Barstool Sports, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer. Founded in 2003, the company employs approximately 900 individuals. Barstool Sports specializes in creating digital sports media content, distributed across multiple platforms including web, apps, podcasts, radio, video, social media, events, pay-per-view, subscription services, and television.
Dave Portnoy, founder of Barstool Sports, offered his NFL parlay picks for Week 17 on DraftKings Sportsbook on December 27, 2025. This follows an agreement Barstool Sports signed with Netflix on December 22, 2025, granting the streaming giant exclusive video rights to some of its shows. The deal positioned Barstool as part of Netflix's broader strategy to expand its video podcasting content, which also included agreements with iHeartMedia and Spotify, and ongoing negotiations with SiriusXM.
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Barstool Sports offers 2 products in the media and telecoms services industry. Barstool Sports's product portfolio comprises of media and TV services.
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