Branch, formerly known as Branch Metrics, is a privately owned US-based company founded in 2014. It specializes in ad measurement and verification for mobile marketing and provides multi-platform attribution services. As of 2023, the company employed approximately 540 people and reported revenues of around $50 million.
Branch announced innovations in its Performance offering on March 5, 2025, providing privacy-centric attribution connecting user journeys across web, app, and offline touchpoints. This offering addresses challenges in performance marketing, including privacy changes disrupting attribution and the complexities of cost analysis. The company also highlighted the importance of compliance in healthcare marketing, noting that many analytics and attribution providers do not accommodate HIPAA regulations. Branch's solutions aim to help address rising ad costs and the difficulty of proving ROI, going beyond simply tracking campaign performance to optimize spending. A discussion with Branch's VP of Engineering explored leadership philosophies, motivation, and connecting individual contributions to a larger purpose.
Branch's customers primarily consist of entertainment Providers, spectator Sports and broadcast television and radio companies. Examples of Branch's customers include CW Network, National Basketball Association (NBA) and Paramount Global.
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