Kansas City, returning the Jack-FM brand to a full-powered signal in Kansas City for the first time since June 2016.
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Cumulus Media offers 3 products in the media and telecoms services and ad tech and services industries. Cumulus Media's product portfolio comprises of RTB and programmatic and broadcast television and radio.
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Cumulus Media's revenues were less than $1B in 2024. Caretta Research has split Cumulus Media's revenue into 3 different product categories, the largest of which is audio production services. For full access to Cumulus Media's revenue breakdown subscribe to Caretta Portal.
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