Merkle

Merkle

https://www.merkle.com
https://www.linkedin.com/company/merkle/

Merkle, a privately owned company headquartered in the US, operates as a subsidiary of Dentsu. Founded in 1971, the company employs approximately 7,090 individuals. Its core offerings include business consulting and services. Merkle functions as a data-driven customer experience management (CXM) company, focusing on the delivery of personalized customer experiences across platforms and devices. The company provides a portfolio of digital solutions, including MarTech platforms, data identity tools, and CRM and CMS software.

Revenue

Founded

1971

Headcount

6,135

Headquarters

United States

Primary Segment

Business Consulting and Services

Ownership

Privately Owned

Deployments

1

News Summary:

Merkle's Mankani on August 24, 2026, discussed the necessity of integrated Customer Experience Management (CXM), describing it as a shift from fragmented point solutions to a unified orchestration layer aimed at connecting customer data, inventory, and fulfillment into a single real-time profile. Previously, on August 18, 2026, Merkle joined Adobe as strategic partners for the Vibe Marketing Tech Fest (VMF) Dubai 2026, an event taking place on September 9-10, 2026, at the Hilton Palm Jumeirah Dubai. Earlier in August, the company published insights on intent-driven adaptive experiences, moving beyond traditional journey mapping to meeting customers in real-time. On August 13, 2026, Merkle offered guidance on integrating AI into CRM programs, focusing on how companies are making concrete decisions about AI implementation. This followed Merkle's analysis on August 12, 2026, which suggested that CPQ (configure price quote) modernization projects should prioritize the overall revenue operation rather than solely focusing on tool replacement.

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Merkle offers 2 products in the ad tech and services industry. Merkle's product portfolio comprises of advertising, marketing, media agencies and data, targeting and identity.

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Aug

24th

2026

06:01

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Events and Conferences, Partnerships, New Offerings

From Chatbots to Concierge: Inside Retail’s Agentic CXM Shift

For Mankani, integrated CXM in this context is not a buzzword; it’s a necessity. “Integrated CXM is the shift from fragmented point solutions to a unified orchestration layer,” he explains. The goal is to connect customer data, inventory and fulfilment into a single real‑time profile so that every touchpoint, whether it’s a WhatsApp chat, an in‑app browse, or a returns request, reads from the same source of truth and responds in a way that feels coherent and context‑aware.

Aug

18th

2026

09:15

Events, Emerging Tech, Marketing and Promotional Activities, Events and Conferences, Partnerships

Adobe & Merkle Join VMF Dubai 2026 as Strategic Partners

What to Read Next Adobe & Merkle Join Vibe Marketing Tech Fest Dubai 2026 as Strategic Partners to Re-Imagine Retail Journeys Uniphore Introduces Marketing AI Similarweb Launches AI Ads Intelligence for ChatGPT and Google AI Omneky Launches Self-Service ChatGPT Advertising Vibe Marketing Tech Fest (VMF), powered by Martechvibe, has announced Adobe and Merkle as the Strategic Partners for its Dubai 2026 event, taking place on 9–10 September 2026, at the Hilton Palm Jumeirah, Dubai.

Aug

14th

2026

06:30

Artificial Intelligence

Intent-Driven Adaptive Experiences: Meeting Customers in Real Time

\r\n For years, “meeting customers where they are” meant mapping a journey and hoping they’d follow it. Companies plotted out stages, designed engagement for each one, and crossed their fingers that the content and messaging would feel relevant.

Aug

13th

2026

09:15

Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

Your CRM Program Got an AI Budget. Now What?

The budget is approved. The tools are multiplying. Everyone from the CMO to your newest vendor wants to know what you’re doing with AI. So…what are you doing with it? We spoke with CRM leaders who have moved past the hypotheticals and are making real decisions about where AI belongs, how teams should use it, and what success should look like.

Aug

12th

2026

19:16

Why Replacing Your CPQ Tool Is the Wrong Goal

\r\n Most CPQ (configure, price, quote) modernization projects start with the wrong question. The conversation focuses on the platform, vendor, or tool before anyone has asked what the revenue operation as a whole should actually look like.

Aug

12th

2026

13:56

Partnerships and Alliances, B2B Tag, Digital Transformation Initiatives, Partnerships

Merkle expands ASDA partnership for George digital growth

Merkle has expanded its partnership with ASDA to lead a new digital growth programme for George, extending an 18-year relationship between the companies. The programme will focus on George, ASDA's clothing and homeware brand, as the retailer aims to increase online sales and improve the customer experience.

Aug

12th

2026

06:30

Partnerships and Alliances, B2B Tag, Partnerships

Asda targets digital George growth

Asda has announced an extended partnership with Merkle as it looks to support the next phase of digital growth for its clothing brand George Merkle will lead a new strategic programme designed to accelerate online growth and enhance customer experience for ASDA’s George.

Retail Technology

Aug

11th

2026

07:22

Partnerships and Alliances, Partnerships

Merkle Expands Partnership with ASDA

Merkle has launched an expanded partnership with ASDA to support the next phase of ambitious digital growth for George, the retailer’s clothing and homeware brand. Building on an 18-year relationship, Merkle will lead a new strategic programme designed to accelerate online growth and enhance customer experience for ASDA’s George.

Little Black Book

Aug

11th

2026

06:30

Emerging Tech, Marketing and Promotional Activities, Partnerships, New Offerings

Salesforce’s Latest Addressable Advertising Launch Puts Data in the Hands of the Marketer

\r\n Every enterprise CMO’s paid media program carries a significant budget line for data onboarding agreements with partners like LiveRamp. Many sign those agreements without fully understanding how the infrastructure works, only that they can’t live without it.

Aug

3rd

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag

Your AI Is Only As Good As Your Accessibility

Over the past year, it feels like almost every experience conversation comes back to AI. Across verticals and industries, everyone is looking to jump on this exploding trend and incorporate AI into their brand. However, as brands race each other to implement agentic AI, inclusive design falls by the wayside and people are being left behind.\r\n This is not a new concept.

Jul

31st

2026

06:30

Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities, Digital Transformation Initiatives

The Three-Week Campaign Cycle Is About to Shrink

\r\n Your martech stack is more sophisticated than it has ever been. Your campaigns still take three weeks to launch. \r\n This is the story of modern marketing. Organizations bought the data platform, the CDP, the creative tools, and the orchestration layer.

Jul

27th

2026

06:30

B2B Tag, Marketing and Promotional Activities

Why Travel CRM Keeps Missing the Moment

Most brands believe they're doing personalisation well. Most of their customers disagree.\r\n That experience gap isn't usually caused by bad data, poor segmentation, or the wrong channels. In my experience working with travel brands, it almost always comes down to one thing: timing.

Merkle has customers like Telkomsel. Merkle has commercial and technical partners like Figma and MediaMath. Merkle has suppliers like Snowflake.

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Example Partners

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