Yieldmo is a privately owned advertising technology company founded in 2012 and headquartered in the US. Employing approximately 170 people, the company specializes in real-time bidding (RTB) and programmatic advertising. Yieldmo operates a platform connecting buyers and sellers of advertising inventory, utilizing machine learning and optimization to curate inventory based on privacy-compliant, predictive signals aimed at improving user engagement. In 2024, the company's revenue was less than $100 million.
On July 21, 2025, District Judge Paul A. Engelmayer (S.D.N.Y.) granted Teads Inc., Teads SA, and Teads SARL’s motion to dismiss Yieldmo Inc.’s amended complaint alleging patent infringement. Yieldmo and Experian collaborated to help activewear brands target consumers and optimize ad spending. Internal communications highlighted employee Isabella Alvarez's contributions, including her work on a sales offsite in Chicago earlier in the year. A separate internal communication discussed the company's database requirements for ad delivery, emphasizing the need for speed and scalability in handling billions of daily transactions.
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