Lamar Advertising Company, a publicly owned entity headquartered in Baton Rouge, Louisiana, US, was founded in 1902. With approximately 3,540 employees, the company reported $2.3B in revenue as of 2025. It specializes in outdoor media, operating billboards, logo signs, and transit displays across the United States and Canada. The company maintains over 200 locations and more than 325,000 displays in the USA. Lamar Advertising Company became a real estate investment trust in 2014.
On October 8, 2026, Lamar Advertising upgraded an 18-year-old 14x48-foot billboard in Sioux Falls, which delivers an estimated 80% reduction in average annual energy use compared to the original 2008 display technology. The company replaced the location because key components reached end-of-life and spare parts were no longer available, demonstrating a strategy to protect revenue and long-term asset value. Previously, on October 7, 2026, Lamar Advertising announced it would release its third-quarter operating results for the period ended September 30, 2026, before the market opens on Thursday, November 5, 2026. The company will also host a conference call to discuss these results and company operations on the same day at 8:00 a.m. Central time.
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Lamar Advertising Company offers 2 products in the media and telecoms services industry. Lamar Advertising Company's product portfolio comprises of other media.
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Lamar Advertising Company's revenues were $2.3B in 2025. All the revenue comes from out of home advertising.
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