Lamar Advertising Company, a publicly owned entity headquartered in Baton Rouge, Louisiana, US, was founded in 1902. With approximately 3,540 employees, the company reported $2.3B in revenue as of 2025. It specializes in outdoor media, operating billboards, logo signs, and transit displays across the United States and Canada. The company maintains over 200 locations and more than 325,000 displays in the USA. Lamar Advertising Company became a real estate investment trust in 2014.
Lamar Advertising Company raised its 2026 adjusted funds from operations (AFFO) per-share outlook on August 13, citing second-quarter results that exceeded internal expectations. The company increased its full-year AFFO guidance to $8.75 to $8.90 per share, reflecting approximately 7% growth over 2025, driven by firmer revenue growth, stronger cash generation, and accelerating digital demand. Its second-quarter 2026 earnings call revealed strong revenue and EBITDA growth, with revenue increasing across all business offerings and regions achieving mid-single-digit top-line growth. Digital revenue expanded 15.4% year-over-year and now accounts for one-third of total revenues. Management plans to recommend a $0.05 increase in the quarterly dividend to $1.65 per share, supported by a strong balance sheet with a well-laddered debt maturity schedule. Earlier on August 13, Lamar Advertising acquired the assets of AdSource Outdoor Advertising in the second-ever UPREIT transaction in the billboard industry, adding over 230 billboard faces in Louisiana to its portfolio.
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Lamar Advertising Company offers 2 products in the media and telecoms services industry. Lamar Advertising Company's product portfolio comprises of other media.
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Lamar Advertising Company's revenues were $2.3B in 2025. All the revenue comes from out of home advertising.
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