MotoGP Sports Entertainment Group, also known as Dorna Sports, is a privately owned company headquartered in Spain. Founded in 1998, with approximately 600 employees, it operates under parent company Liberty Media, reported $480.0M in revenue as of 2024, and functions as a tier 1 media tech buyer. The company specializes in content rights, providing international sports management, marketing, and media services. Since 1992, Dorna Sports has served as the exclusive holder of all commercial and television rights for the World Championship series, extending this role to the Superbike World Championship since 2013.
On August 15, 2026, Pedro Acosta tested new MotoGP radio earplugs, emphasizing rider comfort as the primary challenge in integrating direct helmet communication, an ongoing initiative. Previously, on August 14, protests sought to halt Australia’s MotoGP in Adelaide, six months after the South Australian Government announced it had secured the event from Victoria, leading to a dispute over the state's desire for the race. Earlier, on August 13, Acosta had reacted positively to a revised earplug design trialed at the Sachsenring and Silverstone rounds, stating it met comfort requirements. This marked a significant step in MotoGP’s development of an in-helmet radio system, initially intended for transmitting safety messages from Race Direction, with a long-term goal of enabling two-way, F1-style communication between riders and teams. This follows Guenther Steiner’s assessment on August 6, that MotoGP holds immense growth potential under new owners Liberty Media, comparing its current state to Formula One two decades prior. Steiner, KTM Tech3 owner and former Haas F1 team boss, suggested the U.S. market could support more than MotoGP's single current race. Liberty Media acquired MotoGP parent Dorna in 2024, following its 2017 purchase of F1 commercial rights.
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MotoGP Sports Entertainment Group offers 9 products in the media and telecoms services industry. MotoGP Sports Entertainment Group's product portfolio comprises of search, social, and retail media and content rights.
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MotoGP Sports Entertainment Group's revenues were less than $1B in 2024. Caretta Research has split MotoGP Sports Entertainment Group's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to MotoGP Sports Entertainment Group's revenue breakdown subscribe to Caretta Portal.
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Examples of MotoGP Sports Entertainment Group's suppliers include Grass Valley, Fortra and Vizrt.
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MotoGP Sports Entertainment Group sells broadcasting rights of its 3 sports sublicensing competitions to 62 companies globally, covering 11 countries. MotoGP Sports Entertainment Group's rights holders include Sky Group. MotoGP Sports Entertainment Group currently holds 7 broadcasting rights for sports competitions including motorsports.
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