Branch, also known as Branch Metrics, is a privately owned company headquartered in the US. Founded in 2014, and employing approximately 500 individuals, the company reported $60.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a mobile marketing and multi-platform attribution provider.
On August 20, 2026, Branch Metrics Inc., a United States tax resident, faced appeals at the Delhi Bench of the Income Tax Appellate Tribunal regarding final assessment orders for Assessment Years 2021-22 and 2022-23. Previously, on July 30, 2026, Harish Thimmappa, SVP and GM of Discovery Ads at Branch, discussed an on-device solution for app discovery during an episode of "How I Grew This."
Branch's customers primarily consist of entertainment Providers, broadcast television and radio and spectator Sports companies. Examples of Branch's customers include Paramount Skydance Corporation, National Basketball Association and CW Network.
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