National Collegiate Athletic Association (NCAA)

https://www.ncaa.org/
https://www.linkedin.com/company/ncaa/

National Collegiate Athletic Association, also known as NCAA, is a state-owned organization headquartered in the US. Founded in 1906, and operating as a tier 1 media tech buyer, the organization employs approximately 3590 individuals and reported $1.4B in revenue as of 2024. Primarily focused on higher education, the company is a member-led organization dedicated to the well-being of college athletes. It supports member schools in awarding nearly $3.5 billion in athletics scholarships annually and provides support to assist student-athletes in achieving graduation rates higher than their general student peers.

2024 Revenue

Founded

1906

Headcount

3,581

Headquarters

Primary Segment

Higher Education

Ownership

State Owned

News Summary:

The NCAA enabled name, image, and likeness (NIL) compensation for student-athletes in 2021, allowing them to monetize personal brands through endorsement deals, social media sponsorships, and merchandise sales, which represented a significant shift in collegiate athletics. Earlier on April 24, 2026, the 2026 NCAA Gymnastics Championship became the most-viewed championship in ESPN history, averaging 1.1 million viewers and peaking at 1.7 million, highlighting broadcast visibility as a new metric for athlete NIL valuation. Previously, on April 23, 2026, NCAA President Charlie Baker spoke at the Boston College Chief Executive Club’s annual luncheon in Massachusetts, where he discussed topics including college students monetizing their brands and his working relationship with the Trump administration. This followed news on April 23, 2026, that ESPN became the exclusive digital and broadcast home for over 40 NCAA championships, in what the network described as a "massive rebranding" of its coverage.

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National Collegiate Athletic Association (NCAA) offers 24 products in the sports and media and telecoms services industries. National Collegiate Athletic Association (NCAA)'s product portfolio comprises of water sports, contact sports, soccer, sports tickets, merchandise and sponsorship, athletics and multi-discipline sports, hockey, search, social, and retail media, bat sports, ball sports and media and TV services.

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National Collegiate Athletic Association (NCAA)'s revenues were over $1B in 2024. Caretta Research has split National Collegiate Athletic Association (NCAA)'s revenue into 17 different product categories, the largest of which is basketball. For full access to National Collegiate Athletic Association (NCAA)'s revenue breakdown subscribe to Caretta Portal.

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Apr

30th

2026

22:31

B2B Tag

NCAA hates gambling. Except when it cashes the checks

Before we get into dissecting the latest round of self-inflicted stupidity from the NCAA , there has to be a red line somewhere. If Texas Tech quarterback Brendan Sorsby wagered on his team while at Indiana in 2022 -- whether he played or not, and no matter how much he won -- it's going to be be extremely difficult for the NCAA to ignore some form of punishment .

Herald Scotland

Apr

30th

2026

18:33

B2B Tag

Nebraska AD Troy Dannen discusses proposed eligibility rule

Advertisement Nebraska Athletic Director Troy Dannen discusses proposed eligibility rule It's a major change in college athletics, and it could be coming as soon as the fall of 2026.The 5-for-5 rule allows athletes five years

KETV

Apr

30th

2026

07:30

B2B Tag

Jeff Goodman swipes at Seth Greenberg over NCAA Tournament expansion

The NCAA Tournament expanding from 68 to 76 teams is not a popular idea throughout most of the sports universe. And it’s causing some fireworks throughout the world of college basketball. One of the few people that has spoken out in favor of tournament expansion is longtime coach and current ESPN College GameDay analyst Seth Greenberg.

Awful Announcing

Apr

30th

2026

05:00

B2B Tag

Scarbinsky: Is it too late to stop the madness of NCAA Tournament expansion?

Maybe Martin Newton can pull off a miracle. Maybe the Samford athletics director, as chairman of the NCAA Division I Men’s Basketball Committee, can find a way to stop the reckless runaway train that is tournament expansion.

AL.com

Apr

30th

2026

03:39

B2B Tag

Integrity for thee, casinos for me: The NCAA’s gambling lie

Two-face NCAA embraces gambling when it needs to, decries its evils when it has to. Before we get into dissecting the latest round of self-inflicted stupidity from the NCAA, there has to be a red line somewhere.

Opera News

Apr

29th

2026

14:30

B2B Tag

Seth Greenberg on NCAA Tournament expansion critics: ‘Get over yourselves’

The fan sentiment surrounding the NCAA Tournament’s imminent decision to expand from 68 teams to 76 teams can summarily be described as overwhelmingly negative. No one is asking for more play-in games. No one wants to wait until Wednesday night to fill out half of their bracket because they have no idea who will actually be playing in the first round.

Awful Announcing

Apr

29th

2026

11:07

B2B Tag

What 76-team expanded NCAA tournament would have looked like in 2026

The expansion of the men's and women's NCAA Tournament has been a hot-button issue for fans, as the mentality of "more is more" continues to permeate ideas previously held sacrosanct. One such idea is the thought the tournament shouldn't expand 70-plus teams, one that is imminently going to be broken .

MSN US

Apr

29th

2026

10:12

B2B Tag

Don’t Get Worked Up About the NCAA Tournament Expanding to 76 Teams

1. There are very few things in sports as universally loved as the NCAA tournament. It is the perfect event. So, upon learning that the men’s and women’s fields are set to expand from 68 teams to 76, it would make sense that we’d freak out and rip NCAA officials for tinkering with something that does not need tinkering.

Sports Illustrated US

Apr

29th

2026

09:42

B2B Tag

How College Recruiting Actually Works

For many athletes, the goal of playing in college is what drives them—both on and off the field. It’s a chance to continue competing, develop at a higher level, and earn a college degree along the way.

Scorability

Apr

28th

2026

19:25

B2B Tag

Tournament expansion brings more games and zero benefit for Florida fans

After being talked about for quite some time, it appears that, based on a report from ESPN, the NCAA Tournament for both men’s and women’s basketball is set to expand from 68 teams to 76 teams.

Hail Florida Hail

Apr

28th

2026

18:30

B2B Tag

St. Cloud State Softball Ranked Seventh in Second NCAA Region Rankings

INDIANAPOLIS – St. Cloud State Softball (40-12, 22-4 Northern Sun Intercollegiate Conference) was ranked No. 7 in the second NCAA Division II Softball Regional Rankings, as announced by the organization on Wednesday. The Huskies were one of two NSIC teams ranked, joining Winona State in the second set of three rankings.

St. Cloud State University Athletics

Apr

28th

2026

17:31

B2B Tag

Reports: NCAA finalizing plan to expand March Madness to 76 teams

The men's and women's NCAA Tournament fields will expand from 68 to 76 teams in 2027. The plans for expansion are expected to be approved by NCAA committees and formalized as soon as May, multiple reports said Tuesday.

AOL

Examples of National Collegiate Athletic Association (NCAA)'s suppliers include Ross Video, Genius Sports and SMT (SportsMEDIA Technology).

Example Suppliers

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National Collegiate Athletic Association (NCAA) sells broadcasting rights of its 18 beach volleyball, aquatics and swimming, softball, volleyball, gymnastics, american football, basketball, baseball, soccer | association football, ice Hockey, athletics and lacrosse competitions to 23 companies globally, covering 6 countries. National Collegiate Athletic Association (NCAA)'s rights holders include Sky Group.