Stuff is a privately owned company headquartered in New Zealand. Founded in 2000, the company operates with approximately 800 employees and functions as a tier 1 media tech buyer focusing on online audio and video media. The company specializes in independent journalism and organizes large events in New Zealand.
Stuff Limited faced an award of more than $55,000 on September 10, 2026, to senior advertising executive Andrew McFarlane for unjustified dismissal during a restructure announced in April of the previous year. This development followed Joanna Norris, formerly managing director of Stuff’s masthead publishing unit responsible for titles including The Press and The Post, being appointed TVNZ’s new executive editor of news on September 8, replacing Phil O'Sullivan. Previously, on August 28, Stuff confirmed significant changes within its digital newsroom, involving the loss of reporting and editing roles. The E tū union reported that Stuff Digital proposed reducing its editorial workforce by 10 positions, from 75 to 65. Earlier, on August 6, Stuff's bid to acquire radio firm MediaWorks proved unsuccessful, a development first reported by the Australian business website The Capital Brief. This news came after Stuff’s owner and chief executive, in a leaked email on July 22, criticized competitors’ media reports about potential job losses at the company, which were based on earlier leaked Stuff emails and were said to have "unsettled a wider group of people unnecessarily."
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