Branch

https://branch.io/
https://www.linkedin.com/company/branch-metrics/

Branch, also known as Branch Metrics, is a privately owned company headquartered in the US. Founded in 2014, and employing approximately 500 individuals, the company reported $60.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a mobile marketing and multi-platform attribution provider.

2024 Revenue

Founded

2014

Headcount

491

Headquarters

United States

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

On July 9, 2026, Branch discussed mobile growth strategies that extend beyond the initial app install, focusing on measuring the full customer journey, creating seamless web-to-app experiences, and developing campaigns that deliver long-term value. Previously, on July 2, 2026, the company highlighted the significance of URL tracking for app businesses, explaining how it empowers marketers to link clicks back to specific source campaigns and channels to optimize performance and demonstrate return on investment. Earlier, on June 30, 2026, Branch introduced new Integration Validator functionality for iOS, which automatically checks setup and identifies issues before launch, streamlining the testing of its iOS software development kit (SDK) integration. Also on June 30, 2026, Branch addressed Google's discontinuation of Firebase Dynamic Links on August 25, 2025, outlining alternative deep linking solutions for app developer teams seeking to maintain user experience without disrupting live campaigns. This followed its June 25, 2026 discussion of Android Smart App Banners, noting Android's lack of native smart app banner support, unlike iOS Safari, which has offered built-in support since iOS 6.

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Branch offers 2 products in the ad tech and services industry. Branch's product portfolio comprises of ad measurement and verification.

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Branch's revenues were less than $100M in 2024. All the revenue comes from display attribution and verification.

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Jul

9th

2026

11:44

Marketing and Promotional Activities, Events and Conferences

Beyond the Install

Listen on your preferred platform: Episode Notes Mobile growth doesn’t end with the install. The brands seeing the strongest results are measuring the entire customer journey, creating seamless web-to-app experiences, and building campaigns that deliver long-term value.

Branch USA

Jul

2nd

2026

14:19

Big Data/Analytics, B2B Tag

URL Tracking for App Businesses: Methods, Tools, and How To Fix What's Broken

If you’re running any kind of marketing campaign, you need to know what’s working. That means tracking more than just traffic. It means tracking the right links. URL tracking gives marketers the power to tie every click back to a source, campaign, and channel, unlocking actionable data to optimize performance and prove ROI.

Branch USA

Jun

30th

2026

15:19

How To Use Branch’s New Integration Validator Functionality on iOS

Key takeaway: Branch’s new Integration Validator for iOS automatically checks your setup and catches issues before launch. Branch’s iOS software development kit (SDK) enables extensive functionality for your app, making it important to thoroughly test the integration before release.

Branch USA

Jun

30th

2026

13:54

B2B Tag

Life After Firebase Dynamic Links: Three Paths to a Better Deep Linking Stack

Google officially discontinued Firebase Dynamic Links on August 25, 2025, ending support for a widely adopted and free deep linking solution in the mobile ecosystem. Thousands of app developer teams began searching for a Firebase Dynamic Links alternative that could maintain their user experience without disrupting live campaigns or breaking existing links.

Branch USA

Jun

25th

2026

07:30

Emerging Tech

Android Smart App Banners: A Complete Implementation Guide

Because Android doesn’t have a native smart app banner, marketing teams have had to turn to other options to fill the gap. iOS Safari has offered built-in smart banner support since iOS 6.Google has never released a comparable solution for Chrome, Firefox, Samsung Internet, or any other Android browser.

Branch USA

Jun

24th

2026

09:38

Emerging Tech, B2B Tag

AI Search Measurement Is Broken. Here's What Marketers Should Do About It.

AI has changed how people find things online. Now it’s changing what marketers can actually see, measure, and act on. The gap between those two realities is where things get complicated. We asked Adam Landis, head of strategic growth at Branch, and Jason White, director of search at Victorious to make sense of it, and pulled in data from a Branch survey of 300 enterprise marketing, growth, and digital leaders across six industries.

Branch USA

Jun

23rd

2026

08:52

User Acquisition Channels, Metrics, and Strategies for Mobile Apps Branch

User acquisition (UA) is the process of bringing new users to a product through paid and organic channels. For mobile apps specifically, it means driving installs from users who activate, retain, and generate enough revenue to justify what you spent to reach them.

Branch USA

Jun

23rd

2026

07:30

Branch Monster Factory App: Explore the SDK With a Gamified Demo

Key takeaway: Branch has updated its Monster Factory apps to include more features and a fun, gamified way to get familiar with the SDK deep linking and attribution functionality. Branch Monster Factory is a developer demo app for exploring the Branch SDK in a working, production-ready environment — and the latest version makes that a lot more hands-on.

Branch USA

Jun

18th

2026

06:45

Emerging Tech, Artificial Intelligence

Navigating Customer Engagement & Retention in Uncertain Times

Join a panel of industry leaders to explore how businesses in the Middle East are tackling disruption, maintaining customer relationships, and driving retention with the right technology and partnerships. Key Themes and Panel Insights: Shifting Customer Behavior: Customers have become more informed, less tolerant of poor experiences, and more price-sensitive.

Branch USA

Jun

17th

2026

23:53

B2B Tag

The Hidden Taxes on Mobile Growth Branch

Your mobile growth budget is bigger than what shows up in your media plan. Broken journeys, missing signals, duplicated attribution, ignored assist touches, and optimization lag all quietly drain performance before your spend has a chance to work.

Branch USA

Jun

16th

2026

13:00

Emerging Tech, B2B Tag

MarTech Interview with Paula Mantle

Paula Mantle, VP of Marketing at Branch, discusses trust driven marketing, privacy first personalization, CTV growth, and the future of the Agentic Web Welcome to MarTech Cube, Paula. We’re delighted to have you.

MarTech Cube

Jun

16th

2026

07:30

Big Data/Analytics, B2B Tag

The $4.5M Business Case for Fixing Mobile Attribution Gaps

Key takeaways Branch found five structural inefficiencies consistently across more than 105 million paid install claims and $90 million in ad spend analyzed. On a $10 million UA budget, three of the five mobile attribution gaps have clear, calculable costs that add up to $4.5 million in recoverable value.

Branch USA

Branch's customers primarily consist of spectator Sports, entertainment Providers and broadcast television and radio companies. Examples of Branch's customers include National Basketball Association, Paramount Skydance Corporation and CW Network.