News Summary:
On July 30, 2026, Eyeota's audience data began feeding directly into Adobe Advertising's demand-side platform, allowing advertisers to attach demographic, interest, and purchase-based attributes to Connected TV (CTV) impressions without relying on third-party cookies. This integration connects Eyeota's audience data marketplace to Adobe Advertising's proprietary CTV identity system. Previously, on July 16, Jessica Saunders, Eyeota's Vice President of Global Partner Success & Operations, offered insights into AI audience intelligence and privacy-first strategies in a MarTech interview. Earlier, on July 14, Eyeota, a Dun & Bradstreet company, partnered with Buzzsaw Media to add 1.4 billion global consumer data records to its marketplace, providing advertisers with deterministic audience segments internationally. On the same day, Rohiet Ghildyaal, Eyeota's AVP of Business Development for APAC, published an article on the evolving marketing data landscape in India, emphasizing the need for agencies to prove data trustworthiness across complex ecosystems.
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