Euroleague Basketball, a privately-owned company headquartered in Spain and employing approximately 320 people, operates the EuroLeague and EuroCup, the top two tiers of men's professional club basketball competitions in Europe. Founded in 2000, the company, run by Euroleague Commercial Assets (ECA), has overseen the EuroLeague since the 2000-2001 season, initially with backing from ULEB. Euroleague Basketball's activities also include managing European national league rankings and the Euroleague Basketball Next Generation Tournament. In 2023, the company's revenue was below $1 billion. IMG is the parent company.
Euroleague Basketball announced a new strategic identity for the competition, ending its 15-year title sponsorship with Turkish Airlines and unveiling a streamlined “EuroLeague” brand on an unspecified date. The rebranding aims to enhance visibility, drive innovation, and expand global engagement. Separately, the league announced that the 2026 EuroLeague Final Four will be held in Athens, Greece. Furthermore, Euroleague Basketball revealed plans to expand the league to 20 clubs, with Valencia Basket, Hapoel Tel Aviv, and Dubai Basketball joining starting in the 2025-26 season. This expansion is expected to increase commercial interest from the Middle East.
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Euroleague Basketball offers 4 products in the media and telecoms services and sports industries. Euroleague Basketball's product portfolio comprises of media and TV services and ball sports.
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Euroleague Basketball's revenues were less than $1B in 2023. Caretta Research has split Euroleague Basketball's revenue into 2 different product categories, the largest of which is basketball. For full access to Euroleague Basketball's revenue breakdown subscribe to Caretta Portal.
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Examples of Euroleague Basketball's suppliers include Endeavor Streaming, IMG ARENA and Veritone.
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Euroleague Basketball sells broadcasting rights of its 3 basketball competitions to 35 companies globally, covering 4 countries. Euroleague Basketball's rights holders include Telefonica, Sky Group and Deutsche Telekom. Euroleague Basketball currently holds 2 broadcasting rights for sports competitions including basketball.
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