Xite

Xite, a privately owned company headquartered in the Netherlands, was founded in 2007 and operates with approximately 110 employees. The company functions as a tier 1 media tech buyer specializing in broadcast television and radio, offering a music video streaming service that provides an interactive and curated viewing experience through its dedicated app. The platform offers a catalog of official music videos organized into over 300 themed playlists, which cover a range of genres and decades. Users can personalize their stream by liking and skipping videos, saving favorites, searching for specific tracks, and creating their own custom mixes, all while receiving personalized recommendations from the service.