Stuff

Stuff

http://advertise.stuff.co.nz
https://www.linkedin.com/company/stuff-nz/

Stuff is a privately owned New Zealand media organization founded in 2000. Employing approximately 800 people, it produces online audio and video media content, focusing on independent journalism. In addition to its media operations, Stuff also organizes several large-scale events within New Zealand.

Revenue

Founded

2000

Headcount

794

Headquarters

New Zealand

Primary Segment

Online Audio and Video Media

Ownership

Privately Owned

Similar Companies

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Stuff offers products in the media and telecoms services industry. Stuff's product portfolio comprises of media and TV services.

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Jun

9th

2025

19:21

Awards and Recognitions, Artificial Intelligence, CT_Monitor Company

Kiwi-designed AI tool wins global media award

An innovative AI tool which judges said was “good for democracy, journalism and media users” has taken out a ‘Best Use of AI’ prize at the global International News Media Association awards, beating media groups from Sweden, the United States and India.

Stuff New Zealand

Jun

4th

2025

19:53

Stuff Group names new Managing Director of Stuff Digital Ltd

Two days after announcing its groundbreaking new partnership with Trade Me, Stuff Digital Ltd has a new Managing Director - and he used to be the boss’s boss. Owner and Publisher of Stuff Group, Sinead Boucher, says she is thrilled that Nigel Tutt is rejoining the media company, just over a decade after he led one of the strongest periods of growth in the digital business.

Stuff New Zealand

Apr

21st

2025

17:59

Stuff audience surges in first quarter of 2025

* Note: 10 days after this media release was published, Nielsen provided revised numbers for March which showed stuff.co.nz audience at 2.19m in March, 300,000 Kiwis ahead of its nearest competitor. New Zealand’s largest digital news audience surged in March, with 2,347.000 Kiwis choosing stuff.co.nz, 522,000* more than its nearest competitor.

Stuff New Zealand

Apr

7th

2025

16:12

Management Changes,

Anna Magasiva joins Stuff Group as Director of Agency

One of New Zealand’s most loved and respected agency leaders, Anna Magasiva, is joining Stuff Group as Director of Agency from next month, reporting into Commercial Director Jaana Collins. Magasiva, currently Group Business Director at oOh! Media New Zealand, has more than 20 years of senior advertising experience across editorial, radio, digital and outdoor channels.

Stuff New Zealand

Apr

2nd

2025

15:13

Stuff Group welcomes Jimmy Farrant and Clare Howat to commercial team

Stuff Group has appointed two experienced senior media strategists to supercharge growth in its national direct commercial team. Jimmy Farrant and Clare Howat join as Senior Business Development Managers, and combined have almost 40 years of experience in advertising, marketing, sales and business development.

Stuff New Zealand

Mar

5th

2025

19:17

Awards and Recognitions, Artificial Intelligence,

Stuff Group dominates global media award finalist list

Innovations in AI, unique campaign marketing and engaging digital subscriber initiatives have seen Stuff Group nominated as a finalist in five categories at the 2025 International News Media Association’s Global Media Awards - placing it in the top 10 of 286 media organisations internationally.

Stuff New Zealand

Examples of Stuff's suppliers include Brightcove and Accedo.

Example Suppliers

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Analyst insight reports

Enthralling the sports fan of the future

Understanding personalisation and recommendation

What a winning pay TV architecture looks like

Keeping up appearances

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