Abbott World Marathon Majors, a privately owned entity, is headquartered in the UK. Founded in 2006, the organization operates with approximately 30 employees and reported $9.5M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes in athletics and multi-discipline sports by managing a series of six marathons worldwide. This series includes the Tokyo Marathon, Boston Marathon, Virgin Money London Marathon, BMW BERLIN-MARATHON, Bank of America Chicago Marathon, and TCS New York City Marathon, with the organizers of these events united in their effort to advance the sport.

Revenue

Founded

2006

Headcount

25

Headquarters

UK

Primary Segment

Athletics and multi-discipline sports

Ownership

Privately Owned

News Summary:

Shanghai is currently bidding for Abbott World Marathon Majors status, showcasing the city's marathon event. This follows the March 17, 2026 announcement that the Penang Bridge International Marathon will join the Abbott World Marathon Majors Age Group World Rankings system from 2026, providing a new pathway for runners to qualify for elite races and strengthening the marathon's global standing. Earlier, on January 8, 2026, the TCS Sydney Marathon became the seventh Abbott World Marathon Majors race, expanding the series to a new continent. Discussions about the Shanghai Marathon's candidacy for a spot in the Abbott World Marathon Majors had surfaced by December 3, 2025, when the event saw a record 356,589 pre-signups.

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Abbott World Marathon Majors offers 4 products in the sports and media and telecoms services industries. Abbott World Marathon Majors's product portfolio comprises of search, social, and retail media and athletics and multi-discipline sports.
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Abbott World Marathon Majors's revenues were less than $25M in 2023. Caretta Research has split Abbott World Marathon Majors's revenue into 2 different product categories, the largest of which is marathon. For full access to Abbott World Marathon Majors's revenue breakdown subscribe to Caretta Portal.
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Abbott World Marathon Majors has suppliers like HBS.

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Abbott World Marathon Majors sells broadcasting rights of its 3 marathon competitions to 16 companies globally, covering 5 countries. Abbott World Marathon Majors's rights holders include Shanghai Media Group and Disney Sports / ESPN.

Example Sports Rights Customers

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