To The New

https://www.tothenew.com/
https://www.linkedin.com/company/tothenew/

To The New, a Privately Owned company headquartered in Singapore, was founded in 2008, operates with approximately 2600 employees, and reported $67.6M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company specializes in video business systems, providing IT, software, and development support for OTT products and connected TV platforms. It offers services for delivering live and VOD content across devices, alongside OTT media features and services focused on content production, optimisation, and monetisation.

2023 Revenue

Founded

2008

Headcount

2,598

Headquarters

Singapore

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

News Summary:

On February 28, 2026, To The New facilitated GenAI-enabled digital transformation for a prominent private life insurance company in India, aiding the client in modernizing customer experiences, accelerating product launches, and enhancing engineering productivity.

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To The New offers products in the media tech industry. To The New's product portfolio comprises of video business systems.

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To The New's revenues were less than $100M in 2023. All the revenue comes from tV and online video platforms (OVP CMS).

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Mar

18th

2026

18:30

B2B Tag

Design Tokens – To Building Components That Scale

Introduction As designers, there is a version of this scenario most of us have lived through. You are deep into a product, the brand palette is changing, and suddenly you are spending an afternoon tracking down every button, card, and banner across 20 Figma files, manually updating colours, hoping you have not missed anything.

To The New

Mar

18th

2026

13:31

Emerging Tech, B2B Tag

Compliance-Aware Mobile Modernization for Tabcorp’s iGaming Platforms

This engagement reflects TO THE NEW’s collaboration with Tabcorp, one of Australia’s largest wagering and media companies, as it progressed on a broader mobile modernization journey within a highly regulated iGaming environment. As mobile usage accelerated and customer expectations evolved, particularly during the COVID period, Tabcorp identified the need to simplify its mobile technology landscape, improve delivery speed, and better align development cycles with regulatory approval processes.

To The New

Mar

14th

2026

18:30

Emerging Tech, B2B Tag

ECS Fargate at Scale: Lessons from Running Multiple Microservices in Production

Introduction When we started with Amazon ECS on AWS Fargate, it felt simple. No EC2 to manage. No AMIs. No cluster scaling headaches. Then the number of services grew. Working for the ad-tech client from last 5 years and running their workload on ECS Fargate has taught us many things.

To The New

Mar

14th

2026

18:30

B2B Tag

From Logstash to Fluent Bit: How We Streamlined Logging for an Ad Tech Client

Introduction In ad-tech, logs are not “nice to have.” They are the product’s heartbeat. Every impression, every click, every bid request — everything generates logs. Multiply that by millions of requests per minute, and you’re suddenly dealing with millions of events and TB’s of logs per day.

To The New

Mar

14th

2026

18:30

B2B Tag

Step-by-Step Guide to Build observability into an LLM application

Introduction Large Language Models (LLMs) are transforming the way that users interact with applications, and they introduce observability challenges that require new approaches. Unlike deterministic APIs that return predictable results, LLMs have variable performance, unpredictable outputs, and complex failure modes.

To The New

Mar

14th

2026

18:30

Emerging Tech, B2B Tag

Why Right-Sizing Is Not a One-Time Activity

Introduction If you’ve worked in production long enough, you’ve probably heard this: “Let’s right-size the services and reduce the AWS bill.” So we do it. We check CPU and memory metrics for a week. We reduce task sizes.

To The New

Mar

14th

2026

18:30

Emerging Tech, B2B Tag

Real-World AWS Cost Optimization Strategies for High-Traffic Platforms

Introduction I’ll be honest when I say running a high-traffic production environment on AWS is fun…. until you see the cloud bill. At first, you overprovision a bit of memory “just to be safe.” Containers stay up a little longer than needed.

To The New

Mar

12th

2026

18:30

Artificial Intelligence, B2B Tag

Stop Fighting React Native Alone: Gen-AI as Your Smartest Team-mate

Let me be upfront with you: I was sceptical. When everyone started talking about how Gen-AI coding assistants would “10x” developer productivity, I rolled my eyes. I’ve been building React Native apps for years and I’ve seen plenty of silver bullets that turned out to be more trouble than they’re worth.

To The New

Mar

12th

2026

18:30

Emerging Tech

Mastering React Native Reanimated: Building 60 FPS Animations Without Blocking the JS Thread

Introduction Animations are not decoration. In mobile applications, they communicate state, guide attention, and create perceived performance. If your UI drops frames, users feel it instantly. In the React Native ecosystem, React Native Reanimated has become the de-facto standard for building high-performance, gesture-driven animations that run smoothly even under heavy JS load.

To The New

Mar

11th

2026

18:30

Emerging Tech, B2B Tag

How to Centralize AWS Monitoring: A Guide to CloudWatch Cross-Account Metrics

It is painfully inefficient to check metrics across a large collection of AWS accounts (development, staging, uat, production, etc.). This is a major time waster, not just a small irritation. In addition to wasting valuable engineering time, you run a much higher risk of missing an alert that could result in a full-blown outage every time you jump consoles or set up a redundant alarm.

To The New

Mar

10th

2026

18:30

B2B Tag

Running GitLab CI at Scale: Setting Up Kubernetes-Based Runners

Introduction As the project grows and traditional CI runners running on static virtual machines or shared runners often struggle to keep up with increasing workloads. Jobs may queue up, builds start taking longer than expected and developers are left waiting.

To The New

Mar

10th

2026

18:30

Emerging Tech, ESG, B2B Tag

Learning Forward, Learning Backward: Reflections from Agile Conference 2025

Introduction: We often assume learning means adding more information to what we already know. However, learning is not only about accumulating new knowledge but also about dissecting and decluttering what we already know to make room for new ideas and methods.

To The New

To The New's customers primarily consist of media Production, media and TV services and broadcast television and radio companies. Examples of To The New's customers include Tata Play, Zee Entertainment and HT Media Group. To The New has commercial and technical partners like Amazon Web Services (AWS), Microsoft and Google.

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To The New

2023 Revenue

Founded

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Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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