Boldwin is a privately held ad tech company founded in 2016 and headquartered in the US. The company specializes in providing monetization solutions for mobile and OTT publishers through its RTB and programmatic platforms. With a team of around 20 employees, Boldwin operates globally and has offices in the US and Israel.
On April 4, 2024, Maybacks Global Entertainment, a subsidiary of Authentic Holdings, announced the signing of ad representation agreements with several major digital ad agencies, including ORKA Ads, Smarty Ads, Boldwin Media, Pilot X, and Ads Intelligence. These agencies will market Maybacks' Vast Tags ads program, which facilitates communication between video players and ad servers. This collaboration aims to enhance the effectiveness of publisher campaigns, as demonstrated in a case study involving Boldwin and SmartyAds Enterprise Solutions.
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