To The New, a privately owned Singapore-based company founded in 2008, provides IT and software development services, primarily focused on video business systems. Employing approximately 2600 people, the company specializes in supporting the creation and delivery of over-the-top (OTT) products and connected TV platforms for live and on-demand video content across various devices. Their services encompass content production, optimization, and monetization features. In 2023, the company's revenue was less than $100 million.
Google announced that ExoPlayer 2 is outdated, recommending a migration to Media3 for Android media playback. Media3 offers a modular design, alignment with Jetpack, and improved lifecycle handling and compatibility with recent Android updates. Separately, the company discussed challenges in achieving perfection in software and hardware development, noting the historically labor-intensive nature of testing. Finally, the company highlighted the increasing use of Artificial Intelligence across organizations to improve delivery, customer experience, product management, and collaboration.
To The New's customers primarily consist of pay TV services and broadcast television and radio companies. Examples of To The New's customers include HT Media Group, Tata Play and Zee Entertainment. To The New has commercial and technical partners like Microsoft, Google and Amazon Web Services (AWS).
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