Lega Basket A, also known as LBA, a privately owned entity headquartered in Italy, founded in 1970 and employing approximately 70 individuals, reported $24.3M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the organization is the organizing body of Serie A, the top division of Italian professional men's basketball league, and focuses on ball sports. It organizes the LBA, the Italian Cup, the Italian Supercup, and the Italian All Star Game.

Revenue

Founded

1970

Headcount

64

Headquarters

Italy

Primary Segment

Ball sports

Ownership

Privately Owned

News Summary:

Virtus Bologna lost to Partizan Mozzart Bet Belgrade 82-88 in a Euroleague match on March 11, 2026. This followed an 84-92 defeat to Real Madrid in the Euroleague on March 4. Earlier, on February 23, FIBA Europe President Jorge Garbajosa attended the Frecciarossa Final Eight 2026 at the Inalpi Arena, joining LBA President Maurizio Gherardini and LBA Executive Advisor Andrea Bargnani at the event, which reported a record attendance of 12,597 spectators. Previously, on February 20, Virtus Emilbanca Bologna's Matteo Accorsi earned the Best Assistman NOVI award for the final phase of the IBSA NextGen Cup 2025/26, having distributed 14 assists across three games; LBA Executive Advisor Andrea Bargnani presented the award. Virtus Bologna also experienced a 60-91 Euroleague loss to Anadolu Efes Istanbul on February 11.

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Lega Basket A (LBA) offers 5 products in the sports and media and telecoms services industries. Lega Basket A (LBA)'s product portfolio comprises of ball sports and media and TV services.
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Lega Basket A (LBA)'s revenues were less than $50M in 2023. Caretta Research has split Lega Basket A (LBA)'s revenue into 3 different product categories, the largest of which is basketball. For full access to Lega Basket A (LBA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Lega Basket A (LBA)'s suppliers include Riedel Communications and EMG (Euro Media Group).

Example Suppliers

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Lega Basket A (LBA) sells broadcasting rights of its 3 basketball competitions to 14 companies globally, covering 6 countries. Lega Basket A (LBA)'s rights holders include Warner Bros. Discovery.

Example Sports Rights Customers

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