Branch, formerly known as Branch Metrics, is a privately owned US company founded in 2014. It provides ad measurement and verification services, specializing in mobile marketing and multi-platform attribution. As of 2024, the company employs approximately 500 people and generates less than $100 million in annual revenue. Its headquarters are located in the United States.
Branch Metrics powers mobile links, attribution, and measurement for over 50,000 apps and more than 3 billion monthly users. In a survey conducted with GlobalSurveyz, Branch polled 700+ directors, VPs, and C-level leaders about challenges and successes in app marketing in 2025. The survey highlighted concerns about rising acquisition costs, stricter privacy regulations, and the need for measurable ROI. Branch also notes that effective URL shortening is crucial for successful marketing campaigns across various platforms, improving performance and user experience. Finally, Kevin Barry, founder and sole developer of Nova Launcher, departed from Branch Metrics after being instructed to cease work on the launcher and its open-source release; the launcher's website currently displays a 404 error, though the app remains available on Google Play.
Branch's customers primarily consist of broadcast television and radio, entertainment Providers and ball sports companies. Examples of Branch's customers include Paramount Global, CW Network and National Basketball Association (NBA).
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