Castoola

Castoola

http://www.castoola.com
https://www.linkedin.com/company/castoola/

Castoola, a privately owned company headquartered in Slovenia, was founded in 2014 and operates with approximately 20 employees. The company provides advertising services through its all-in-one platform for targeted TV advertising.

Revenue

Founded

2014

Headcount

11

Headquarters

Slovenia

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

1

News Summary:

Castoola participated in IBC 2024, focusing on solutions for video monetization for telcos, broadcasters, and OTT platforms. The company aimed to combine CTV's reach with precise digital targeting. This participation follows a broader industry discussion regarding the future of advertising in the wake of Google's announcement to eliminate third-party cookies from its Chrome browser, a plan announced a few years ago. The impact of this change on advertisers who rely on cookies for user tracking and personalized ads remains a concern. Castoola's presence at IBC 2024 highlighted new developments in media technology and trends shaping the future of the media landscape.

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Castoola offers products in the media tech industry. Castoola's product portfolio comprises of tV and streaming ad tech.

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May

27th

2025

18:30

How Advanced TV Targeting Drives Revenue Growth

Advanced TV targeting is reshaping the future of TV advertising. While traditional broadcasting remains powerful for mass reach, advanced TV targeting through addressable TV introduces 1st party data-driven precision that allows broadcasters, operators, and OTT platforms deliver more relevant and personalized ads.

Apr

8th

2025

18:30

What is Addressable TV Advertising and How It Works

What is Addressable TV Advertising? Addressable TV advertising is an advanced advertising solution that enables broadcasters and OTT providers to show different ads to different households, even if they are watching the same program. Unlike traditional TV advertising, where the same commercial is shown to all viewers, addressable TV uses data such as location, demographics, viewing habits, and behavioral insights to tailor ads for each household, making the viewing experience more relevant and personalized.

Oct

9th

2024

06:27

Rethinking Cookies: Are They Still the Backbone of Advertising?

Rethinking Cookies: Are They Still the Backbone of Advertising? A few years ago, Google announced its plan to eliminate third-party cookies from its Chrome browser, sparking concern among advertisers who rely on these cookies to track users and deliver personalized ads.

Sep

25th

2024

06:58

IBC 2024 Key Takeaways

What new innovations are emerging , and which ones are here to stay for the long haul ? IBC 2024 has wrapped up, showcasing some exciting developments in media technology. Let’s look at the key highlights and trends shaping the future of the media landscape.

Aug

23rd

2024

05:39

Join us at IBC 2024

+Seeking a smarter approach to monetize your CTV inventory? Visit us at IBC 2024 to discover the solution! We are excited to make our way back to IBC and ready to build new partnerships. Get a glimpse of Castoola’s power at this year’s IBC: Our focus is on enabling full video monetization potential for telcos, broadcasters, and OTT platforms by combining CTV’s broad reach with precise digital targeting.

Nov

24th

2023

04:40

CSAI vs. SSAI – What you need to know

Which Ad Insertion Technology is Best for Your Needs In the dynamic landscape of digital broadcasting and streaming, the conversation around Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) has become increasingly pivotal. As an industry leader in Addressable TV, Castoola is at the forefront of this evolution, offering insights and solutions that resonate with monetization opportunities for TV operators, broadcasters, and OTT platforms.

Sep

26th

2023

03:34

Big Data/Analytics

IBC 2023 Key Takeaways

Performance cookies Do you allow us to collect anonymised data on the viewing of our content? We will improve your user experience. These cookies (Google Analytics) allow us to count visits and traffic sources so we can measure and improve the performance of our site.

Aug

17th

2023

06:03

Join us at IBC 2023

Performance cookies Do you allow us to collect anonymised data on the viewing of our content? We will improve your user experience. These cookies (Google Analytics) allow us to count visits and traffic sources so we can measure and improve the performance of our site.

Jul

6th

2023

06:08

Partnerships and Alliances

Exciting Collaboration between Castoola and VIDAA

Breaking News! Exciting Collaboration between Castoola and VIDAA TV Hisense Europe A Game-Changing Partnership for Addressable TV Advertising We are thrilled to announce a groundbreaking collaboration between Castoola and VIDAA TV Hisense Europe. Together, we are revolutionizing the Addressable TV Advertising landscape in the Adriatic region! This strategic partnership marks a significant milestone, providing brands and businesses in the region with a wealth of opportunities to engage their target audience and maximize their advertising impact.

Jul

6th

2023

06:08

Partnerships and Alliances

Exciting Collaboration between Castoola and VIDAA

Performance cookies Do you allow us to collect anonymised data on the viewing of our content? We will improve your user experience. These cookies (Google Analytics) allow us to count visits and traffic sources so we can measure and improve the performance of our site.

Jun

5th

2023

06:13

Video Delivery Landscape 2023 by Divitel

Guiding you through the changing Video Delivery Market We’re pleased to announce that Castoola has again earned a spot in Divitel’s respected 2023 Video Delivery Landscape. This in-depth resource provides an overview of the changing video delivery market, spotlighting significant brands, products, and businesses impacting the industry in 2023 and beyond.

May

15th

2023

05:32

Book a meeting with us at BroadcastAsia in Singapore

Performance cookies Do you allow us to collect anonymised data on the viewing of our content? We will improve your user experience. These cookies (Google Analytics) allow us to count visits and traffic sources so we can measure and improve the performance of our site.

Castoola has customers like Vidaa.

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