Founded in 1981 and headquartered in the UK, The Great Run Company is a privately owned events company. Employing approximately 90 people, the company focuses on athletics and multi-discipline sports, developing, designing, organizing, and managing the rights for large-scale participation and televised sporting events. In 2023, the company's revenue was less than $50 million.
The Great Run Company announced a 25 percent increase in applications for the 2026 AJ Bell Great North Run, scheduled for September 13, 2026. In other news, the company partnered with UK Athletics to reinstate the UK Athletics 10-Mile Championship event as part of the 2025 AJ Bell Great South Run, two months prior to the race. Additionally, the company, alongside London Marathon Events, secured a five-year broadcasting rights deal with the BBC for UK Athletics events. Finally, the company organized the first edition of the Ambleside to Brockhole marathon on Sunday, taking over the event from The Brathay Trust.
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The Great Run Company offers 2 products in the media and telecoms services and sports industries. The Great Run Company's product portfolio comprises of media and TV services and athletics and multi-discipline sports.
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The Great Run Company's revenues were less than $50M in 2023. Caretta Research has split The Great Run Company's revenue into 2 different product categories, the largest of which is marathon. For full access to The Great Run Company's revenue breakdown subscribe to Caretta Portal.
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