Tastemade, a privately owned media company founded in 2012 and headquartered in the US, produces and distributes online audio and video content. Employing approximately 440 people, the company focuses on creating programming centered around food, travel, and home and design, targeting a worldwide viewership.
Wonder Group acquired Tastemade, a social-based and streaming media company, for $90 million earlier this month. Tastemade produces cooking videos and was founded in 2012. This acquisition follows Wonder Group's previous acquisitions of Blue Apron in 2023 and Grubhub in 2024. Wonder's Chief Growth Officer stated that Tastemade brings new capabilities to the company. The acquisition is part of Wonder's plan to become a 360-degree advertising player. The acquisition occurred amidst a surge in mergers and acquisitions in the commerce and retail media category during the first few months of 2025.
Subscribe for full access to Tastemade's products in full detail 
