London Marathon Events, a privately owned company headquartered in the UK, was founded in 1981, employs approximately 170 people, and reported $63.1M in revenue as of 2023. The company specializes in athletics and multi-discipline sports, organizing the London Marathon and a host of other mass participation events, including RideLondon, The Vitality London 10,000 & Westminster Mile, Children with Cancer UK Swim Serpentine, and The Big Half.
Kenyan Sabastian Sawe won the London Marathon on April 27, 2026, setting a new world record with a time of 1:59:30 and becoming the first person to complete a competitive marathon in under two hours. Sawe achieved the feat in perfect sunny conditions at 18 degrees Celsius. Previously, on April 26, 2026, Kenya had focused its expectations on defending champion Sawe as he lined up for the men’s elite race, which included nearly 60,000 runners overall. Earlier, on April 25, 2026, London Marathon organizers were already considering substantial operational changes for the 2027 event. This followed news from April 24, 2026, that a record 59,000 participants were expected for the upcoming Sunday race, with aims to raise close to £100 million for charity and distribute 93,024 Lucozade gels.
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London Marathon Events offers 2 products in the sports industry. London Marathon Events's product portfolio comprises of athletics and multi-discipline sports.
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London Marathon Events's revenues were less than $100M in 2023. Caretta Research has split London Marathon Events's revenue into 2 different product categories, the largest of which is athletics. For full access to London Marathon Events's revenue breakdown subscribe to Caretta Portal.
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London Marathon Events sells broadcasting rights of its 2 athletics and marathon competitions to 22 companies globally, covering 7 countries. London Marathon Events's rights holders include BBC.
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