Vizio

Vizio

https://www.vizio.com/en/home
https://www.linkedin.com/company/vizio/

Vizio, also known as VIZIO Holding Corp., a privately owned company and subsidiary of Walmart headquartered in the US, was founded in 2002. The company employs approximately 920 individuals and reported $1.8B in revenue as of 2024. Functioning as a tier 1 media tech buyer, Vizio specializes in consumer electronics, manufacturing television sets and offering a portfolio of sound bars. Its platform is designed to give content providers methods to distribute content and provides advertisers with tools to target and dynamically serve ads.

2024 Revenue

Founded

2002

Headcount

913

Headquarters

US

Primary Segment

Consumer electronics

Ownership

Privately Owned

News Summary:

On April 18, 2026, a joint study by computer scientists at UC Davis, University College London (UCL), and UC3M reported that smart televisions are likely capturing screen snapshots as often as four times per minute, substantiating warnings from privacy advocates that smart TVs are "watching you back." This followed Sandbox Group's announcement on April 8 that its PlayKids Learning service is now available to Vizio OS customers in the United States. The service offers a library of educational shows and games for $7.99 per month, following a seven-day free trial.

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Vizio offers 4 products in the media tech, ad tech and services and media and telecoms services industries. Vizio's product portfolio comprises of tV and streaming ad tech, media and TV services, consumer electronics and ad measurement and verification.

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Vizio's revenues were over $1B in 2024. Caretta Research has split Vizio's revenue into 4 different product categories, the largest of which is consumer devices. For full access to Vizio's revenue breakdown subscribe to Caretta Portal.

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May

3rd

2026

13:30

Emerging Tech, B2B Tag

5 free fixes that make every smart TV perform like a premium model

When you buy a new smart TV, you expect a quality viewing experience as soon as you turn it on. Still, you may be accidentally accepting lower picture quality, unreliable connections, and privacy issues by keeping the default settings.

Apr

30th

2026

18:30

Emerging Tech, Default (Finance), B2B Tag

Your smart TV may be tracking everything you watch—Here’s how to stop it

Many smart TVs use ACR to track everything on your screen—not just apps, but cable, gaming, and anything connected via HDMI. This data is used to build ad profiles and track your viewing habits, often with settings turned on by default during setup.

ConsumerAffairs

Apr

19th

2026

20:43

Emerging Tech, B2B Tag

How to Stop Smart TV Tracking With Simple Privacy Settings

Your living room is no longer just a place for relaxation; it has become a sophisticated data harvest center. While consumers view their Smart TV as a gateway to entertainment, manufacturers increasingly view the hardware as a loss leader—a Trojan horse designed to plant a persistent surveillance device in the heart of the home.

Apr

18th

2026

18:30

Emerging Tech, B2B Tag

Your Smart TV May Be Taking Screenshots Every 15 Seconds

For years, privacy advocates have warned that your smart TV is "watching you back." Now, a group of international researchers has provided the hard data to prove it. According to a joint study by computer scientists at UC Davis, University College London (UCL), and UC3M, your television is likely capturing snapshots of your screen as often as four times per minute.

Apr

8th

2026

18:30

New Offerings, Emerging Tech, B2B Tag

Sandbox Group Brings PlayKids Learning to VIZIO in the United States

Families Can Now Access PlayKids Learning on VIZIO; $7.99/month with a 7-Day Free Trial London, 9 April 2026 – Sandbox Group, the global leader in learning-focused entertainment, announced that its flagship children’s service, PlayKids Learning, is now available to VIZIO OS customers in the United States.

Apr

8th

2026

18:30

New Offerings, Emerging Tech, B2B Tag

Sandbox Group brings PlayKids Learning to Vizio US

Sandbox Group, a specialist in learning-focused entertainment, has announced that its flagship children’s service, PlayKids Learning, is now available to Vizio OS customers in the US. The app brings a library of educational shows and games directly to American living rooms for $7.99 per month, following a 7-day free trial.

Advanced Television

Apr

7th

2026

08:30

Events, Awards and Recognitions, B2B Tag

34th Annual Broadcasting+Cable Hall of Fame Gala Set For Sept. 29 in New York

NEW YORK—The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and visionaries of broadcast, cable and streaming television, is set to induct its class of 2026 on Tuesday, Sept. 29 at New York’s Ziegfeld Ballroom (141 W.

Apr

7th

2026

03:26

New Vizio TVs require a Walmart account to access apps

Once a competitive TV maker, Vizio has now become an ad-driven Smart TV platform that requires a Walmart retail account. The saga of Smart TV "enshittification" continues with new developments almost every quarter. The latest: Walmart-owned Vizio plans to lock all streaming apps and internet-based smart features behind an unrelated Walmart account, as reported by Ars Technica.

Apr

1st

2026

06:41

VIZIO appears in Walmart Connect Ad Center's new display beta tab

A screenshot shared yesterday on LinkedIn by Niccolò Gloazzo, identified as a Top Retail Expert 2026 and a P2PI 40 Under 40 honoree, reveals a previously unannounced Publishers & Social section inside the Walmart Connect Ad Center's Display tab.

Mar

31st

2026

18:30

Walmart-Vizio’s CTV measurement faces incrementality hurdle

Walmart provided potential advertisers some case examples: execs reported CTV campaigns running though Walmart Connect, its ad business, have already proven successful for advertisers with a median viewing rate of 44%, per a company news release.

Mar

31st

2026

08:51

Emerging Tech, B2B Tag

Walmart and Vizio CTV Ads Strategy: How TV Exposure Connects to Retail Outcomes

For years, connected TV promised better targeting than linear television, better storytelling than standard display, and better household-level reach than many digital channels. What it often did not provide was a reliable bridge from ad exposure to a verified retail outcome.

Mar

30th

2026

13:03

Emerging Tech, B2B Tag

Vizio TVs To Require Walmart Account: Report

Roku City fans notwithstanding, few people love the ads that come with modern smart TVs. But Vizio may be crossing a new barrier for budget smart TV shoppers. Via Ars Technica, Vizio will require users of certain new Vizio OS TVs to sign up for a Walmart account to use its streaming and smart TV features.

Examples of Vizio's suppliers include Magnite, The Trade Desk and FreeWheel.

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Example Partners

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Vizio currently holds broadcasting rights for sports competitions including combat sports.

Example Sports Rights Suppliers

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