Special Broadcasting Services, also known as SBS, is a State Owned entity headquartered in Australia. Founded in 1978, the company employs approximately 1580 individuals and reported $320.8M in revenue as of 2025, functioning as a tier 1 media tech buyer. It operates as a national public service broadcaster in Australia, established under the Broadcasting Act 1942 (and updated under the Special Broadcasting Service Act 1991) as an independent statutory authority headquartered in Artarmon, Sydney. Financed via a hybrid model combining federal government tax appropriations (approximately 80%) with commercial on-air advertising and sponsorship loops, SBS is mandated by a legislative Charter to provide multilingual, multicultural, and Indigenous media coverage. The corporation targets Australia’s ethnically diverse communities, offering broadcast materials across television, radio, and digital streaming platforms to foster national social cohesion.
Special Broadcasting Services (SBS) confirmed the appointment of Nikki Rooke as Chief Commercial Officer and Uma Oldham as Director of Marketing and Audiences on July 30, 2026. Rooke joins SBS from Nine, where she served as Director of Sales – Total Television, overseeing national sales across metropolitan and regional television and BVOD. This follows news from July 29, 2026, detailing Rooke's departure from Nine for an executive role at SBS, alongside Oldham's permanent appointment.
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Special Broadcasting Services offers 14 products in the media and telecoms services industry. Special Broadcasting Services's product portfolio comprises of media and TV services and broadcast television and radio.
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Special Broadcasting Services's revenues were less than $500M in 2025. Caretta Research has split Special Broadcasting Services's revenue into 6 different product categories, the largest of which is linear (national channel groups). For full access to Special Broadcasting Services's revenue breakdown subscribe to Caretta Portal.
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Examples of Special Broadcasting Services's suppliers include IBM, Akamai and Associated Press.
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Special Broadcasting Services currently holds 55 broadcasting rights for sports competitions including beach volleyball, athletics, sailing, futsal, ice skating, motorsports, cycling, multi-sport, tennis, rugby league, netball, badminton, basketball, table tennis, ironman (surf lifesaving) and soccer | association football.
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