Stuff is a Privately Owned company headquartered in New Zealand. Founded in 2000, it employs approximately 800 individuals. This tier 1 media tech buyer specializes in Online Audio and Video Media. The company operates as a New Zealand-owned media organisation producing journalism, and it also runs some of NZ’s largest events.

Revenue

Founded

2000

Headcount

794

Headquarters

New Zealand

Primary Segment

Online Audio and Video Media

Ownership

Privately Owned

News Summary:

An AUT Trust in Media survey published on April 21, 2026, indicated that many New Zealanders identifying as politically right-leaning distrust Stuff, along with other major media outlets like Radio NZ and TVNZ. This follows a cybersecurity expert's warning on January 4, 2026, about potential online targeting for individuals affected by the Neighbourly data breach. The Stuff-owned community platform Neighbourly had confirmed a January 1 breach resulted in the theft of names, email addresses, private messages, posts, and GPS co-ordinates. Previously, on January 3, 2026, reports revealed that private information, including posts and direct messages, from Neighbourly users was available for sale on the dark web following the cyber hack, which led to the platform's shutdown on New Year's Day. Earlier, on June 9, 2025, a Kiwi-designed AI tool earned a 'Best Use of AI' prize at the International News Media Association awards, recognized by judges for its benefits to democracy, journalism, and media users. On June 4, 2025, Stuff Group appointed Nigel Tutt as the new Managing Director of Stuff Digital Ltd, marking his return to the media company over a decade after his previous tenure leading significant growth in its digital business, an announcement made two days after the company revealed a new partnership with Trade Me.

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Stuff offers products in the media and telecoms services industry. Stuff's product portfolio comprises of media and TV services.
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Examples of Stuff's suppliers include Leyra, Brightcove and Accedo.

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