Branch

https://branch.io/
https://www.linkedin.com/company/branch-metrics/

Branch, also known as Branch Metrics, is a privately owned company headquartered in the US. Founded in 2014, with approximately 500 employees, the company reported $60.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a mobile marketing and multi-platform attribution provider.

2024 Revenue

Founded

2014

Headcount

491

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

Branch Chief Financial Officer Matt Peterson commented on initial public offerings on April 2, 2026, stating they are a “discipline not a deadline.” Peterson, who joined the fintech in late 2025, aims to build the core infrastructure for modern worker payments, having previously guided cloud computing services company Fastly to a $180 million IPO in May 2019. This follows Branch, a provider of workforce financial infrastructure, announcing on April 1, 2026, that it has become the embedded digital wallet provider for worker payouts within Stripe Connect.

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Branch offers 2 products in the ad tech and services industry. Branch's product portfolio comprises of ad measurement and verification.

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Branch's revenues were less than $100M in 2024. All the revenue comes from display attribution and verification.

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Apr

16th

2026

18:30

B2B Tag

Data-Driven Decisions: How To Separate Signal From Noise

Technology has made it easier than ever for businesses to collect data, but turning it into useful insight is a different challenge. Collecting more and more data points is meaningless—even counterproductive—if leaders can’t pinpoint which information actually matters and which is just noise.

Forbes

Apr

15th

2026

18:30

Emerging Tech

Rapidly growing payments tech firm embraces Tampa for talent

Workforce digital payments platform Branch may be one of the fastest-growing companies in America, but it didn’t start out that way. It didn’t even start out with the same purpose. The remote-first company — where its largest and centralized office is in downtown Tampa — was founded in 2015 in an effort to offer workers and employers from a variety of organizations the ability to easily schedule and pick up additional shifts.

Business Observer

Apr

15th

2026

08:24

Emerging Tech

Case Study - 2B Hospitality

For many restaurants, tip payouts have historically been a cash-heavy process. But as payment habits shift away from cash, operators are rethinking how to distribute earnings to employees while reducing operational complexity. For Florida-based 2B Hospitality, which operates popular restaurants including Bella Brava and Stillwaters Tavern, managing nightly tip payouts across multiple locations was becoming increasingly difficult.

Branch US

Apr

15th

2026

05:30

Artificial Intelligence, B2B Tag

Navigating the Future of AI Search: The DGR Interview with Branch's Adam Landis

Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift focus from quantity to quality in funnel management. Coexistence of AI search and traditional SEO is expected, with both channels growing and requiring innovative measurement methodologies.

Demand Gen Report

Apr

14th

2026

07:30

B2B Tag

5 Lessons From The New Measurement Reality

Measurement feels harder than it used to, and it is. Signals are disappearing, deterministic data is shrinking, platforms are relying more heavily on modeling, and customer journeys are fragmented across web, app, and everywhere in between.

Branch USA

Apr

10th

2026

09:15

B2B Tag

Personalization vs. Privacy: How Health Marketers Can Win Both

By submitting this form you acknowledge that Branch may send you information about our products and promotions. You may opt-out at any time by using the unsubscribe link in messages that you receive from Branch or you may visit our unsubscribe page. We value your privacy. For more information, please visit our Privacy Policy.

Branch USA

Apr

9th

2026

08:24

Awards and Recognitions, B2B Tag

Branch Marketing Communications Wins Big at AAF ADDY Awards

Branch’s Marketing Communications team earned eight ADDY Awards, showcasing the power of in-house creativity, strategic storytelling, and brand-driven campaigns across the construction industry. At the annual American Advertising Federation (AAF) ADDY Awards, Branch...

Branch Group

Apr

7th

2026

11:29

Emerging Tech

State of App Growth in MEA

App growth in MEA: What industry leaders told us Growth targets across the Middle East and Africa aren’t slowing down, but the landscape teams are operating in keeps shifting. Privacy regulations are creating new measurement blind spots, acquisition costs are climbing, and the pressure to demonstrate ROI across every channel is higher than ever.

Branch USA

Apr

7th

2026

08:42

Emerging Tech, B2B Tag

Better Together: How Technology Partnerships Power the Modern Workforce

Flexibility Shouldn't Mean More Work One of the most common hesitations we hear from businesses exploring on-demand staffing isn't about finding workers — it's about the operational lift that comes with managing them. Payments, tax documentation, compliance, onboarding — the administrative layer that surrounds a flexible workforce can feel like a second job.

Gigsmart

Apr

6th

2026

18:30

New Offerings, Emerging Tech

Branch Expands Embedded 1099 Payouts with End-to-End Tax Filing Capabilities

GigSmart becomes first marketplace to adopt new offering, unifying contractor onboarding, payments, and tax filing TAMPA, Fla. , April 7, 2026 /PRNewswire/ -- Branch , the leading provider of workforce financial infrastructure, today announced new offerings to its Branch Embedded 1099 payouts solution with the addition of 1099 tax filing capabilities.

PR Newswire

Apr

2nd

2026

04:47

Branch CFO says IPOs are a ‘discipline, not a deadline’

Matt Peterson, who joined the fintech as finance chief in late 2025, previously led an initial public offering for cloud computing services company Fastly. At workforce payments company Branch, Chief Financial Officer Matt Peterson says he’s on a mission to “build the core infrastructure for how modern workers get paid.” He’s certainly had a hand in laying the groundwork for growth, having guided his former employer Fastly to a $180 million IPO in May 2019 .

Payments Dive

Apr

1st

2026

18:02

Emerging Tech, B2B Tag

Branch + Stripe: Why this partnership is a signal, not just a story

One of our portfolio companies made news last week, and the announcement is significant: it represents exactly the kind of embedded finance milestone we look for when we back a company. On March 25, Branch, a provider of workforce financial infrastructure, announced it has become the embedded digital wallet provider for worker payouts within Stripe Connect.

Great North Ventures

Branch's customers primarily consist of entertainment Providers, spectator Sports and broadcast television and radio companies. Examples of Branch's customers include CW Network, Paramount Global and National Basketball Association.