Merkle, a privately owned company headquartered in the US and a subsidiary of Dentsu, was founded in 1971. With approximately 7,090 employees, the company specializes in business consulting and services. Functioning as a data-driven customer experience management (CXM) company, Merkle focuses on the delivery of personalized customer experiences across platforms and devices. It offers a portfolio of digital solutions, including MarTech platforms, data identity tools, and CRM and CMS software.
On February 19, 2026, Eva López Reviriego joined Merkle as Chief Business Officer. This followed the February 12, 2026, departure of Rob Gold, former UK chief executive of Merkle, who left Dentsu after seven years with the company. Previously, on February 10, 2026, Merkle’s Andreas Skopal shared insights in an industry snapshot, explaining how agencies are redefining their role as embedded growth partners by designing connected, tech-enabled experiences and moving beyond external supplier relationships within the brand ecosystem.
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