RTL AdAlliance, a subsidiary of RTL Group, is headquartered in Luxembourg. Founded in 1993, with approximately 280 employees, the company reported $140.0M in revenue as of 2023. The company operates in TV and streaming ad tech, providing an advertising solution for international and national advertisers and media buyers, with a focus on European media inventory.
On January 26, RTL AdAlliance launched its fifth edition of StreamTV Europe, an ongoing research initiative examining global video consumption trends, which highlights the rapid transformation of viewer behavior and the dynamic overlap of streaming, broadcast, CTV, gaming apps, and smart devices in living rooms. Earlier the same day, RTL AdAlliance confirmed its participation in egta’s Market Intelligence Meeting in Zurich on March 11-12, 2026. At this two-day event, the company will join industry leaders to discuss the future of multiplatform TV and audio, exploring advances in measurement, effectiveness, attention, and innovative research. This follows RTL AdAlliance's analysis from early January, where it noted a rising trend of broadcaster cooperation, attributing it to the significant portion of global ad revenue growth for 2026 being captured by a small group of large tech companies, a pattern identified in recent ad spend forecasts.
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RTL AdAlliance offers products in the media tech industry. RTL AdAlliance's product portfolio comprises of tV and streaming ad tech.
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