Synamedia, also known as NDS and Cisco, is a privately owned company headquartered in the United Kingdom. Founded in 2018, the company employs approximately 1,660 individuals and reported $371.3M in revenue as of 2025, operating as a tier 1 media tech buyer. Synamedia specializes in video, content security, and media distribution solutions for the telecommunications and broadcast industries. The company maintains a 30-year heritage in video processing and security, designing and operating cloud-native and hybrid platforms that facilitate the delivery, protection, and monetization of video content for pay-TV operators, broadcasters, and OTT streaming providers. Its technologies include advanced compression, low-latency streaming, forensic watermarking, and targeted advertising.

2025 Revenue

Founded

2018

Headcount

1,487

Headquarters

United Kingdom

Primary Segment

Content security

Ownership

Privately Owned

Deployments

167

News Summary:

Synamedia appointed Dr. Tzvi Gerstl as its new Chief Executive Officer on July 27, 2026, marking a strategic step for the company following the sale of its video network business. Gerstl previously served as the company's chief strategy officer, while founder Paul Segre transitioned to executive chairman. Segre stated Synamedia had spent years transforming, strengthening its portfolio, and positioning the company around a clear strategy focused on customers and the future of video. Previously, on July 23, 2026, Synamedia announced its participation at the International Broadcasting Convention (IBC) 2026 in Amsterdam, where it plans to highlight its approach to helping operators and media companies adapt to evolving audience expectations and new monetization pressures. This follows the July 3, 2026 announcement of its partnership with Telxius, which aims to assist content providers in developing robust multi-CDN strategies across the Americas and Europe to meet the growing demand for high-quality streaming.

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Synamedia offers 34 products in the telecoms tech and media tech industries. Synamedia's product portfolio comprises of video processing and playout, user experience and devices, video business systems, set-top boxes, telecoms network infrastructure, tV and streaming ad tech, broadcast professional services, content security and content supply chain.
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Synamedia's revenues were less than $500M in 2025. Caretta Research has split Synamedia's revenue into 16 different product categories, the largest of which is conditional access systems (CAS). For full access to Synamedia's revenue breakdown subscribe to Caretta Portal.
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Synamedia's customers primarily consist of telecoms and search, social, and retail media companies. Examples of Synamedia's customers include MTN Group, Vodafone and Airtel India. Synamedia has commercial and technical partners like Google, Mirada and Amazon Web Services (AWS). Examples of Synamedia's suppliers include Amazon Web Services (AWS) and MainConcept.

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