Sony set a new Hollywood record on July 30, 2026, with a $309 million promotional campaign for the Marvel Studios co-production "Spider-Man: Brand New Day," ahead of its projected $470 million opening weekend. This film concludes Disney's "Blockbuster Summer," with its theatrical release scheduled for July 31 and Spider-Man Day on August 1. Earlier on July 29, speculation mounted that "Spider-Man: Brand New Day" could pave the way for Miles Morales's live-action MCU entry, with reports suggesting Jean Grey or other mutants might be central to the plot, in addition to confirmed appearances by Hulk, Punisher, Tombstone, and Scorpion. On the same day, analysts predicted the film could deliver one of Marvel's biggest opening weekends, underscoring the ongoing appeal of the web-slinger. Additionally, BMW revealed its new all-electric iX3 plays a key role in the latest installment of the superhero franchise starring Tom Holland.
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