National Collegiate Athletic Association (NCAA)

https://www.ncaa.org/
https://www.linkedin.com/company/ncaa/

National Collegiate Athletic Association, also known as NCAA, is a state-owned organization headquartered in the US. Founded in 1906, it operates within higher education, functioning as a tier 1 media tech buyer, with approximately 3590 employees. The organization reported $1.4B in revenue as of 2024. It is a member-led entity that focuses on college athletes. NCAA schools award nearly $3.5 billion in athletics scholarships annually and provide support for student-athletes to achieve a higher graduation rate compared to their general student peers.

2024 Revenue

Founded

1906

Headcount

8,365

Headquarters

United States

Primary Segment

Higher Education

Ownership

State Owned

News Summary:

On July 23, 2026, the NCAA Division I Board of Directors reaffirmed its support for the newly introduced age-based eligibility model, maintaining its stance despite legal challenges from athletes seeking additional years of college competition. Earlier on the same day, the NCAA named Brian Higgins chief of staff, effective immediately. Higgins, who had served as NCAA senior vice president of business performance since September 2023, will lead enterprise-wide strategic planning, organizational alignment, and the execution of national office priorities.

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National Collegiate Athletic Association (NCAA) offers 24 products in the media and telecoms services and sports industries. National Collegiate Athletic Association (NCAA)'s product portfolio comprises of water sports, search, social, and retail media, bat sports, hockey, athletics and multi-discipline sports, ball sports, sports tickets, merchandise and sponsorship, soccer, contact sports and media and TV services.

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National Collegiate Athletic Association (NCAA)'s revenues were over $1B in 2024. Caretta Research has split National Collegiate Athletic Association (NCAA)'s revenue into 17 different product categories, the largest of which is basketball. For full access to National Collegiate Athletic Association (NCAA)'s revenue breakdown subscribe to Caretta Portal.

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Jul

31st

2026

19:22

B2B Tag, Legal Issues and Lawsuits

Hagens Berman: Coaches Sue NCAA and Power Five Conferences Alleging Artificial Restriction on FBS Strength and Conditioning Hires

Hagens Berman: Coaches Sue NCAA and Power Five Conferences Alleging Artificial Restriction on FBS Strength and Conditioning Hires Law firm that won blockbuster settlements for concussions, NILs and scholarships now seeks to represent strength and

Morningstar

Jul

31st

2026

08:30

Events, B2B Tag, Events and Conferences

18 administrators participate in NCAA’s Dr. Charles Whitcomb Leadership Institute

The NCAA selected 18 athletics administrators to take part in the Dr. Charles Whitcomb Leadership Institute , a program that aims to elevate participants’ leadership skills to accelerate their professional growth and enhance their ability to excel within their current roles.

National Collegiate Athletic Association

Jul

30th

2026

14:24

B2B Tag

Rule on adjustable backstroke ledges approved in men’s and women’s swimming

The Division II and III Playing Rules Oversight Panel on Wednesday approved requiring the backstroke ledge to be adjustable to 4 centimeters above or 4 centimeters below the water level and may not be used outside of this range.

National Collegiate Athletic Association

Jul

30th

2026

06:30

Events, B2B Tag, Regulations and Policies, Events and Conferences

How energy drinks and liquor will help pay for a bigger NCAA tournament

To help protect college athletes from vices like vodka and Red Bull, the NCAA has long banned advertising of such products during broadcasts of its championship events, including the NCAA basketball tournaments. The NCAA once even nixed a proposal by 5-Hour Energy to sponsor the name of a bowl game, leading that bowl game to go out of business.

Channel 3000

Jul

30th

2026

06:30

B2B Tag, Legal Issues and Lawsuits, Regulations and Policies

Inside the lobbying fight threatening Congress’ college sports overhaul

Efforts to pass legislation governing the nation’s $19 billion college sports industry are teetering amid a fierce lobbying fight over media rights and antitrust protections. The Protect College Sports Act advanced out of the Senate Commerce Committee on a 19-9 vote last month that pulled in seven Democrats.

DigestWire

Jul

30th

2026

00:00

Events, B2B Tag, Regulations and Policies, Events and Conferences

How energy drinks and liquor will help pay for a bigger NCAA tournament

Apple Valley News Now

Jul

28th

2026

13:30

Awards and Recognitions, B2B Tag, Award Wins

Lauren Betts wins 2026 Honda Cup after leading UCLA to NCAA basketball championship

UCLA’s Lauren Betts was named the Collegiate Woman Athlete of the Year and awarded the Honda Cup on Monday during the 50th anniversary broadcast of the Collegiate Women Sports Awards presented by Honda in New York City.

National Collegiate Athletic Association

Jul

28th

2026

06:30

B2B Tag, Legal Issues and Lawsuits, Regulations and Policies

The NCAA House Settlement: One Year Later

Executive Summary The NCAA House settlement received final approval in June 2025, permitting Division I schools to share up to approximately $20.5 million in athletic revenues directly with student-athletes in the first year — with the cap growing over a 10-year term.

Jd Supra

Jul

27th

2026

10:30

Awards and Recognitions, B2B Tag, Award Wins

Kaley McIntyre’s climb: The DIII Honda Athlete of the Year’s rise to swimming dominance

In the McIntyre family, swimming is the law. At least, that’s what Kaley McIntyre’s mom, a former UC Davis swimmer, told her when she signed up the then-4-year-old for a swim team with her brother and cousins.

National Collegiate Athletic Association

Jul

27th

2026

06:30

B2B Tag, Events and Conferences

The Bold Type, with Commissioner Dan Butterly - July 27, 2026

Good morning! I hope you are well—or, even better, enjoying some PTO before competition soon gets underway. I may be on PTO myself, but I am not going to miss the opportunity to provide a few updates.

Big West

Jul

24th

2026

06:30

Regulatory and Legal, B2B Tag, Legal Issues and Lawsuits

NCAA Seeks Dismissal of College Athletes’ Efforts to Amend NIL Oversight Agreement

The NCAA recently asked a California federal judge to dismiss attempts by college athletes to amend oversight conditions tied to their third-party branding agreements. This move comes amidst ongoing debates about athlete compensation, particularly in the realm of Name, Image, and Likeness (NIL) rights.

Legal News Feed

Jul

24th

2026

06:30

B2B Tag, Regulatory Compliance

NCAA Threatens To Suspend Royal Air Maroc Over Passenger Complaints

The Nigerian Civil Aviation Authority (NCAA) has threatened to suspend Royal Air Maroc’s operations in Nigeria over alleged repeated consumer protection breaches and unresolved passenger complaints. Naija News reports that the warning was contained in a statement issued on Thursday by the NCAA’s Director of Public Affairs and Consumer Protection, Michael Achimugu.

Naija News

Examples of National Collegiate Athletic Association (NCAA)'s suppliers include Genius Sports, Ross Video and PlaySight.

Example Suppliers

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National Collegiate Athletic Association (NCAA) sells broadcasting rights of its 18 softball, gymnastics, lacrosse, basketball, aquatics and swimming, volleyball, american football, ice Hockey, baseball, soccer | association football, beach volleyball and athletics competitions to 23 companies globally, covering 6 countries. National Collegiate Athletic Association (NCAA)'s rights holders include Sky Group.