Stuff is a Privately Owned company headquartered in New Zealand. Founded in 2000, it employs approximately 800 individuals. This tier 1 media tech buyer specializes in Online Audio and Video Media. The company operates as a New Zealand-owned media organisation producing journalism, and it also runs some of NZ’s largest events.
Stuff's chief executive addressed concerns about potential job losses in a leaked email on July 22, stating that "reporting from our competitors may ... have unsettled a wider group of people unnecessarily," referring to earlier media reports based on leaked company emails. This followed a confidential newsroom meeting on July 21, where the company presented a proposal to staff amid concerns of planned newsroom cutbacks. Some staff questioned the proposal, noting the exclusion of Stuff Digital’s Indepth team of approximately nine journalists. Earlier, on July 20, Stuff Digital journalists received invitations marked confidential for a nationwide meeting to outline "proposed changes," with staff anticipating potential cutbacks due to ongoing challenges in the media industry.
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