Vizio

Vizio

https://www.vizio.com/en/home
https://www.linkedin.com/company/vizio/

Vizio, also known as VIZIO Holding Corp., is a privately owned company headquartered in the US. It is a subsidiary of Walmart. Founded in 2002, Vizio operates with approximately 920 employees and reported $1.8B in revenue as of 2024. Functioning as a tier 1 media tech buyer specializing in consumer electronics, the company manufactures television sets and offers a portfolio of sound bars designed to enhance audio experience. Its platform provides content providers with methods to distribute content and advertisers with tools to target and dynamically serve ads.

2024 Revenue

Founded

2002

Headcount

913

Headquarters

US

Primary Segment

Consumer electronics

Ownership

Privately Owned

News Summary:

Vizio began merging its account system with Walmart on March 11, 2026, requiring users to either link their existing profiles to a Walmart login or delete them, a transition following Walmart's acquisition closure of Vizio in December 2024. On March 10, 2026, reports indicated that Walmart's Vizio acquisition is expected to drive retail advertising growth by facilitating control over the smart TV home screen, coinciding with 2026 being a natural replacement window for smart TVs and the upcoming World Cup providing a cultural incentive for upgrades. Earlier, on March 9, 2026, Vizio instructed new smart TV customers to use a Walmart account for device setup, discontinuing Vizio accounts for new purchases and encouraging existing users to merge their logins.

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Vizio offers 4 products in the ad tech and services, media tech and media and telecoms services industries. Vizio's product portfolio comprises of ad measurement and verification, consumer electronics, media and TV services and tV and streaming ad tech.

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Vizio's revenues were over $1B in 2024. Caretta Research has split Vizio's revenue into 4 different product categories, the largest of which is consumer devices. For full access to Vizio's revenue breakdown subscribe to Caretta Portal.

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Mar

11th

2026

18:30

Emerging Tech, B2B Tag

Vizio accounts are merging with your Walmart account, or just going away

Vizio is finally merging its account system with Walmart , and you’ve got a decision to make. You can link your old profile to a Walmart login or delete it for good. The shift comes after Walmart closed its Vizio acquisition in December 2024.

Mar

10th

2026

00:30

Emerging Tech, B2B Tag

Walmart’s Vizio Acquisition Finally Opens Up Retail Advertising’s Growth

Retail media used to mean sponsored products on a search results page. In 2026, it means controlling the first few inches of the home screen. In 2026, the natural replacement window for smart TVs is here, and the upcoming World Cup is giving households a cultural excuse to upgrade the biggest screen in the house.

Mar

9th

2026

07:16

Vizio Tells New Customers to Use a Walmart Account to Sign Into Their TV

You're no longer able to use a Vizio account to set up a new smart TV, with the brand telling customers to merge their existing login with a Walmart account. The change currently only affects new Vizio TV purchases.

Mar

9th

2026

07:16

Vizio Tells New Customers to Use a Walmart Account to Sign Into Their TV

You're no longer able to use a Vizio account to set up a new smart TV, with the brand telling customers to merge their existing login with a Walmart account. The change currently only affects new Vizio TV purchases.

Mar

8th

2026

22:05

Vizio accounts are merging with your Walmart account, or just going away

Vizio is finally merging its account system with Walmart, and you’ve got a decision to make. You can link your old profile to a Walmart login or delete it for good. The shift comes after Walmart closed its Vizio acquisition in December 2024.

Mar

7th

2026

10:05

Vizio accounts are becoming Walmart accounts

Posts from this author will be added to your daily email digest and your homepage feed. See All by Terrence O'Brien Walmart bought Vizio in 2024, and now it’s taking the next steps to formally fold the TV maker into itself by phasing out Vizio accounts .

Feb

22nd

2026

18:30

Emerging Tech, B2B Tag

LiveOne app now available on VIZIO Smart TVs

LiveOne ( LVO ) announced the addition of its app on VIZIO and on smart TVs with VIZIO OS. Now, VIZIO customers have easy round-the-clock access to LiveOne’s music service on their connected devices, for free, via the LiveOne app.

Feb

22nd

2026

18:30

New Offerings, Emerging Tech, B2B Tag

LiveOne (Nasdaq: LVO) App Now Available on VIZIO Smart TVs

Enables millions of VIZIO customers free 24/7 access to music, podcasts, and live events directly from their smart TVs Expands LiveOne’s B2B distribution to over 1.3+ billion monthly active users (MAUs) including Apple, Spotify, ART19, YouTube, Paramount, Telly, Telsa, DAX, TextNow and others Expects at least two additional Fortune 250 B2B partnerships by year-end LOS ANGELES, Feb.

Feb

16th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

IXI Signs Letter of Intent With Atol and Vizio to Explore Commercial Pilots in France

(L to R) Niko Eiden, CEO of IXI, meets with Michael Kodochian, innovation director of Alto, Vincent Bessy, CEO of Alto, and Kristo Kivilaakso, VP of business development, IXI, to explore a possible autofocus glasses pilot in French retail optical stores.

Feb

14th

2026

23:30

Emerging Tech, B2B Tag

FAQ on CTV advertising: Trends, formats, and platforms to watch in 2026

Connected TV (CTV) has matured from a fast-growing channel into an established pillar of video advertising. In 2026, the CTV landscape faces significant shifts: Streaming platform consolidation, expanding ad loads, the rise of interactive and shoppable formats, and deepening integration with retail media.

Jan

30th

2026

00:45

Emerging Tech, B2B Tag

Your TV is watching you — how to turn off data collection on LG, Samsung, Roku and more

Disabling these options stops most viewing-based tracking and ad personalization, but some smart TVs may still collect limited diagnostic data, and menu names can vary by model, software version, and region. Here's how to opt-out your smart TV collecting data, brand by brand.

Jan

30th

2026

00:45

Emerging Tech, B2B Tag

Your TV is watching you — how to turn off data collection on LG, Samsung, Roku and more

Your smart TV is collecting detailed information about everything you watch. From which apps you open to what shows you stream, your TV monitors your viewing habits and reports back to the manufacturer. That data gets used for targeted advertising or sold to third parties.

Examples of Vizio's suppliers include Magnite, FreeWheel and The Trade Desk.

Example Suppliers

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Example Partners

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Vizio currently holds broadcasting rights for sports competitions including combat sports.

Example Sports Rights Suppliers

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Analyst insight reports

Technology and the sports experience

Channel hopping: a hybrid approach to TV distribution

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