Apple

Apple

https://www.apple.com/
https://www.linkedin.com/company/apple/

Apple is a publicly owned company headquartered in the US. Founded in 1976, it employs approximately 303,860 individuals. The company reported $416.2B in revenue as of 2025. It specializes in the design, development, and sale of consumer electronics, computer software, and online services.

2025 Revenue

Founded

1976

Headcount

303,860

Headquarters

US

Primary Segment

Consumer electronics

Ownership

Publicly Owned

Deployments

3

News Summary:

On September 16, 2025, Apple received a Webby Award as one of the most influential companies in internet history. Later, Blackmagic Design announced support for Apple ProRes RAW in DaVinci Resolve 20.2 and Blackmagic Camera 9.8, including footage from the iPhone 17 Pro. These announcements follow news of Liberty Media's pursuit of media rights partnerships, potentially involving Apple.

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Apple offers 11 products in the telecoms tech, media tech and media and telecoms services industries. Apple's product portfolio comprises of production and post production, content security, media and TV services, enterprise and telecoms software, consumer electronics, user experience and devices and audio.

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Apple's revenues were $416.2B in 2025. Caretta Research has split Apple's revenue into 9 different product categories, the largest of which is consumer devices, which represents 78% of Apple's revenue.

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May

1st

2026

11:05

Emerging Tech, Sports Rights Updates

Apple reveals early F1 2026 viewership surge after US broadcast rights deal

Just three races into Apple's first season as Formula 1's exclusive broadcaster for the United States, Apple SVP Eddy Cue says viewership is "way up" versus last year's numbers by ESPN - with fans watching more than just Sunday's grand prix.

May

1st

2026

03:03

Financial Results, Emerging Tech, B2B Tag

Huawei, Apple lead Russian tablet market in Q1

Sales of tablets totaled around 850,000 units in Russia in the first quarter of this year, according to figures from the mobile and electronics retail chain M.Video. The market grew by around 5 percent year-on-year. Sales revenues amounted to around RUB 16.7 billion, up by 4 percent, as the average retail rate of a tablet dropped by 7 percent year-on-year.

Apr

28th

2026

03:40

Emerging Tech, B2B Tag

Apple takes lead on Megafon's network

The share of smartphones from Apple has reached 24 percent on the network of Russian operator Megafon this year. The iPhones have overtaken devices from Xiaomi, while Samsung is in third place, followed by Huawei, Infinix, Vivo and Oppo. The iPhone 11 leads among models, followed by the iPhone 13 and iPhone 15 Pro Max.

Apr

26th

2026

17:34

Management Changes, Artificial Intelligence, Layoffs, B2B Tag

The week in telecoms: sovereign hopes take hold in Europe and Apple confirms new CEO

This week an even bigger takeover, as Deutsche Telekom contemplates a full merger with T-Mobile US. At the same time Europeans are pushing ahead with "sovereign" ICT plans, with BT entering the fray and Lidl's IT arm taking centre stage. Google will not be left out and held its cloud conference last week, while Meta and Microsoft are cutting jobs to pay for their AI ambitions, and Apple has a new CEO.

Apr

22nd

2026

04:55

Management Changes, New Offerings, Emerging Tech, B2B Tag

Tim Cook Built Apple Ads, But His Successor Has the Harder Job

When Apple announced on Monday that John Ternus would succeed Tim Cook as its chief executive in September, the immediate message was one of continuity: a hardware chief taking the reins at a hardware company. But quietly, under Cook, Apple has also become one of the most formidable advertising businesses in the world, generating an estimated $7 billion in related revenues in 2025, per the market research firm Omdia.

Apr

21st

2026

09:20

Emerging Tech, B2B Tag

Dear John Ternus — TVREV

Dear John, You don’t know me, but I have been a major Apple fanboy for the past 40+ years. I have always used Apple products for everything and once considered not taking a job because they were going to make me use a PC.

Apr

19th

2026

23:05

Emerging Tech, B2B Tag

What Happens When The Attribution Cartel Meets Advertising’s Halo Effect?

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by piece.

Apr

15th

2026

18:30

New Offerings, Emerging Tech, B2B Tag

Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently

Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to earn money by playing games and completing surveys.

Apr

14th

2026

18:30

Management Changes, New Offerings, Emerging Tech, B2B Tag

Shagun Seda joins Apple India as Head of Marketing Communications

MUMBAI: Shagun Seda is about to give Apple India a fresh byte of creative brilliance and the marketing world is already buzzing. In a notable leadership shift in India’s media and marketing scene, Shagun Seda is set to join Apple India as Head of Marketing Communications, according to industry sources.

IndianTelevision

Apr

8th

2026

09:30

Emerging Tech, B2B Tag

Apple's smartphone stranglehold just got tighter

The US smartphone market loves good narratives. Apple versus Samsung. Premium versus value. Loyal fans versus deal-hungry switchers. A new deep dive from Recon Analytics, based on 104,408 US consumers tracked over five quarters, is here to complicate every one of those stories.

Apr

3rd

2026

06:00

Emerging Tech, B2B Tag

Russian govt bans smartphone payments for Apple ID

The four major Russian mobile operators have received a notification from the Ministry of Digitisation directing them to remove the option of topping up Apple ID balances from smartphone accounts from 01 April, reports RBC. The option became very popular after the ban on paying for foreign services using cards issued by Russian banks. The ministry's decision aims particularly to prevent payments for VPN services.

Mar

30th

2026

18:30

MediaRadar Expands Live Streaming Sports Coverage to Include Formula 1 Advertising

With F1's move from ESPN to exclusive streaming on Apple TV+, MediaRadar delivers critical visibility into one of the first major global sports to go all-in on streaming. NEW YORK , March 31, 2026 /PRNewswire/ -- MediaRadar today announced the expansion of its live streaming sports coverage to include Formula 1 (F1) advertising, providing enhanced visibility into one of the fastest-growing global sports—now exclusively available on Apple TV+.

Apple has commercial and technical partners like Comcast Corporation and Ericsson. Examples of Apple's suppliers include Deluxe, Canal+ and Qualcomm.

Example Customers

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Example Suppliers

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Example Partners

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Apple currently holds 10 broadcasting rights for sports competitions including other sports, motorsports and soccer | association football.

Example Sports Rights Suppliers

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Analyst insight reports

Punching up: local pay TV vs global OTT

Road to super-aggregation

Doing more with less: using technology to drive efficiency in sports production

Market gainers and droppers

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