Viacom18 Media Pvt. Ltd., a privately owned Indian media company founded in 2007, operates a network of over 30 entertainment brands. Its primary business is broadcast television and radio. As of 2020, it employed approximately 2440 people and generated revenue under $500 million. Paramount TV Media is its parent company, and Viacom18 includes JioStar and JioCinema among its subsidiaries. Note that Disney Star's inclusion as a subsidiary requires further verification as this information is not consistently reported across sources.
JioStar, at the 2025 Global Entertainment Marketing Academy of Arts & Sciences (GEMA) India Awards, won 32 awards: 15 gold and 17 silver. These awards recognized work across promotions, campaigns, craft, design, social media, and branded partnerships. Separately, advertising rates for the upcoming ICC Women’s Cricket World Cup increased by 10-15% compared to the 2022 edition. JioStar, the official broadcaster and streaming partner, reportedly charges ₹1.5 lakh for a 10-second television spot, with prime matches potentially costing ₹3 lakh. A tax dispute arose between Viacom 18 Media Pvt. Ltd. and the Income Tax Department. The dispute involved year-end provisions of ₹719.84 crores made by Viacom 18 Media Pvt. Ltd. towards expenses under sections 194C, 194J, 194I, and 194H of the Income Tax Act. The Income Tax Appellate Tribunal (ITAT) in Mumbai ruled that TDS is triggered only on crystallized liability, not year-end provisions.
Viacom18 offers 3 products in the media and telecoms services industry. Viacom18's product portfolio comprises of broadcast television and radio and media and TV services.
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Viacom18 currently holds 68 broadcasting rights for sports competitions including ice hockey, athletics, triathlon, soccer | association football, golf, cricket, basketball, cycling, squash, motorsports, field hockey, badminton and multi-sport.
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