Activision Blizzard, publicly owned and headquartered in the US, was founded in 2008 and employs approximately 2,030 individuals. The company reported $7.9B in revenue as of 2024. It operates as a subsidiary of Microsoft and oversees subsidiaries including Blizzard Entertainment and Infinity Ward. The company specializes in consumer gaming, having been formed in July 2008 through the merger of Activision, Inc. and Vivendi Games. It has been a member of the S&P 500 Index since 2015.
The gaming industry is currently grappling with margin pressures driving layoffs, with management teams also considering the potential of AI to enhance game development efficiency, as discussed on August 26. This follows speculation on August 25 that a new *Crash Bandicoot* game, a beloved PlayStation mascot since 1996, could be revealed in 2026. Earlier, on August 18, Samsung Electronics partnered with Infinity Ward for the upcoming *Modern Warfare 4*. This partnership activity comes after a report on August 17 indicated that a Call of Duty studio began working on *Halo* following Microsoft's acquisition of Activision Blizzard, though this has not yet led to specific game developments. On the same day, Samsung Electronics showcased the latest *Call of Duty* installment in an environment optimized for its gaming monitors, aiming to solidify its market leadership.
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Activision Blizzard offers products in the media and telecoms services industry. Activision Blizzard's product portfolio comprises of consumer gaming.
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Activision Blizzard's revenues were $7.9B in 2024. All the revenue comes from video games.
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