Lamar Advertising Company, a publicly owned entity headquartered in US, was founded in 1902. Based in Baton Rouge, Louisiana, the company employs approximately 3,540 individuals and reported $2.2B in revenue as of 2024. Its main product is other media. Functioning as an outdoor advertising company, it operates billboards, logo signs, and transit displays across the United States and Canada. It maintains over 200 locations throughout these two countries and reportedly manages more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014.
On March 25, 2026, the City Council unanimously approved updated billboard regulations, allowing both the city and advertising companies to submit requests for modernizing or relocating billboards, pending City Council approval.
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Lamar Advertising Company offers 2 products in the media and telecoms services industry. Lamar Advertising Company's product portfolio comprises of other media.
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Lamar Advertising Company's revenues were $2.2B in 2024. All the revenue comes from out of home advertising.
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