News Summary:
RTL is planning to aggregate Europe's fragmented TV and video supply, a market challenged by diverse languages, currencies, and regulations. Previously, RTL AdAlliance published the fifth edition of its Living Room Study on March 12, 2026. This large-scale survey, covering nearly 15,000 respondents across 17 countries and expanding to include China and Hungary, indicated a European media landscape that is both stable and complicated. It found 64% of Europeans watch TV daily compared to 19% for SVOD, and that the living room dominates viewing habits with 83% watching video content there. Earlier, RTL AdAlliance announced its participation in the IAB MENA Growth Series, scheduled from April 13-16, 2026. This four-day digital program will bring together advertisers, agencies, publishers, and technology partners across the Middle East and North Africa region, focusing on key advertising ecosystem pillars such as creators, podcasts, pDOOH, sustainability, and the evolving role of the living room in KSA and UAE.
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