European Athletics, also known as European Athletic Association, is a privately owned entity headquartered in Switzerland. Founded in 1969, the organization employs approximately 120 individuals and reported $44.8M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes in athletics and multi-discipline sports. It serves as the governing body for athletics in Europe and is one of the six Area Associations of the world's athletics governing body World Athletics, with 51 members.
On February 23, 2026, Alison Jordan achieved the Gold Standard Referee qualification, reaching the highest level in officiating and refereeing after being nominated by European Athletics. Earlier, on January 28, 2026, athletes from across Europe prepared to compete at the second EAP Glasgow Indoor International at the Emirates Arena, an event expected to draw 1250 track and field fans following a popular pilot a year prior. Previously, on December 16, 2025, Marek Plawgo, Vice President of the Polish Athletics Association (PZLA), stated that the organization did not feel "betrayed" despite reports that Chorzow might lose the right to host the 2028 European Championships. This potential change follows a decision by athletics authorities to grant Chorzow the event, with an alleged request for an additional 20 million PLN from Poland now surfacing. Earlier, on November 10, 2025, SPAR International announced the continuation of its long-standing partnership with European Athletics as the title sponsor for the SPAR European Cross Country Championships, scheduled for December 14 in Lagoa, Portugal.
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European Athletics offers 7 products in the sports and media and telecoms services industries. European Athletics's product portfolio comprises of media and TV services and athletics and multi-discipline sports.
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European Athletics's revenues were less than $50M in 2023. Caretta Research has split European Athletics's revenue into 2 different product categories, the largest of which is athletics. For full access to European Athletics's revenue breakdown subscribe to Caretta Portal.
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Examples of European Athletics's suppliers include AMP Visual TV and Videe.
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European Athletics sells broadcasting rights of its 6 athletics competitions to 45 companies globally, covering 13 countries. European Athletics's rights holders include BBC. European Athletics currently holds 4 broadcasting rights for sports competitions including athletics.
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