RTL AdAlliance, a privately owned company founded in 1993 and headquartered in Luxembourg, is a subsidiary of RTL Group. Employing approximately 280 people, the company's primary business is the production and distribution of broadcast media. It functions as an advertising sales house, offering advertisers and media buyers access to a diverse portfolio of European media inventory through a single platform.
Colleagues from RTL Deutschland, Ad Alliance, RTL AdAlliance, UFA, We Are Era, Smartclip, and RTL Zwei represented RTL Group at a digital industry trade fair in Cologne on unspecified dates. FranceTV Publicité and RTL AdAlliance reached an exclusive agreement, where RTL AdAlliance will represent FranceTV Publicité's advertising inventory across Europe and select international territories. RTL AdAlliance hired Toby Hack as VP for business development, global advertisers & agencies, effective September 15, 2025. Hack previously worked at PHD Worldwide.
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RTL AdAlliance offers products in the ad tech industry. RTL AdAlliance's product portfolio comprises of tV and streaming ad tech.
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