Founded in 1971 and headquartered in the US, Merkle is a privately owned business consulting and services firm with approximately 7,090 employees. A subsidiary of Dentsu, Merkle specializes in data-driven customer experience management (CXM), focusing on personalized customer experiences across various platforms. Its services encompass a range of digital solutions, such as marketing technology (MarTech) platforms, data identity tools, and customer relationship management (CRM) and content management system (CMS) software.
Merkle received a shortlist nomination in the Digital Experience category for its Poptopia platform, developed for Kellanova's Pringles brand. This platform offers interactive, gamified content, competitions, and personalized experiences using first-party data strategies. There is no date provided for this nomination.
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