Vizio

Vizio

https://www.vizio.com/en/home
https://www.linkedin.com/company/vizio/

Vizio, also known as VIZIO Holding Corp., is a privately owned company headquartered in the US, with Walmart Connect as a parent company. Founded in 2002, the company has approximately 920 employees and reported $1.9B in revenue as of 2025. As a tier 1 media tech buyer, the company specializes in consumer electronics, primarily manufacturing television sets and offering a portfolio of sound bars. Its platform provides content distribution methods for content providers and targeting tools for advertisers to dynamically serve ads.

2025 Revenue

Founded

2002

Headcount

1,124

Headquarters

United States

Primary Segment

Consumer electronics

Ownership

Privately Owned

News Summary:

On July 30, 2026, Walmart significantly reduced its in-store sales of Onn branded televisions running on the Roku operating system, signaling a shift in the retailer’s smart TV strategy. This development followed an online conversation sparked earlier the same day, when a TikTok user claimed a new Vizio television allegedly required a linked Walmart account to access basic smart features, igniting widespread discussion about digital privacy and data harvesting practices. Previously, on July 25, reports detailed that millions of U.S. smart televisions capture second-by-second records of all on-screen activity, from live broadcasts to streaming apps. Federal and state enforcement actions confirmed manufacturers collected this data without meaningful user consent, and Walmart’s completed acquisition of Vizio placed this viewing data within the same corporate structure as one of the world’s largest retail transaction databases. Earlier in July, on the 5th, multiple smart-TV manufacturers, including Vizio, Samsung, and LG, were identified as recording and sharing second-by-second viewing data from millions of households with third parties without meaningful user consent, prompting federal and state regulators to respond with enforcement actions and consent agreements.

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Vizio offers 4 products in the ad tech and services, media and telecoms services and media tech industries. Vizio's product portfolio comprises of consumer electronics, media and TV services, tV and streaming ad tech and ad measurement and verification.

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Vizio's revenues were over $1B in 2025. Caretta Research has split Vizio's revenue into 4 different product categories, the largest of which is consumer devices. For full access to Vizio's revenue breakdown subscribe to Caretta Portal.

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Jul

30th

2026

06:30

Emerging Tech, B2B Tag, Product and Service Discontinuation

Walmart Stops Selling Onn Branded Roku TVs in Their Stores

Walmart has significantly reduced its selection of Onn branded televisions running on the Roku operating system, marking a clear shift in the retailer’s smart TV strategy. In-store availability of these models has largely disappeared across many locations, with checks showing none available within a 100-mile radius of shoppers.

Cord Cutters News

Jul

30th

2026

01:05

TikToker claims his Vizio TV 'forced' him to link Walmart account, and the internet stands with him on the data privacy implications

A new Vizio television is sparking a massive conversation about digital privacy after a user revealed that the device allegedly required a linked Walmart account to access basic smart features, Daily Dot reported. The situation has gained significant traction online, with many users expressing frustration over how much data companies are harvesting from hardware we keep in our living rooms.

Attack of the Fanboy

Jul

25th

2026

06:15

Emerging Tech, B2B Tag, Regulatory Compliance, Mergers and Acquisitions

Your smart TV is logging what you watch and matching it to what you buy

Millions of smart televisions sold in the United States are quietly capturing second-by-second records of everything displayed on screen, from live broadcasts to streaming apps to DVD playback. Federal and state enforcement actions have confirmed that manufacturers collected this data without meaningful user consent, and Walmart’s completed acquisition of one of those manufacturers, Vizio, now places that viewing data inside the same corporate structure as one of the world’s largest retail transaction databases.

Jul

15th

2026

12:20

Events, B2B Tag, Events and Conferences

CFO Focus Live! Video Podcast Features — The Second Check: What CFOs Really Pay for Talent

Adam Townsend and Van Lai-DuMone Featuring Adam Townsend, former CFO and CPO of Vizio, the Smart TV soundbar company, andVan Lai-DuMone, TEDx speaker, author, CEO of worksmart Advantage We'll be talking about that big check

YourCentralValley.com

Jul

5th

2026

11:55

Emerging Tech, B2B Tag

Smart TVs quietly log everything you watch and sell it to data brokers

Multiple smart-TV manufacturers have recorded second-by-second viewing data from millions of households and shared those records with third parties, all without meaningful user consent. Federal and state regulators have responded with enforcement actions and consent agreements targeting VIZIO, Samsung, and LG, collectively establishing that the practice is an industry pattern rather than a one-off violation.

Jul

5th

2026

07:30

New Offerings, Emerging Tech, B2B Tag

Vizio accidentally made the best dumb TV on the market

When I first started testing Vizio’s 65-inch Mini LED Quantum TV, I thought the big story was that Vizio was back and that it had a quantum-dot TV for under $398 — the cheapest on the market.

Jul

5th

2026

07:29

New Offerings, Emerging Tech, B2B Tag

Vizio accidentally made the best dumb TV on the market

When I first started testing Vizio’s 65-inch Mini LED Quantum TV, I thought the big story was that Vizio was back and that it had a quantum-dot TV for under $398 — the cheapest on the market.

Daily Guardian Canada

Jul

2nd

2026

18:03

Emerging Tech, B2B Tag

The smart TV data and platform war reshaping the TV OS market

The smart TV is no longer just the display panel. It is increasingly defined by the operating system (OS), advertising inventory, and user viewing data that powers the screen. Over the past three years, the smart TV data and platform war has evolved rapidly.

Jul

1st

2026

01:00

Emerging Tech, B2B Tag

North Carolina woman goes to Walmart. Then she sees the new Vizio TVs and wonders who on Earth would buy them: ‘I rented a Home Depot van’

A South Carolina woman went shopping at Walmart and stumbled on 100-inch Vizio TVs. She could not believe anyone would purchase it. In a viral TikTok video posted by user @brokemom19, the woman showed off the huge television.

Jun

23rd

2026

01:00

Forget Prime Day, my favorite Walmart-exclusive Mini-LED TV is down to just $218

Need a non-giant TV for a den, bedroom, dorm room or the like? You might think Amazon Prime Day (which kicked off today) is the place to look, but you're wrong: For a limited time, and while supplies last, Walmart has the Vizio VQM50C-10 50-inch Mini-LED TV for just $218.

Jun

23rd

2026

01:00

Events, Emerging Tech, B2B Tag

Walmart Connect Showcases a New Era of Creativity-Powered Commerce at Cannes Lions

New creative experiences powered by VIZIO help brands connect storytelling to measurable outcomes such as GMV increase and new-to-brand shoppers. CANNES, France, June 23, 2026 — At Cannes Lions, where creativity sets the agenda for the industry, Walmart Connect and VIZIO are showcasing the next evolution of commerce media, advancing a creativity-powered commerce strategy that helps brands move beyond traditional advertising to deliver fully integrated, shoppable experiences on the biggest screen in the home.

Jun

21st

2026

01:00

Big Data/Analytics, Artificial Intelligence, B2B Tag

CTV’s Future Is Shopping, Scale and a Little AI Magic: Vizio’s Adam Bergman – Beet.TV

The biggest screen in the house has dominated advertising for generations. Now Vizio wants to turn that screen into something more: a storefront, a data platform and a gateway to measurable outcomes. That is the vision Adam Bergman, group vice president of advertising and data sales at the consumer electronics company, is pursuing as the smart TV maker deepens its ties with Walmart and pushes further into connected TV advertising.

Examples of Vizio's suppliers include Magnite, FreeWheel and The Trade Desk.

Example Suppliers

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Example Partners

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Vizio currently holds broadcasting rights for sports competitions including combat sports.

Example Sports Rights Suppliers

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