Euroleague Basketball
Euroleague Basketball, a privately owned company headquartered in Spain, is a subsidiary of IMG. Founded in 2000, it employs approximately 320 individuals and reported $152.6M in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company's main product is spectator sports. Euroleague Basketball, run by ECA (Euroleague Commercial Assets), operates the top continental-wide basketball men's professional sports club competitions in Europe, including the first-tier EuroLeague and the second-tier EuroCup. It has organized the EuroLeague competition since the 2000–01 season, backed by ULEB. Additionally, the organization oversees the European national basketball league rankings and the Euroleague Basketball Next Generation Tournament.

2025 Revenue

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Founded

2000

Headcount

315

Headquarters

Spain

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On March 23, 2026, The Coca-Cola Company placed Sprite at the center of a new three-year deal with Euroleague Basketball, adding a club basketball property to its existing National Basketball Association sponsorship and doubling its basketball backing. Earlier, on March 1, Euroleague Basketball announced the return of EuroLeague.TV to France, Monaco, and DOM-TOM-CROM territories, delivering an enhanced premium viewing experience with access to all EuroLeague and BKT EuroCup games. This followed the termination of its collaboration with FEDCOM Media, concluding the partnership under which FEDCOM Media broadcasted Euroleague Basketball competitions through the SKWEEK streaming platform based on rights granted in 2022 for those territories. Previously, on February 2, Euroleague Basketball announced that ticket sales for the 2026 EuroLeague Final Four Athens Presented by Etihad would commence on February 11, 2026. In January, Barcelona earned a 10-year EuroLeague license, after the Catalan club informed other EuroLeague shareholders of its intention during a meeting on January 12.

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Euroleague Basketball offers 6 products in the sports and media and telecoms services industries. Euroleague Basketball's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and ball sports.
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Euroleague Basketball's revenues were less than $250M in 2025. Caretta Research has split Euroleague Basketball's revenue into 4 different product categories, the largest of which is basketball. For full access to Euroleague Basketball's revenue breakdown subscribe to Caretta Portal.
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May
1st
2026
12:16
Mar
23rd
2026
04:50
Mar
1st
2026
18:30
Mar
1st
2026
18:30
Feb
2nd
2026
10:29
Jan
12th
2026
18:30
Dec
1st
2025
09:45
Nov
27th
2025
06:13
Nov
27th
2025
02:41
Oct
21st
2025
10:17
Oct
20th
2025
18:30
Oct
20th
2025
11:43
Examples of Euroleague Basketball's suppliers include Unilumin Group, Veritone and IMG ARENA.

Example Suppliers

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Euroleague Basketball sells broadcasting rights of its 3 basketball competitions to 37 companies globally, covering 8 countries. Euroleague Basketball's rights holders include Telefonica. Euroleague Basketball currently holds 3 broadcasting rights for sports competitions including basketball.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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