mFilterIt

https://www.mfilterit.com/
https://www.linkedin.com/company/mfilterit/

mFilterIt, a privately owned company headquartered in India, was founded in 2015 and operates with approximately 260 employees. The company reported $55.0M in revenue as of 2024. Specializing in ad measurement and verification, mFilterIt provides Ad Traffic Validation (ATV), Brand Hygiene Protection, Ecommerce Intelligence, and Account Takeover Protection.

2024 Revenue

Founded

2015

Headcount

252

Headquarters

India

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

N/A

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mFilterIt offers 2 products in the ad tech and services industry. mFilterIt's product portfolio comprises of ad measurement and verification.

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mFilterIt's revenues were less than $100M in 2024. Caretta Research has split mFilterIt's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to mFilterIt's revenue breakdown subscribe to Caretta Portal.

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Apr

15th

2026

07:46

Emerging Tech, B2B Tag

Mystery of Missing LPG Cylinders: Over 5,000 Fake Accounts Used in 10 Days For Booking

As the Iran War led to global energy crisis, India has witnessed a consumer centric issue around essential services with the shortage of LPG Cylinders. Amid such situation, people seek immediacy, convenience, and assurance. Unfortunately, this urgency is exactly what fraudsters capitalize on.

Times Now

Apr

14th

2026

07:08

Emerging Tech, B2B Tag

Financial Fraud: 5000+ LPG Booking Scams Detected

Consumer behaviour shifts rapidly during times of uncertainty. People seek immediacy, convenience, and assurance, especially when it comes to essential services. Unfortunately, this urgency is exactly what fraudsters capitalize on. Our fraud detection experts identify various types of scams day in and day out.

mFilterIt

Apr

9th

2026

08:29

Emerging Tech, B2B Tag

How Fraudsters Bypass MMP Detection

Mobile Measurement Partners (MMPs) have long been the industry’s first line of defence against mobile ad fraud. Through SDK integrations and last-click attribution, they have helped brands track installs and flag suspicious activity based on known patterns such as: unusual install spikes abnormal click-to-install times repetitive device IDs While this works well for obvious fraud, the challenge today is far more sophisticated.

mFilterIt

Apr

8th

2026

07:52

Emerging Tech

FTC Compliance Risks in Affiliate Marketing: Violations, Impact & Solutions

The Federal Trade Commission (FTC) is one of the most important regulatory bodies in the U.S., playing a critical role in protecting consumers and preserving trust in the marketplace. For brands, it sets the standards for fair advertising, transparent communication, and ethical business practices, helping prevent deceptive marketing and unfair trade conduct.

mFilterIt

Apr

6th

2026

07:57

Emerging Tech

Brand Safety in India: Are Your Ads Running Safely?

When a media team says, ‘we’re running a pan-India video campaign,’ they’re treating India as a single content environment. But it isn’t. India is a diverse market. Millions of content pieces go live on various video platforms every day.

mFilterIt

Apr

1st

2026

05:53

Emerging Tech

Brand Safety and Brand Suitability: Ensure Your Ads Appear in Right Context

Yes, you read it right. Your ads often get placed next to kids’ content. And the concerning part? Your brand safety filters don’t identify these placements as unsafe, because technically they aren’t. What they are, however, are brand-unsuitable placements.

mFilterIt

Mar

30th

2026

06:37

Emerging Tech, B2B Tag

Cookie Hijacking in Affiliate Marketing: What Brands Need to Know

The U.S. affiliate marketing industry is entering a new phase of scale. It is crossing the $10 billion mark for the first time, up from $9.1 billion in 2023, and projected to reach $14.8 billion by 2028.

mFilterIt

Mar

20th

2026

11:24

How Pricing Intelligence Helped an OTA Detect Competitor Pricing Gaps

Pricing in the travel industry moves faster than most teams can keep up with. A difference of even ₹200 on a flight ticket is enough to lose a booking and send a potential customer straight to a competitor.

mFilterIt

Mar

18th

2026

07:49

Emerging Tech

OTT Ad Fraud, Frequency Capping, Brand Safety: A Case Study

OTT advertising seems to be a safe bet right now. Brands are moving serious budgets here to reach a wider segment of audience at once. In 2025, 28% of total digital ad spend in India was heavily driven towards OTT platforms and video content.

mFilterIt

Mar

13th

2026

18:30

Big Data/Analytics

Seasonal ad surge raises questions around digital performance metrics

Valentine’s Day had become one of the most active marketing windows in the consumer calendar. In the weeks leading up to 14 February, brands across categories, from dating apps and jewellery labels to beauty companies, gifting platforms and quick commerce players, saw a significant rise in digital advertising activity.

Exchange4media

Mar

12th

2026

08:40

Big Data/Analytics, B2B Tag

Are Your Affiliate Programs Driving Growth or Draining Your Budget?

Affiliate programs are a powerful revenue driver and bring undeniable scale and performance to the table. It’s no surprise that brands continue to increase their investment in the channel. Global affiliate marketing spend is expected to reach $17B in 2025 (up from $15.7B in 2024) and is projected to surge to $38.35B by 2030.

mFilterIt

Mar

10th

2026

06:19

B2B Tag

What is a unified ad manager? A guide for agencies

Agencies lose approximately 10-12 hours per week on manual campaign adjustments and another 8-15 hours on consolidating cross-platform data alone. (Source: AdsMCP) Now multiply that across multiple clients running campaigns on marketplaces like Amazon, Flipkart, Myntra, Blinkit, and Zepto.

mFilterIt

mFilterIt's customers primarily consist of conferencing, ecommerce and customer journey technology and insurance companies. Examples of mFilterIt's customers include Newstor and HDFC ERGO General Insurance.