Synamedia

http://www.synamedia.com
https://www.linkedin.com/company/synamedia/

Synamedia, also known as NDS and Cisco, is a privately owned company headquartered in the United Kingdom. Founded in 2018, the company employs approximately 1,660 individuals and reported $371.3M in revenue as of 2025, operating as a tier 1 media tech buyer. Synamedia specializes in video, content security, and media distribution solutions for the telecommunications and broadcast industries. The company maintains a 30-year heritage in video processing and security, designing and operating cloud-native and hybrid platforms that facilitate the delivery, protection, and monetization of video content for pay-TV operators, broadcasters, and OTT streaming providers. Its technologies include advanced compression, low-latency streaming, forensic watermarking, and targeted advertising.

2025 Revenue

Founded

2018

Headcount

1,314

Headquarters

United Kingdom

Primary Segment

Content security

Ownership

Privately Owned

Deployments

167

News Summary:

Synamedia is recasting its product lineup around the "business of video," promoting an integrated suite of tools for streaming advertising, device management, and content protection at IBC 2026 in Amsterdam from September 11-14. On September 9, the company announced it would use the event to demonstrate AI personalization and operational efficiency, reflecting a renewed strategic direction launched in July 2026 to help media companies address video business challenges beyond technology transitions. Previously, on September 8, Synamedia introduced a new version of itself as a strategic technology partner, offering a SaaS portfolio designed to help operators grow audiences, monetize content, and enhance operational efficiency. This follows a September 3 pre-IBC press briefing where CEO Tzvi Gerstl outlined this strategic direction, positioning AI-powered personalization and operational efficiency as core priorities, asserting that the video industry now focuses on business challenges like growth and cost reduction. Separately, on August 31, 2026, the Bangalore Income Tax Appellate Tribunal (ITAT) ruled in the case of Synamedia Ltd. v. CIT (International Taxation), finding a revisionary order under Section 263 for Assessment Year 2020-21 invalid against a non-royalty assessment, citing that the copyright clock had run out.

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Synamedia offers 34 products in the media tech and telecoms tech industries. Synamedia's product portfolio comprises of video business systems, telecoms network infrastructure, user experience and devices, broadband and VAS software, set-top boxes, content security, broadcast professional services, video processing and playout and tV and streaming ad tech.

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Synamedia's revenues were less than $500M in 2025. Caretta Research has split Synamedia's revenue into 16 different product categories, the largest of which is conditional access systems (CAS). For full access to Synamedia's revenue breakdown subscribe to Caretta Portal.

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Sep

10th

2026

09:28

Events, Emerging Tech, Artificial Intelligence, Events and Conferences, New Offerings

Synamedia Recasts Portfolio Around Streaming Business Goals

Synamedia is recasting its product lineup around what it calls the business of video, using IBC 2026 in Amsterdam, Sept. 11-14, in Stand 1.B49 to promote a more integrated set of tools for streaming, advertising, device management and content protection.

TVNewsCheck

Sep

9th

2026

21:19

Events, Emerging Tech, Artificial Intelligence, Events and Conferences, New Offerings

Synamedia to demo AI, personalisation and operational efficiency at IBC

Synamedia will be using IBC2026 to showcase a renewed strategic direction focused on helping media companies address the business challenges of video, rather than simply managing technology transitions. The UK-headquartered technology company is presenting its latest positioning following the launch of its new strategic chapter in July 2026.

BroadcastPro Middle East

Sep

8th

2026

03:33

Events, Emerging Tech, B2B Tag, Events and Conferences, New Offerings

IBC 2026: The new Synamedia | Solving the business of video

A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms. London, 8 September 2026 – At IBC 2026 (stand 1.B49), Synamedia is introducing a new version of itself – a strategic technology partner helping operators solve, and future-proof, the business of video.

Synamedia

Sep

3rd

2026

12:07

Operational Challenges, Emerging Tech, B2B Tag, Operational Challenges

Synamedia IBC to focus on AI-driven personalisation and operational simplicity

Synamedia used its pre-IBC press briefing to outline its strategic direction under new CEO Tzvi Gerstl, positioning AI-powered personalisation and operational efficiency as the company’s two main priorities rather than unveiling major new products. Speaking ahead of his first IBC as CEO, Gerstl said the video industry has shifted from being driven by technology transitions such as broadcast-to-IP and streaming to addressing business challenges including growth, monetisation and cost reduction.

Broadband TV News

Aug

31st

2026

13:03

Emerging Tech, B2B Tag, Legal Issues and Lawsuits

The Copyright Clock Ran Out: Time-Barred Revision u/s 263 Fails Against Non-Royalty Assessment

Synamedia Limited Vs CIT (ITAT Bangalore) The Copyright Clock Ran Out: Time-Barred Revision u/s 263 Fails Against Non-Royalty Assessment Summary : Relevant Facts In Synamedia Ltd. v. CIT (International Taxation) , the Bangalore ITAT examined the validity of a revisionary order u/s 263 for AY 2020–21 .

Tax Guru

Aug

31st

2026

09:09

Forensic Watermarking Protects Premium Content

In today’s streaming landscape, content piracy is an industrial-scale threat. Users turn to illegal services due to lower fees, easier access, and content fragmentation, driving widespread piracy that erodes revenue, weakens licensing agreements, and damages brand trust.

Synamedia

Aug

26th

2026

04:18

B2B Tag

Why the Set-Top Box Isn’t Going Anywhere

Pay TV could still serve close to 1.15 billion subscriptions in 2030. The challenge for operators is not simply keeping those subscribers—it is delivering the experience they expect without turning every UX upgrade into another hardware refresh.

Synamedia

Aug

13th

2026

06:30

Emerging Tech

Focus on the UX part 1: AI-powered voice and content discovery

While the longstanding mantra that ‘content is king’ still has resonance, video business players are nowadays more immediately focused on the user experience – and more specifically, content discovery. In the first of a two-part series, decodeTV looks at the role of AI-enabled voice interaction in enabling discovery, and the challenges associated with this.

Decode TV

Jul

27th

2026

06:30

Management Changes, B2B Tag, Management Changes

Synamedia appoints new CEO

The appointment marks the next step in Synamedia’s strategy following the sale of its video network business. Segre stated: “We have spent the last several years transforming Synamedia, strengthening our portfolio and positioning the company around a clear strategy focused on our customers and the future of video.

IBC UK

Jul

23rd

2026

04:26

Events, Emerging Tech, B2B Tag, Events and Conferences

International Broadcasting Convention 2026

Synamedia at IBC 2026: a new chapter, live in Amsterdam. The video industry is being reshaped by changing audience expectations, new monetisation pressures, and the need to reduce operational complexity. Synamedia’s next chapter is built around helping operators and media companies respond with greater speed, simplicity, and impact.

Synamedia

Jul

16th

2026

06:24

Telecom Operators Are Becoming Media Businesses

Advertising is becoming a strategic growth opportunity For many telecom operators, connectivity is no longer enough to deliver long-term growth. As traditional revenue slows, operators are looking for new ways to create value from the assets they already own.

Synamedia

Jul

3rd

2026

10:07

Management Changes, Emerging Tech, Corporate Restructuring, B2B Tag

Synamedia appoints Dr Tzvi Gerstl as CEO

London‑based video‑technology firm taps its own chief strategy officer to lead the next phase of growth, while founder Paul Segre shifts to executive chairman. Synamedia, the global provider of video infrastructure and advertising solutions, announced a leadership reshuffle that could reshape its trajectory in the fast‑evolving ad‑tech landscape.

Adtechedge

Synamedia's customers primarily consist of telecoms and search, social, and retail media companies. Examples of Synamedia's customers include MTN Group, Vodafone and Airtel India. Synamedia has commercial and technical partners like Amazon Web Services (AWS), Google and Mirada. Examples of Synamedia's suppliers include Amazon Web Services (AWS) and MainConcept.

Analysis

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Analysis

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Synamedia

2025 Revenue

Founded

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Primary Segment

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News Summary:

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