U.S. Soccer Federation

http://www.ussoccer.com/
https://www.linkedin.com/company/united-states-soccer-federation/

U.S. Soccer Federation, also known as U.S. Soccer, is a privately owned organization headquartered in US. Founded in 1913, the federation employs approximately 4450 individuals and reported $263.7M in revenue as of 2024. It functions as a tier 1 media tech buyer specializing in spectator sports. The organization operates as the official governing body of the sport of soccer in the United States, functioning as a full member of FIFA. It governs American soccer at international, professional, and amateur levels, overseeing entities such as the men's and women's national teams, Major League Soccer, National Women's Soccer League, youth organizations, beach soccer, futsal, Paralympic and deaf national teams.

2024 Revenue

Founded

1913

Headcount

7,703

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

Similar Companies

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U.S. Soccer Federation offers 6 products in the media and telecoms services and sports industries. U.S. Soccer Federation's product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media and soccer.

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U.S. Soccer Federation's revenues were less than $500M in 2024. Caretta Research has split U.S. Soccer Federation's revenue into 4 different product categories, the largest of which is soccer | association football. For full access to U.S. Soccer Federation's revenue breakdown subscribe to Caretta Portal.

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Oct

14th

2026

01:15

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Volkswagen, U.S. Soccer Expand Partnership

Volkswagen of America and U.S. Soccer are renewing — and expanding — their longtime partnership. “The extended deal, which runs through 2032, includes a larger marketing investment,” according to Marketing Dive . “In addition, the automaker is deepening its roster of individual ambassadors" including U.S. Women’s National Soccer Team Coach Emma Hayes and Naomi Haile Girma, who plays as a center back for Women's Super League club Chelsea and the United States national team.

MediaPost

Oct

12th

2026

07:30

B2B Tag

U.S. Soccer Introduces R90+ Nationwide to Transform the Referee Development Pathway

ATLANTA (October 12, 2026) - U.S. Soccer today announced the national rollout of R90+, a new referee development program designed to change what is possible for officials who have the talent and ambition to reach the next level.

U.S. Soccer

Oct

12th

2026

06:30

Partnerships and Alliances, Sports Rights Updates, B2B Tag, Marketing and Promotional Activities, Partnerships

Volkswagen of America CMO: ‘I don’t own the brand, I just get to take care of it’

As the auto brand doubles down on its partnerships with US Soccer and NBC, Rachael Zaluzec sits down with The Drum to talk partnership, control and her position ‘selectively on the creator hype train.’ Rachael Zaluzec When Volkswagen of America first inked its deal with US Soccer in 2019, the North America-hosted World Cup was still seven years away, the women’s football revolution was still in its infancy and football – or soccer – in the US wasn’t necessarily the hottest ticket in town.

The Drum

Oct

9th

2026

09:30

Events, Football, B2B Tag, Marketing and Promotional Activities, Events and Conferences, Partnerships

U.S. Soccer and Volkswagen Renew Presenting Partnership with Increased Investment Across All 27 National Teams

ATLANTA (October 9, 2026) –— U.S. Soccer and Volkswagen of America today announced a multi-year renewal of their presenting partnership that increases Volkswagen’s investment in U.S. Soccer. Under the expanded agreement, Volkswagen will continue as a presenting partner of all 27 U.S. Soccer National Teams, become a supporting sponsor of the new Arthur M.

U.S. Soccer

Examples of U.S. Soccer Federation's suppliers include Google, Sportradar and Sportian.

Example Suppliers

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U.S. Soccer Federation sells broadcasting rights of its 3 soccer | association football competitions to 9 companies globally, covering 3 countries. U.S. Soccer Federation's rights holders include Apple.