Nativo, a privately owned company founded in 2010 and headquartered in the US, offers native advertising solutions to brands and publishers. Employing approximately 200 people, the company utilizes proprietary and patented technologies in its real-time bidding (RTB) and programmatic advertising services. In 2023, Nativo's revenue was less than $25 million.
Nativo partnered with Adweek to power the Brand Madness competition, with eight brands advancing to the second round and four reaching the final round. Nativo also published articles exploring the potential of artificial intelligence to revolutionize content monetization for publishers, focusing on preserving a transparent premium content ecosystem. Another article discussed predictive audiences and the use of first-party data to anticipate user needs and tailor experiences. A further article explored opportunities for publishers to achieve sustainable revenue growth amidst digital ecosystem challenges by leveraging new tools and strategies. Finally, on March 26, Reuters reported that Nativo Resources PLC is working to resume mining operations and ore sales at the Tesoro Gold concession.
Nativo's customers primarily consist of broadcast television and radio and streaming services companies. Examples of Nativo's customers include Hearst Communications and Motortrend Group.
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