Canada Basketball, a non-profit organization headquartered in Canada, was founded in 1923, employs approximately 140 individuals, and reported $40.9M in revenue as of 2023. Functioning as a tier 3 media tech buyer, the organization serves as the governing body for basketball in Canada.
On April 2, 2026, Canada Basketball appointed University of Toronto Varsity Blues men's basketball head coach Madhav Trivedi as an assistant coach for the U17 men's national team. Previously, on March 19, Dianna Ros, head coach for the University of Toronto Varsity Blues women's basketball, was named head coach for the U18 Women's National Team. This followed Canada Basketball's announcement on March 9 of the four athletes who will represent the country at the FIBA 3x3 Champions Cup 2026 in Bangkok, Thailand, from March 13-15. The roster features Olympians Katherine Plouffe, Paige Crozon, and Kacie Bosch, alongside Saicha Grant-Allen, the reigning 3x3 Champions Cup MVP.
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Canada Basketball offers 2 products in the sports and media and telecoms services industries. Canada Basketball's product portfolio comprises of search, social, and retail media and ball sports.
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Canada Basketball's revenues were less than $50M in 2023. Caretta Research has split Canada Basketball's revenue into 2 different product categories, the largest of which is basketball. For full access to Canada Basketball's revenue breakdown subscribe to Caretta Portal.
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