London Marathon Events, a privately owned company headquartered in the UK, was founded in 1981, employs approximately 170 people, and reported $63.1M in revenue as of 2023. The company specializes in athletics and multi-discipline sports, organizing the London Marathon and a host of other mass participation events, including RideLondon, The Vitality London 10,000 & Westminster Mile, Children with Cancer UK Swim Serpentine, and The Big Half.
On March 1, 2026, the London Marathon's public ballot for the 2026 race received a record 1,133,813 applications, surpassing the 2024 record of 840,318, with less than 5% of applicants expected to be selected through a random draw, and UK applicants showing a near-even gender split. Previously, on February 26, the Lisbon Marathon announced its integration into the European Marathon Classics, a new circuit led by London, which the Marathon Club of Portugal's president, Carlos Moia, highlighted as projecting Lisbon internationally and attracting elite athletes. This followed news from February 16, when UK-based margarine brand Flora returned as an official partner of the London Marathon through a three-race agreement, with this year's event scheduled for April 26.
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London Marathon Events offers 2 products in the sports industry. London Marathon Events's product portfolio comprises of athletics and multi-discipline sports.
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London Marathon Events's revenues were less than $100M in 2023. Caretta Research has split London Marathon Events's revenue into 2 different product categories, the largest of which is athletics. For full access to London Marathon Events's revenue breakdown subscribe to Caretta Portal.
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London Marathon Events sells broadcasting rights of its 2 marathon and athletics competitions to 22 companies globally, covering 7 countries. London Marathon Events's rights holders include BBC.
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