Tennis Australia

http://www.tennis.com.au
https://www.linkedin.com/company/tennis-australia/

Tennis Australia, state-owned and headquartered in Australia, was founded in 1904 and employs approximately 500 individuals. The organization reported $389.5M in revenue as of 2024 and operates as a tier 1 media tech buyer. Functioning as the governing body for Tennis in Australia, the association specializes in spectator sports, organizing national and international tennis tournaments including the Australian Open, the Australian Open Series, Davis Cup, Fed Cup, ATP Cup and Australian Pro Tour.

2024 Revenue

Founded

1904

Headcount

500

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

State Owned

News Summary:

On February 27, 2026, Craig Tiley, recently appointed Chief Executive Officer of the United States Tennis Association (USTA), discussed how Melbourne nearly lost the Australian Open by 2017. The 2026 Grand Slam event recently hosted over 1.3 million fans and has generated nearly $3.5 billion for Victoria’s economy over the past decade. Previously, on February 25, the USTA formally appointed Tiley as its next CEO, recognizing his tenure at Tennis Australia for driving significant growth in tennis participation. This followed comments on February 24 where Tiley stated he was not yet ready to detail his plans for the US Open, emphasizing that work remains at the Australian Open, where he was central for two decades. On the same day, Tiley confirmed he would step down as Tennis Australia's chief executive to take up the USTA role later in the year, affirming his successor would continue the dual roles of running Tennis Australia and the Australian Open. The USTA initially announced Tiley's hiring on February 23, noting that the search, handled by Elevate Talent and a USTA committee, began last summer after his predecessor Lew Sherr departed to become the Mets’ president of business operations.

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Tennis Australia offers 7 products in the sports and media and telecoms services industries. Tennis Australia's product portfolio comprises of sports tickets, merchandise and sponsorship, racquet sports and media and TV services.

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Tennis Australia's revenues were less than $500M in 2024. Caretta Research has split Tennis Australia's revenue into 4 different product categories, the largest of which is tennis. For full access to Tennis Australia's revenue breakdown subscribe to Caretta Portal.

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Feb

27th

2026

18:30

Events, Capital Investment, B2B Tag

'Gone by 2017': Tiley reveals how Melbourne nearly lost Aus Open

Having just hosted over 1.3 million fans throughout the qualifying and main draw of the first Grand Slam event of 2026, the AO remains one of Victoria’s biggest events on the calendar, having generated nearly $3.5 billion for the state’s economy across the last ten years.

SEN Australia

Feb

25th

2026

22:27

Management Changes, Tennis, B2B Tag

USTA appoints Craig Tiley as Chief Executive Officer

The United States Tennis Association (USTA) has announced the appointment of Craig Tiley, the accomplished Chief Executive Officer of Tennis Australia, as its next Chief Executive Officer. Tiley is widely recognized for driving monumental growth in tennis participation during his tenure in the role in Australia.

iSportConnect

Feb

24th

2026

18:30

Events, B2B Tag

Benalla Ensign

But with work still to be done before exiting the stage where he was front and centre of the AO for two decades, Tiley isn't ready to spruik up his plans to make, as Donald Trump might say, the US Open great again.

Benalla Ensign

Feb

24th

2026

14:30

Management Changes, Tennis, B2B Tag

'Great opportunity': family man Tiley explains TA exit

Craig Tiley is adamant his successor will continue filling the twin roles of running Tennis Australia and the Australian Open after confirming he will take up the same post in America. After months of speculation, the Australian governing body on Wednesday announced Tiley was stepping down as TA chief executive to join the USTA later this year.

Jimboomba Times

Feb

23rd

2026

18:30

Management Changes, Tennis, B2B Tag

USTA Announces Craig Tiley as New CEO

The USTA announced Tuesday it is hiring Tennis Australia CEO Craig Tiley as its next CEO. Elevate Talent handled the search -- which began last summer after Tiley’s predecessor, Lew Sherr, departed to become the Mets’ president of business operations -- alongside a USTA search committee led by interim CEOs Andrea Hirsch (the USTA’s COO & chief legal officer) and Brian Vahaly (board chair).

Elevate

Feb

22nd

2026

19:33

Events, B2B Tag

What major sporting events can teach us about peak

There’s a moment in retail when everything hits at once. The doors open, the crowd rolls in, and suddenly the team is in motion, grabbing stock, answering questions, managing queues, checking systems. It’s organised. It’s fast.

Retailbiz

Feb

6th

2026

04:31

Events, B2B Tag

Gravity Media provides Australian Open 2026 with broadcast and IP production infrastructure

Gravity Media delivered the Australian Open 2026 with a bespoke international broadcast centre and IP production environment. Together, this formed the technical backbone for Tennis Australia’s creative, editorial and operational delivery of the tournament to audiences, as the company has claimed in a statement.

TM Broadcast International

Feb

5th

2026

12:30

B2B Tag

Yevgeny Kafelnikov delivers his verdict on if women should play best-of-five set matches, ‘can you imagine’

There is a genuine possibility that we see women play best-of-five-set matches at Grand Slams next year. During finals weekend at the Australian Open, tournament director Craig Tiley shared his thoughts on women playing best-of-five-set matches.

The Tennis Gazette

Feb

3rd

2026

13:00

Emerging Tech, B2B Tag

Disability:IN - February Digital Accessibility Roundup

This month's A11y Roundup is powered by Wesco International Welcome to Disability: IN’s monthly round up of digital accessibility news for February. At Disability:IN we know that digital accessibility impacts all aspects of disability inclusion. If you have questions about our digital accessibility program, please contact Jeff Wissel, our Chief Accessibility Officer.

Disabilityin

Feb

2nd

2026

05:39

B2B Tag

AO, innovare

[Translated] ["The password is always the same: evolve.

SuperTennis TV

Feb

1st

2026

23:47

B2B Tag

Game, Set, Match: Nine's AO 2026 Serves Up Record Audience Growth

AO Men’s Final the highest-rating in VOZ history AO Men’s Final the highest-rating AO session on BVOD ever AO Men’s Final the highest-rating since 2017 AO Women’s Final the highest-rating since 2022 9Network’s exclusive coverage of the 2026 Australian Open has delivered huge results and stellar year-on-year growth, reaching over 14.31 million Australians across the two-week broadcast – an increase of 9.3% year-on-year.

Nine for Brands

Jan

29th

2026

13:00

Emerging Tech, Tennis, B2B Tag

Artificial intelligence powered innovators backed in AO StartUps intake

Tennis Australia has announced that nine new companies have joined its AO StartUps initiative, strengthening the program’s commitment to AI enabled innovation across sport and major events. The new cohort - VueMotion, Bettercup, CRED, Bronco, truefuels, National Pickleball League, Aircast, RootNote and Outcoach - reflects the program’s commitment to shaping the future of sport, sustainability, fan engagement and performance through real world experimentation at the Australian Open.

Australasian Leisure Management

Examples of Tennis Australia's suppliers include Gravity Media, Magnite and Brightcove.

Example Suppliers

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Example Partners

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Tennis Australia sells broadcasting rights of its 3 tennis competitions to 23 companies globally, covering 8 countries. Tennis Australia's rights holders include Shanghai Media Group and Disney Sports / ESPN.