IMG Arena, a privately owned company founded in 2012 and headquartered in the UK, specializes in bridging the gap between sports and the sports betting industry through its services and sports content. With a workforce of approximately 460 employees, the company generated around $100 million in revenue in 2022. As a subsidiary of IMG, IMG Arena leverages its expertise in video data and analytics to provide sports betting operators with access to official sports data, live streaming, and other content, enabling them to offer engaging and immersive experiences to their customers.

2023 Revenue

Founded

2012

Headcount

459

Headquarters

UK

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

12

News Summary:

In January 2023, IMG Arena introduced Jan Martin Knashaug as their Regional Coordinator for Sweden and Norway. Knashaug brings expertise in training, coaching, sports data collection, and regional coordination. In another development, Cricket South Africa (CSA) appointed IMG Arena OpenBet as their exclusive official Cricket South Africa Data Supplier and Betting Live Streaming Partner. This partnership grants IMG Arena access to CSA's data and streaming rights. Furthermore, Montenegro emerged as a top-performing country in IMG Arena's network, prompting an interview with their Regional Coordinator to gain insights into their success. Lastly, Sabina Szmajduch, Senior Scheduling Administrator at IMG Arena, combined her background in sports, logistics, and scheduling to excel in sports data management.

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IMG Arena offers 4 products in the media tech and media and telecoms services industries. IMG Arena's product portfolio comprises of sports tech, video data and analytics and film and TV rights.
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IMG Arena's revenues were less than $500M in 2023. Caretta Research has split IMG Arena's revenue into 3 different product categories, the largest of which is sports data tools. For full access to IMG Arena's revenue breakdown subscribe to Caretta Portal.
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IMG Arena's customers primarily consist of motorsports and cycling and streaming services companies. Examples of IMG Arena's customers include Scientific Games, Ultimate Fighting Championship (UFC) and National Association for Stock Car Auto Racing (NASCAR). IMG Arena has commercial and technical partners like European Tour (DP World Tour Golf), ATP Media and Rush Street Interactive. Examples of IMG Arena's suppliers include PGA Tour and NEP Group.

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