Lamar Advertising Company, a publicly owned entity headquartered in Baton Rouge, Louisiana, US, was founded in 1902. With approximately 3,540 employees, the company reported $2.3B in revenue as of 2025. It specializes in outdoor media, operating billboards, logo signs, and transit displays across the United States and Canada. The company maintains over 200 locations and more than 325,000 displays in the USA. Lamar Advertising Company became a real estate investment trust in 2014.

2025 Revenue

Founded

1902

Headcount

3,500

Headquarters

United States

Primary Segment

Other media

Ownership

Publicly Owned

News Summary:

On August 13, 2026, Lamar Advertising Company released its second-quarter 2026 results and updated full-year guidance, reporting strong revenue and EBITDA growth that surpassed internal forecasts. The company saw revenue increases across all business offerings, including billboards, transit, airports, and logos, with all regions experiencing mid-single-digit top-line growth. Digital revenue grew 15.4% year-over-year, now constituting one-third of total revenues, reflecting accelerating digital demand and better cash generation. Following these results, Lamar Advertising raised its full-year adjusted funds from operations (AFFO) guidance to $8.75 to $8.90 per share, representing approximately 7% growth over 2025. Management also announced a recommendation for a $0.05 increase in the quarterly dividend, bringing it to $1.65 per share. The company affirmed its balance sheet remains strong, characterized by a well-laddered debt maturity schedule and a weighted average interest rate of 4.5%.

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Lamar Advertising Company offers 2 products in the media and telecoms services industry. Lamar Advertising Company's product portfolio comprises of other media.
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Lamar Advertising Company's revenues were $2.3B in 2025. All the revenue comes from out of home advertising.
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Lamar Advertising Company has suppliers like Vistar Media.

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