ServusTV is a privately owned company headquartered in Austria and a subsidiary of Red Bull Media House. Founded in 2009, it employs approximately 300 individuals. The company operates as a tier 1 media tech buyer, providing media and TV services. ServusTV is a television station based in Salzburg, Austria, that emerged in 2009 from the previously established Salzburg TV, which was founded in 1995.
Austrian commercial broadcaster ServusTV ended its simulcast of premium sports coverage on ProSiebenSat.1’s Joyn streaming platform on March 27, 2026, citing a battle for eyeballs and advertising. This action followed the broadcaster's decision, reported on March 25, to withdraw its top sports coverage from Joyn and shift its premium rights fully to its own service, ServusTV On. The company is restructuring its digital strategy to maximize exclusivity amidst growing pressure on Austria’s advertising market. Previously, on January 11, ServusTV announced 2025 as its second-strongest year since inception, following a record year in 2024. The private broadcaster and its ServusTV On platform recorded a market share of 4.7 percent among viewers aged 12 and over, and 4.4 percent in the 12- to 49-year-olds target group.
ServusTV offers 2 products in the media and telecoms services industry. ServusTV's product portfolio comprises of media and TV services and broadcast television and radio.
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ServusTV currently holds 31 broadcasting rights for sports competitions including tennis, ice hockey, motorsports, soccer | association football, sports sublicensing, winter sports, sailing and handball.
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