Basketball Australia, privately owned and headquartered in Australia, was founded in 1939 and operates with approximately 170 employees. The organization reported $9.3M in revenue as of 2023 and functions as a tier 3 media tech buyer. It specializes in ball sports, acting as the governing body for basketball in Australia, overseeing the national teams (Boomers and Opals) and elite competitions, including the Women’s National Basketball League (WNBL) and annual national Australian Junior Championships.

Revenue

Founded

1939

Headcount

163

Headquarters

Australia

Primary Segment

Ball sports

Ownership

Privately Owned

News Summary:

On April 13, 2026, Basketball Australia appointed Jeremy Synot as the permanent Head Coach of the Australian Gliders, the national women’s wheelchair basketball team, after he led the program as interim head coach since December. Earlier, on April 3, 2026, Basketball Australia announced the wider squad for the Australian Rollers, the national men’s wheelchair basketball program. This squad, featuring a mix of experienced Paralympians, established leaders, and emerging talent, will form the athlete pool for upcoming camps, tours, and international competition throughout the year, as the Rollers prepare for the 2026 IWBF World Championships in Ottawa, Canada, in September. Previously, on March 15, 2026, Basketball Australia confirmed an official partnership with Gold Coast-founded company Dritimes. Dritimes, whose gameday towels first featured on the sideline for the Boomers, will extend its role as a supply partner for the national teams. Concurrently, on March 15, 2026, Basketball Australia and Basketball New Zealand announced a new shared services partnership, under which Basketball Australia’s Integrity Unit will support integrity, safeguarding, and compliance matters across basketball in New Zealand. This agreement reflects a shared commitment to high standards of integrity, safety, and ethical conduct across both organizations.

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Basketball Australia offers 3 products in the sports and media and telecoms services industries. Basketball Australia's product portfolio comprises of search, social, and retail media and ball sports.
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Basketball Australia's revenues were less than $25M in 2023. Caretta Research has split Basketball Australia's revenue into 2 different product categories, the largest of which is basketball. For full access to Basketball Australia's revenue breakdown subscribe to Caretta Portal.
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