Supertri, also known as Super League Triathlon, is a privately owned company headquartered in the United Kingdom. Founded in 2016, it employs approximately 40 individuals. The company specializes in athletics and multi-discipline sports, operating a league of nonstandard triathlon-based races held during the traditional off-season. Each race incorporates swim, bike, and run elements, along with additional rules designed to test athletic ability and contribute to the global promotion of triathlon.

2024 Revenue

Founded

2016

Headcount

42

Headquarters

United Kingdom

Primary Segment

Athletics and multi-discipline sports

Ownership

Privately Owned

News Summary:

On July 27, 2026, RBC and Supertri partnered again for the RBC Race for the Kids Jersey, a family-friendly event featuring 2.5k, 5k, and 10k courses to raise funds for the Jersey Child Care Trust (JCCT), following the success of the previous year's event. Earlier in July, on the 16th, Supertri introduced LevelField, a new performance measurement system for triathlon designed to change how finish times are interpreted for athletes competing in Supertri events. In June, Supertri announced two new partnerships: on June 3, Maurten, known for its Hydrogel technology, became the Official Nutrition Partner for Supertri Blenheim Palace 2026, providing its science-led approach to endurance fueling. This was followed on June 2 by a partnership with OS Studios for the Ultra Miami 2026 broadcast, aimed at expanding audiences and redefining fan engagement in endurance sports. Previously, on March 24, Supertri officially partnered with The Feed, an online sports nutrition and high-performance supplement marketplace, to provide personalized fueling experiences for race participants.

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Supertri offers 2 products in the sports and media and telecoms services industries. Supertri's product portfolio comprises of search, social, and retail media and athletics and multi-discipline sports.
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Supertri's revenues were less than $25M in 2024. Caretta Research has split Supertri's revenue into 2 different product categories, the largest of which is triathlon. For full access to Supertri's revenue breakdown subscribe to Caretta Portal.
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Supertri has suppliers like Eurovision Services.

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Supertri sells broadcasting rights of its triathlon competitions to 4 companies globally, covering 2 countries. Supertri's rights holders include BBC. Supertri currently holds broadcasting rights for sports competitions including triathlon.

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