Activision Blizzard, Inc. is an American publicly owned video game holding company headquartered in Santa Monica, California. Founded in July 2008 through the merger of Activision, Inc. and Vivendi Games, the company's primary business is consumer gaming. Activision Blizzard employs approximately 2030 people and includes Infinity Ward and Blizzard Entertainment as subsidiaries. It became a component of the S&P 500 Index in 2015 and is currently a subsidiary of Microsoft.
Coherent Market Insights released reports projecting significant growth in the streaming services market, from USD 108.73 billion in 2025 to USD 193.84 billion by 2032, with a compound annual growth rate (CAGR) of 8.6%, and in the global esports market, from US$ 3.49 billion in 2025 to US$ 13.42 billion by 2032, with a CAGR of 21%. Another Coherent Market Insights report, released March 18, 2025, further examined the esports market's growth prospects from 2025 to 2032. Former CEO Robert Kotick filed a defamation lawsuit against G/O Media, alleging false reporting of workplace misconduct during his tenure. Activision Blizzard faced scrutiny in 2021 following an investigation by the California Civil Rights Department into potential workplace sexual harassment and discrimination. Blizzard is exploring video game adaptations into other media formats.
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Activision Blizzard offers products in the media and telecoms services industry. Activision Blizzard's product portfolio comprises of consumer gaming.
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