Supertri

http://www.supertri.com
https://www.linkedin.com/company/supertri/

Supertri, also known as Super League Triathlon, is a privately owned company headquartered in the UK. Founded in 2016, it employs approximately 40 individuals and reported $13.7M in revenue as of 2023. Supertri functions as a tier 2 media tech buyer, focusing on athletics and multi-discipline sports. The company operates a league of nonstandard triathlon-based races held in the traditional off-season of the sport. Each race incorporates swim, bike, and run elements, along with additional rules designed to test athletic ability and increase the popularity of triathlon globally.

Revenue

Founded

2016

Headcount

Headquarters

United Kingdom

Primary Segment

Athletics and multi-discipline sports

Ownership

Privately Owned

News Summary:

Supertri announced Maurten, a performance nutrition company, as the Official Nutrition Partner for Supertri Blenheim Palace 2026 on June 3, 2026, aiming to provide science-led endurance fueling to all athletes. Previously, on March 24, 2026, Supertri officially partnered with The Feed, an online sports nutrition and high-performance supplement marketplace, to offer race participants a personalized fueling experience tailored to their bodies and performance goals. This follows the December 10, 2025, launch of Supertri's global Ambassador Program, which opened to high demand, inviting triathletes to join its network. The program seeks to build local triathlon communities and promote Supertri's vision of accessible and inclusive triathlon worldwide.

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Supertri offers 2 products in the media and telecoms services and sports industries. Supertri's product portfolio comprises of athletics and multi-discipline sports and search, social, and retail media.

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Supertri's revenues were less than $25M in 2024. Caretta Research has split Supertri's revenue into 2 different product categories, the largest of which is triathlon. For full access to Supertri's revenue breakdown subscribe to Caretta Portal.

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Jun

3rd

2026

19:30

Partnerships and Alliances, B2B Tag

Supertri Announces Maurten as Official Nutrition Partner for Supertri Blenheim Palace 2026

Supertri can today announce that Maurten, the performance nutrition company renowned for its patented Hydrogel technology, is the Official Nutrition Partner of Supertri Blenheim Palace 2026. Maurten's science-led approach to endurance fueling makes it a natural fit for one of the most iconic events on the short-course triathlon calendar, putting world-class nutrition within reach of every athlete on the start line, from elite professionals to age-group competitors.

Supertri

Mar

24th

2026

09:46

Partnerships and Alliances, B2B Tag

Supertri has officially partnered with The Feed, the largest online sports nutrition and high

Supertri has officially partnered with The Feed, the largest online sports nutrition and high-performance supplement marketplace. The Feed believes nutrition isn't one-size-fits-all, and is working closely with Supertri to give race participants a truly personalized fueling experience — one built around what actually works for their body and their performance goals.

Supertri

Dec

10th

2025

01:25

Events, B2B Tag

driven individuals to join its international Ambassador network, has opened to big demand with only only two weeks remaining for applications.

Supertri’s new global Ambassador Program, inviting passionate triathletes and community-driven individuals to join its international Ambassador network, has opened to big demand with only only two weeks remaining for applications. The Supertri Ambassador Program is designed to build and strengthen local triathlon communities — from grassroots through to mass-participation events — and to amplify the Supertri vision of making triathlon accessible, inclusive and inspiring for everyone, bringing the Supertri spirit to communities worldwide.

Supertri

Supertri has suppliers like Eurovision Services.

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Supertri sells broadcasting rights of its triathlon competitions to 4 companies globally, covering 2 countries. Supertri's rights holders include Warner Bros. Discovery. Supertri currently holds broadcasting rights for sports competitions including triathlon.

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Analysis

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Supertri

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Founded

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Primary Segment

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News Summary:

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