MotoGP Sports Entertainment Group, also known as Dorna Sports, a privately owned entity headquartered in Spain, was founded in 1998. The company operates with approximately 600 employees and reported $480.0M in revenue as of 2024, functioning as a tier 1 media tech buyer. It is a subsidiary of Liberty Media. The company specializes in content rights, functioning as an international sports management, marketing, and media company. Since 1992, Dorna has been the exclusive holder of all commercial and television rights relating to the World Championship series and, since 2013, the Superbike World Championship.

2024 Revenue

Founded

1998

Headcount

600

Headquarters

Spain

Primary Segment

Content rights

Ownership

Privately Owned

Deployments

68

News Summary:

Aprilia, KTM, and Yamaha boycotted a Dorna dinner on April 30, signaling an institutional crisis within MotoGP by blocking the proposed 2027-2031 Accord for the sport's future. This development followed former Red Bull Formula 1 team boss Christian Horner's surprise appearance at the Spanish Grand Prix in Jerez on April 25, where he was spotted alongside Formula 1 CEO Stefano Domenicali, fueling speculation about his potential interest in MotoGP team ownership. Previously, on April 16, Dorna reportedly pursued the promotion of Australian rider Senna Agius to MotoGP for 2027 at Pramac, indicating a strategic effort to boost the 2027 Adelaide Grand Prix and a trend where the championship values riders for their representative influence alongside their skill. Earlier in the month, on April 11, a financial standoff intensified during the Austin paddock weekend as top executives from Liberty Media, Dorna, and MSMA's key figures convened to finalize the 2027-2031 agreement, facing resistance from manufacturers that could redefine the sport's financial landscape.

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MotoGP Sports Entertainment Group offers 9 products in the media and telecoms services industry. MotoGP Sports Entertainment Group's product portfolio comprises of content rights and search, social, and retail media.
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MotoGP Sports Entertainment Group's revenues were less than $1B in 2024. Caretta Research has split MotoGP Sports Entertainment Group's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to MotoGP Sports Entertainment Group's revenue breakdown subscribe to Caretta Portal.
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Examples of MotoGP Sports Entertainment Group's suppliers include Quantum, Fortra and Audio-Technica.

Example Customers

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Example Suppliers

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MotoGP Sports Entertainment Group sells broadcasting rights of its 3 sports sublicensing competitions to 62 companies globally, covering 11 countries. MotoGP Sports Entertainment Group's rights holders include Sky Group. MotoGP Sports Entertainment Group currently holds 7 broadcasting rights for sports competitions including motorsports.

Example Sports Rights Suppliers

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