Vionlabs, a privately owned Swedish company founded in 2010, develops and provides video data analytics tools. Its main product offering centers on content metadata and video recommendation and discovery technologies. As of 2023, the company employs approximately 40 people and generates annual revenue of less than $10 million.
On September 9, 2025, Vionlabs announced the launch of Creative Lab, a new module within its Portal. Creative Lab aims to simplify AI-driven short, preview clip, thumbnail, and artwork generation for editorial and creative teams. A strategic partnership with SeaOvers was announced on September 11, 2025, focusing on transforming the ad-supported streaming experience using AI. This partnership represents a shift from behind-the-scenes API integrations to a fully featured experience layer. The company also notes the increasing importance of content compliance in the media landscape, highlighting potential risks such as reputational damage, revenue loss, and legal consequences from issues like inappropriate thumbnails or ad placements.
Vionlabs's customers primarily consist of telecoms and media and TV services companies. Examples of Vionlabs's customers include Cineverse, Deutsche Telekom and Plex. Vionlabs has commercial and technical partners like Cineverse and To The New.
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