European Athletics, also known as European Athletic Association, is a privately owned entity headquartered in Switzerland. Founded in 1969, the organization employs approximately 120 individuals and reported $44.8M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes in athletics and multi-discipline sports. It serves as the governing body for athletics in Europe and is one of the six Area Associations of the world's athletics governing body World Athletics, with 51 members.

Revenue

Founded

1969

Headcount

118

Headquarters

Switzerland

Primary Segment

Athletics and multi-discipline sports

Ownership

Privately Owned

News Summary:

On April 27, 2026, Silesia, Poland, was confirmed as the host venue for the 2028 edition of the European Athletics Championships during the European Athletics Council Meeting in Birmingham. Poland has consistently hosted major European Athletics championships over the past decade, including the 2017 European Athletics U23 Championships, the 2021 European Athletics Indoor Championships, and the European Athletics Team Championships in 2019, 2021, and 2023. Previously, on April 24, European Athletics announced Glasgow as the host for the 33rd SPAR European Cross Country Championships in 2027 following a successful bid led by UK Athletics (UKA), in partnership with Glasgow Life, VisitScotland, and Athletic Ventures, bringing the championships to the city for the first time. Earlier, on April 21, SPAR and European Athletics celebrated 30 years of their partnership, marking one of the longest-standing sponsorships in European sport, built on shared values since 1996. In February, on the 23rd, Alison Jordan reached the highest level of athletics refereeing after passing her Gold Referee exam, with European Athletics having nominated her for the biennial examination.

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European Athletics offers 7 products in the sports and media and telecoms services industries. European Athletics's product portfolio comprises of athletics and multi-discipline sports and search, social, and retail media.
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European Athletics's revenues were less than $50M in 2023. Caretta Research has split European Athletics's revenue into 2 different product categories, the largest of which is athletics. For full access to European Athletics's revenue breakdown subscribe to Caretta Portal.
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Examples of European Athletics's suppliers include AMP Visual TV and Videe.

Example Suppliers

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European Athletics sells broadcasting rights of its 6 athletics competitions to 45 companies globally, covering 13 countries. European Athletics's rights holders include BBC. European Athletics currently holds 4 broadcasting rights for sports competitions including athletics.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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