Special Broadcasting Services, also known as SBS, is a State Owned entity headquartered in Australia. Founded in 1978, the company employs approximately 1580 individuals and reported $320.8M in revenue as of 2025, functioning as a tier 1 media tech buyer. It operates as a national public service broadcaster in Australia, established under the Broadcasting Act 1942 (and updated under the Special Broadcasting Service Act 1991) as an independent statutory authority headquartered in Artarmon, Sydney. Financed via a hybrid model combining federal government tax appropriations (approximately 80%) with commercial on-air advertising and sponsorship loops, SBS is mandated by a legislative Charter to provide multilingual, multicultural, and Indigenous media coverage. The corporation targets Australia’s ethnically diverse communities, offering broadcast materials across television, radio, and digital streaming platforms to foster national social cohesion.
On September 18, 2026, SBS WorldWatch will transition to a digital-only service, concluding its broadcast television run and moving entirely to SBS On Demand. The multilingual news service provides international news bulletins in 38 languages from 49 global broadcasters. Previously, on September 3, SBS secured exclusive Australian broadcast rights for the 2030 FIFA World Cup, ensuring all 104 matches will be available live and free across television, video, radio, and streamed via SBS On Demand, mirroring its 2026 tournament coverage. This follows the broadcaster's 2027 Upfronts on September 1, where it unveiled new commercial announcements, including measurement capabilities, audience research, and partnerships, expanding its offering to advertisers. The Upfronts also highlighted SBS's 2027 programming slate, featuring provocative Australian documentaries such as "Ray Martin is Misinformed" and "Homeless 300 Bondi," a premium international drama lineup, and the fifth season of "Alone Australia."
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Special Broadcasting Services offers 14 products in the media and telecoms services industry. Special Broadcasting Services's product portfolio comprises of broadcast television and radio and media and TV services.
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Special Broadcasting Services's revenues were less than $500M in 2025. Caretta Research has split Special Broadcasting Services's revenue into 6 different product categories, the largest of which is linear (national channel groups). For full access to Special Broadcasting Services's revenue breakdown subscribe to Caretta Portal.
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Examples of Special Broadcasting Services's suppliers include IBM, Associated Press and Akamai.
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Special Broadcasting Services currently holds 55 broadcasting rights for sports competitions including athletics, netball, rugby league, multi-sport, table tennis, cycling, motorsports, soccer | association football, tennis, sailing, ice skating, futsal, ironman (surf lifesaving), beach volleyball, badminton and basketball.
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