Merkle, a privately owned company headquartered in the US, operates as a subsidiary of Dentsu. Founded in 1971, the company employs approximately 7,090 individuals. Its core offerings include business consulting and services. Merkle functions as a data-driven customer experience management (CXM) company, focusing on the delivery of personalized customer experiences across platforms and devices. The company provides a portfolio of digital solutions, including MarTech platforms, data identity tools, and CRM and CMS software.
On June 13, 2026, an evaluation of Merkle's LoyaltyPlus platform highlighted its comprehensive offering, pitched as a global loyalty platform supported by dentsu's media and customer experience capabilities with end-to-end services spanning strategy, creative analytics, and customer care. However, the assessment also noted feedback from references indicating a dated user interface, insufficient AI personalization, and a trailing pace of innovation compared to the market. Previously, on June 11, 2026, Merkle partnered with Specsavers to redesign its global data systems, successfully cutting its UK query volume by 90%. This collaboration aimed to resolve challenges including fragmented data models across regions, disparate analytics implementations, and difficulties in linking online activity to in-store behavior.
Merkle offers 2 products in the ad tech and services industry. Merkle's product portfolio comprises of data, targeting and identity and advertising, marketing, media agencies.
Subscribe for full access to Merkle's products in full detail
Subscribe for full access to Merkle's revenue in full detail
Subscribe for full access to Merkle's products in full detail 
