National Collegiate Athletic Association (NCAA)

National Collegiate Athletic Association (NCAA)

National Collegiate Athletic Association, also known as NCAA, is a state-owned organization headquartered in the US. Founded in 1906, it operates within higher education, functioning as a tier 1 media tech buyer, with approximately 3590 employees. The organization reported $1.4B in revenue as of 2024. It is a member-led entity that focuses on college athletes. NCAA schools award nearly $3.5 billion in athletics scholarships annually and provide support for student-athletes to achieve a higher graduation rate compared to their general student peers.

2024 Revenue

Founded

1906

Headcount

3,581

Headquarters

United States

Primary Segment

Higher Education

Ownership

State Owned

News Summary:

On July 9, 2026, the NCAA announced that Wichita, Kansas, will join Dayton, Ohio, as a host city for the opening round of the 2027 and 2028 Division I men's basketball championships.

Similar Companies

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National Collegiate Athletic Association (NCAA) offers 24 products in the media and telecoms services and sports industries. National Collegiate Athletic Association (NCAA)'s product portfolio comprises of soccer, athletics and multi-discipline sports, water sports, ball sports, sports tickets, merchandise and sponsorship, media and TV services, search, social, and retail media, hockey, contact sports and bat sports.
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National Collegiate Athletic Association (NCAA)'s revenues were over $1B in 2024. Caretta Research has split National Collegiate Athletic Association (NCAA)'s revenue into 17 different product categories, the largest of which is basketball. For full access to National Collegiate Athletic Association (NCAA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of National Collegiate Athletic Association (NCAA)'s suppliers include Genius Sports, Ross Video and SMT (SportsMEDIA Technology).

Example Suppliers

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National Collegiate Athletic Association (NCAA) sells broadcasting rights of its 18 gymnastics, basketball, athletics, baseball, ice Hockey, soccer | association football, lacrosse, beach volleyball, volleyball, aquatics and swimming, american football and softball competitions to 23 companies globally, covering 6 countries. National Collegiate Athletic Association (NCAA)'s rights holders include Sky Group.

Example Sports Rights Customers

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