Supertri
Supertri, also known as Super League Triathlon, is a privately owned company headquartered in the UK. Founded in 2016, it employs approximately 40 individuals and reported $13.7M in revenue as of 2023. Supertri functions as a tier 2 media tech buyer, focusing on athletics and multi-discipline sports. The company operates a league of nonstandard triathlon-based races held in the traditional off-season of the sport. Each race incorporates swim, bike, and run elements, along with additional rules designed to test athletic ability and increase the popularity of triathlon globally.

Revenue

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Founded

2016

Headcount

36

Headquarters

United Kingdom

Primary Segment

Athletics and multi-discipline sports

Ownership

Privately Owned

News Summary:

Supertri announced Maurten, a performance nutrition company, as the Official Nutrition Partner for Supertri Blenheim Palace 2026 on June 3, 2026, aiming to provide science-led endurance fueling to all athletes. Previously, on March 24, 2026, Supertri officially partnered with The Feed, an online sports nutrition and high-performance supplement marketplace, to offer race participants a personalized fueling experience tailored to their bodies and performance goals. This follows the December 10, 2025, launch of Supertri's global Ambassador Program, which opened to high demand, inviting triathletes to join its network. The program seeks to build local triathlon communities and promote Supertri's vision of accessible and inclusive triathlon worldwide.

Similar Companies

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Supertri offers 2 products in the media and telecoms services and sports industries. Supertri's product portfolio comprises of athletics and multi-discipline sports and search, social, and retail media.
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Supertri's revenues were less than $25M in 2024. Caretta Research has split Supertri's revenue into 2 different product categories, the largest of which is triathlon. For full access to Supertri's revenue breakdown subscribe to Caretta Portal.
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Jun
3rd
2026
19:30
Mar
24th
2026
09:46
Dec
10th
2025
01:25
Supertri has suppliers like Eurovision Services.

Example Suppliers

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Supertri sells broadcasting rights of its triathlon competitions to 4 companies globally, covering 2 countries. Supertri's rights holders include Warner Bros. Discovery. Supertri currently holds broadcasting rights for sports competitions including triathlon.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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