Nativo, a privately owned company founded in 2010 and headquartered in the US, offers native advertising solutions to brands and publishers. Employing approximately 200 people, the company utilizes proprietary and patented technologies in its real-time bidding (RTB) and programmatic advertising services. In 2023, Nativo's revenue was less than $25 million.
On August 26, 2025, an independent audit by Adelaide, a company specializing in attention-based media quality measurement, revealed that Nativo's native ad formats, including native display article and story placements, achieved an average AU score of 28.21. This score was 40% higher than Adelaide's native format benchmark and 21% higher than its display format benchmark. The audit results were announced in a press release. Earlier, on August 13, 2025, Justin Choi, Founder and CEO, published an article in Martech View, stating that the real transformation in advertising is occurring at the experience level, not solely through bidding and targeting optimization. Research from Jounce indicates that higher-quality ads, even with fewer impressions, deliver better conversion rates. Nativo's premium formats and engagement signals aim to provide unmatched attention metrics.
Nativo's customers primarily consist of broadcast television and radio and media and TV services companies. Examples of Nativo's customers include Hearst Communications, a360media and Motortrend Group.
Subscribe for full access to Nativo's products in full detail 
