Boldwin, a privately owned ad technology company founded in 2016, provides revenue generation solutions for mobile and over-the-top (OTT) publishers. Specializing in real-time bidding (RTB) and programmatic advertising, the company operates with a headcount of 20 employees and generated less than $10 million in revenue in 2023. Boldwin maintains offices in the United States and Israel.
On April 4, 2024, Maybacks Global Entertainment, a wholly-owned subsidiary of Authentic Holdings Inc. (OTC PINK: AHRO), announced ad representation agreements with several large digital ad agencies. These agencies will market Maybacks' Vast Tags ad program, a system facilitating communication between video players and ad servers. Further details emerged regarding these agreements, specifying that ORKA Ads, Smarty Ads, Boldwin Media, Pilot X, and Ads Intelligence are among the agencies involved. A case study highlighted a successful collaboration between Boldwin and SmartyAds, focusing on enhancing publisher campaigns.
Boldwin offers products in the ad tech industry. Boldwin's product portfolio comprises of RTB and programmatic.
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Boldwin's revenues were less than $10M in 2023. Caretta Research has split Boldwin's revenue into 2 different product categories, the largest of which is ad exchange. For full access to Boldwin's revenue breakdown subscribe to Caretta Portal.
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