Lamar Advertising Company, a publicly owned entity headquartered in Baton Rouge, Louisiana, US, was founded in 1902. With approximately 3,540 employees, the company reported $2.3B in revenue as of 2025. It specializes in outdoor media, operating billboards, logo signs, and transit displays across the United States and Canada. The company maintains over 200 locations and more than 325,000 displays in the USA. Lamar Advertising Company became a real estate investment trust in 2014.
Lamar Advertising Company was added to multiple Russell value and defensive indices on June 27, 2026, including the Russell 1000 Value, Russell 3000 Value, and Russell Midcap Value, while being removed from the Russell 1000 Dynamic Index. This reshaped its index footprint across value and mid-cap segments, potentially influencing how institutional investors classify Lamar within portfolios focused on value-oriented real estate exposure and reflecting a shift in market perception of its business profile and risk characteristics. Previously, on July 7, Lamar Advertising announced it will release its second-quarter operating results for the period ended June 30, 2026, before the market opens on August 6, 2026. The company will host a conference call at 8:00 a.m. CT on August 6 to discuss its performance, including billboard inventory utilization, digital transformation, and geographic expansion, with analysts specifically monitoring updates on its digital out-of-home (DOOH) network rollout and partnerships with demand-side platforms.
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Lamar Advertising Company offers 2 products in the media and telecoms services industry. Lamar Advertising Company's product portfolio comprises of other media.
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Lamar Advertising Company's revenues were $2.3B in 2025. All the revenue comes from out of home advertising.
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