Vizio

Vizio

https://www.vizio.com/en/home
https://www.linkedin.com/company/vizio/

Vizio, also known as VIZIO Holding Corp., is a privately owned company headquartered in the US, with Walmart Connect as a parent company. Founded in 2002, the company has approximately 920 employees and reported $1.9B in revenue as of 2025. As a tier 1 media tech buyer, the company specializes in consumer electronics, primarily manufacturing television sets and offering a portfolio of sound bars. Its platform provides content distribution methods for content providers and targeting tools for advertisers to dynamically serve ads.

2025 Revenue

Founded

2002

Headcount

1,140

Headquarters

United States

Primary Segment

Consumer electronics

Ownership

Privately Owned

News Summary:

On September 9, 2026, Walmart Connect U.S. General Manager Ryan Mayward detailed Walmart's expansion of its advertising business, including building self-service tools and broadening its connected-TV capabilities, at the Goldman Sachs Communacopia + Technology Conference. This follows Allison Clarke of the Walmart-owned smart TV maker Vizio stating on September 7 that marketers are increasingly utilizing its home screen for direct response advertising, shifting from its traditional use for branding. Earlier, on August 12, Vizio introduced a bundle offering The Weather Channel and Music Choice TV Apps for $5.99 a month, exclusively available on Vizio Smart TVs. On August 1, Vizio users reported a widespread outage impacting their smart televisions and SmartCast service, with Downdetector recording a significant spike in complaints. This operational issue came shortly after Walmart significantly reduced its selection of Onn-branded televisions running on the Roku operating system by July 30, a move marking a clear shift in the retailer's smart TV strategy as in-store availability of these models largely disappeared.

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Vizio offers 4 products in the media and telecoms services, media tech and ad tech and services industries. Vizio's product portfolio comprises of ad measurement and verification, media and TV services, tV and streaming ad tech and consumer electronics.

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Vizio's revenues were over $1B in 2025. Caretta Research has split Vizio's revenue into 4 different product categories, the largest of which is consumer devices. For full access to Vizio's revenue breakdown subscribe to Caretta Portal.

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Sep

15th

2026

05:13

Emerging Tech, B2B Tag, Regulatory Compliance

OEM stands for original equipment manufacturer. Outside advertising the phrase carries several meanings, from a supplier of components sold under another company's badge to the maker of the finished product. In advertising and ad tech it has settled on the second sense: the company that builds a smartphone, tablet or smart television and ships it with software it controls.

Sep

9th

2026

06:30

Emerging Tech, B2B Tag, Partnerships, New Offerings

Walmart Eyes CTV, AI and Self-Service Tools to Build a Bigger Ad Business

Written by MarketBeat, MarketBeat Contributor for MarketBeat Walmart (NASDAQ:WMT) is expanding its advertising business beyond traditional retail media by building self-service tools, broadening its connected-TV capabilities and pursuing more advertising opportunities both inside and outside its shopping ecosystem, Walmart Connect U.S. General Manager Ryan Mayward said at the Goldman Sachs Communacopia + Technology Conference.

Sep

7th

2026

06:30

B2B Tag, Marketing and Promotional Activities

Vizio’s Allison Clarke: Home Screen Is the First, Most Critical Impression in the CTV Ad Experience – Beet.TV

CANNES, France — Connected TV advertising has long been associated with brand awareness. But Vizio’s ad partners are seeing something different on its home screen. For the Walmart-owned smart TV maker and ad platform provider, marketers it works with are increasingly approaching the premium real estate traditionally reserved for branding as a direct response environment.

Aug

12th

2026

06:30

Emerging Tech, B2B Tag, Cost Cutting, New Offerings

Bundle & Save: Upgrade Your Daily Routine With The Weather Channel and Music Choice

Whether you’re checking the forecast before your morning commute or setting the soundtrack for your day, The Weather Channel and Music Choice TV Apps are everyday essentials. Now, you can enjoy both in one convenient bundle for just $5.99 a month, available exclusively on VIZIO Smart TVs.

Aug

1st

2026

18:44

B2B Tag, Quality Issues

Vizio Down? Users Report Widespread TV and SmartCast Outage as Complaints Spike on Downdetector This Saturday

Vizio users across the country reported difficulty using their smart televisions Saturday morning, after outage-tracking service Downdetector recorded a sharp spike in complaints beginning around 10 a.m. Eastern time. Downdetector's official social media account flagged the surge in reports shortly after the issues began, posting under the hashtag "#VizioDown" and asking affected users to share how the disruption was impacting them.

International Business Times AU

Jul

30th

2026

06:30

Emerging Tech, B2B Tag, Product and Service Discontinuation

Walmart Stops Selling Onn Branded Roku TVs in Their Stores

Walmart has significantly reduced its selection of Onn branded televisions running on the Roku operating system, marking a clear shift in the retailer’s smart TV strategy. In-store availability of these models has largely disappeared across many locations, with checks showing none available within a 100-mile radius of shoppers.

Cord Cutters News

Jul

30th

2026

01:05

TikToker claims his Vizio TV 'forced' him to link Walmart account, and the internet stands with him on the data privacy implications

A new Vizio television is sparking a massive conversation about digital privacy after a user revealed that the device allegedly required a linked Walmart account to access basic smart features, Daily Dot reported. The situation has gained significant traction online, with many users expressing frustration over how much data companies are harvesting from hardware we keep in our living rooms.

Attack of the Fanboy

Jul

25th

2026

06:15

Emerging Tech, B2B Tag, Regulatory Compliance, Mergers and Acquisitions

Your smart TV is logging what you watch and matching it to what you buy

Millions of smart televisions sold in the United States are quietly capturing second-by-second records of everything displayed on screen, from live broadcasts to streaming apps to DVD playback. Federal and state enforcement actions have confirmed that manufacturers collected this data without meaningful user consent, and Walmart’s completed acquisition of one of those manufacturers, Vizio, now places that viewing data inside the same corporate structure as one of the world’s largest retail transaction databases.

Jul

15th

2026

12:20

Events, B2B Tag, Events and Conferences

CFO Focus Live! Video Podcast Features — The Second Check: What CFOs Really Pay for Talent

Adam Townsend and Van Lai-DuMone Featuring Adam Townsend, former CFO and CPO of Vizio, the Smart TV soundbar company, andVan Lai-DuMone, TEDx speaker, author, CEO of worksmart Advantage We'll be talking about that big check

YourCentralValley.com

Jul

5th

2026

11:55

Emerging Tech, B2B Tag

Smart TVs quietly log everything you watch and sell it to data brokers

Multiple smart-TV manufacturers have recorded second-by-second viewing data from millions of households and shared those records with third parties, all without meaningful user consent. Federal and state regulators have responded with enforcement actions and consent agreements targeting VIZIO, Samsung, and LG, collectively establishing that the practice is an industry pattern rather than a one-off violation.

Jul

5th

2026

07:30

New Offerings, Emerging Tech, B2B Tag

Vizio accidentally made the best dumb TV on the market

When I first started testing Vizio’s 65-inch Mini LED Quantum TV, I thought the big story was that Vizio was back and that it had a quantum-dot TV for under $398 — the cheapest on the market.

Jul

5th

2026

07:29

New Offerings, Emerging Tech, B2B Tag

Vizio accidentally made the best dumb TV on the market

When I first started testing Vizio’s 65-inch Mini LED Quantum TV, I thought the big story was that Vizio was back and that it had a quantum-dot TV for under $398 — the cheapest on the market.

Daily Guardian Canada

Examples of Vizio's suppliers include The Trade Desk, Magnite and FreeWheel.

Example Suppliers

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Example Partners

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Vizio currently holds broadcasting rights for sports competitions including combat sports.

Example Sports Rights Suppliers

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