Branch, also known as Branch Metrics, is a privately owned company headquartered in the US. Founded in 2014, and employing approximately 500 individuals, the company reported $60.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a mobile marketing and multi-platform attribution provider.
On September 22, 2026, Branch's platform highlighted significant discrepancies between ad network reporting and customer-observed data, illustrating a 72 million versus 2 million gap for the same campaign within a single week, a situation that raised concerns for customers regarding potential data breakdowns.
Branch's customers primarily consist of spectator Sports, entertainment Providers and broadcast television and radio companies. Examples of Branch's customers include National Basketball Association, Paramount Skydance Corporation and CW Network.
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