Stuff is a privately owned company headquartered in New Zealand. Founded in 2000, the company operates with approximately 800 employees and functions as a tier 1 media tech buyer focusing on online audio and video media. The company specializes in independent journalism and organizes large events in New Zealand.
News publisher Stuff recently failed in its rumored bid to acquire radio firm MediaWorks, with an Australian report on August 6, 2026, indicating Lachlan Murdoch's company is now in line after Stuff was advised this week of its unsuccessful offer. Previously, on July 22, Stuff's owner and chief executive addressed competitors' media reports regarding potential job losses, which were based on leaked company emails, stating these reports "may ... have unsettled a wider group of people unnecessarily." This followed internal discussions on July 21, when some Stuff staff questioned a Human Resources proposal, set to be presented to workers, over concerns about planned newsroom cutbacks and the exclusion of the Stuff Digital’s Indepth team of approximately nine journalists from the proposal. Earlier, on July 20, Stuff Digital journalists were called to a confidential nationwide meeting to outline "proposed changes," leading some staff to anticipate potential cutbacks amid ongoing challenges for the media industry.
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