The Great Run Company, a privately owned entity headquartered in the UK, was founded in 1981 and operates with approximately 90 employees. The company reported $33.0M in revenue as of 2023 and functions as a tier 2 media tech buyer. It specializes in the development, design, organization, and rights management of mass participation and televised sporting events, with a focus on athletics and multi-discipline sports.
The Great Run Company announced a 25 percent increase in applications for the 2026 AJ Bell Great North Run, scheduled for September 13, 2026. In other news, the company partnered with UK Athletics to reinstate the UK Athletics 10-Mile Championship event as part of the 2025 AJ Bell Great South Run, two months prior to the race. Additionally, the company, alongside London Marathon Events, secured a five-year broadcasting rights deal with the BBC for UK Athletics events. Finally, the company organized the first edition of the Ambleside to Brockhole marathon on Sunday, taking over the event from The Brathay Trust.
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The Great Run Company offers 2 products in the sports and media and telecoms services industries. The Great Run Company's product portfolio comprises of media and TV services and athletics and multi-discipline sports.
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The Great Run Company's revenues were less than $50M in 2023. Caretta Research has split The Great Run Company's revenue into 2 different product categories, the largest of which is marathon. For full access to The Great Run Company's revenue breakdown subscribe to Caretta Portal.
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