Yieldmo is a privately owned company headquartered in the US. Founded in 2012, with approximately 170 employees, it reported $70.0M in revenue as of 2024. The company specializes in RTB and programmatic advertising, operating as an advertising technology company with an exchange for buyers and sellers. It focuses on technologies designed to capture and interpret privacy-compliant, predictive signals, using this data to curate inventory in real-time through machine learning and optimization.
On February 2, 2026, Yieldmo discussed the anticipated proliferation of AI-powered search products, highlighting the industry's challenge in defining advertising formats as AI search replaces traditional Search Engine Results Pages (SERPs) with direct answers. Previously, on December 1, 2025, Yieldmo conducted a series of tests for its YMax Contextual-Only strategy, which aimed to maximize Click-Through Rate (CTR) in conjunction with Demand-Side Platforms (DSPs), resulting in a CTR lift exceeding 170%.
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