Yieldmo is a privately owned advertising technology company founded in 2012 and headquartered in the US. Employing approximately 160 people, the company operates a real-time bidding (RTB) and programmatic advertising platform. Yieldmo's technology focuses on using privacy-compliant predictive signals to improve ad engagement, leveraging machine learning and optimization to curate ad inventory. In 2023, the company's revenue was less than $100 million.
On March 19, 2025, Yieldmo received multiple patents for technology solutions related to predictive creative and attention signal collection. These patents impact the company's advertising platform, which helps brands improve digital ad experiences through creative tech and AI. Yieldmo's programmatic advertising exchange offers a privacy-first approach to optimizing campaign performance in near real time, addressing evolving consumer data privacy requirements and the deprecation of third-party cookies. The company's VP of Product Marketing, Eric Shiffman, was recently interviewed as part of Experian Marketing Services' Ask the Expert Series. The interview focused on Yieldmo's contributions to the ad tech industry.
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