News Summary:
RTL AdAlliance recently explored how multichannel advertising operates today through its "Omnichannel Now" initiative, which brought together media and marketing players to treat data, technology, and media as a connected ecosystem. This discussion encompassed evolving video habits, dOOH, digital audio, media planning fundamentals, and the impact of AI and programmatic buying. Earlier, on January 26, 2026, the company held the fifth edition of its StreamTV Europe, a flagship research event on global video consumption. This event highlighted the rapid transformation of viewer behavior and the integration of streaming, broadcast, CTV, gaming apps, and smart devices within the living room environment. Also announced on January 26, 2026, RTL AdAlliance will join industry leaders in Zurich on March 11–12, 2026, for egta’s Market Intelligence Meeting, an annual two-day event dedicated to the future of multiplatform TV and audio, focusing on advances in TV and audio measurement, effectiveness, attention, and innovative research.
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