To The New, a privately owned Singapore-based company founded in 2008, provides IT and software development services, primarily focused on video business systems. Employing approximately 2600 people, the company specializes in supporting the creation and delivery of over-the-top (OTT) products and connected TV platforms for live and on-demand video content across various devices. Their services encompass content production, optimization, and monetization features. In 2023, the company's revenue was less than $100 million.
To The New released several articles on technology and business. One article discussed data-driven decision-making in project management, emphasizing the importance of metrics over intuition. Another article highlighted the role of CI/CD pipelines in the successful deployment and improvement of Generative AI applications. A third article addressed the inadequacy of traditional security testing methods in the face of evolving cyber threats. A fourth article defined a prompt in the context of AI tools and chatbots, explaining its importance in determining response quality. Finally, an article explored the role of managed services in optimizing cloud costs for software businesses.
To The New's customers primarily consist of broadcast television and radio, media and TV services and media Production companies. Examples of To The New's customers include HT Media Group, Zee Entertainment and Tata Play. To The New has commercial and technical partners like Microsoft, Google and Amazon Web Services (AWS).
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