Merkle, a privately held company founded in 1971 and headquartered in the United States, is a global data-driven customer experience management (CXM) company. With over 7,000 employees, Merkle specializes in delivering personalized customer experiences across platforms and devices. The company offers a wide range of digital solutions, including MarTech platforms, data identity tools, CRM and CMS software, and more. In 2016, Merkle was acquired by Dentsu, a Japanese advertising and public relations conglomerate.