mFilterIt

https://www.mfilterit.com/
https://www.linkedin.com/company/mfilterit/

mFilterIt, a privately owned company headquartered in India, was founded in 2015 and employs approximately 260 individuals. It reported $55.0M in revenue as of 2024. The company specializes in ad measurement and verification, providing services such as Ad Traffic Validation (ATV), Brand Hygiene Protection, Ecommerce Intelligence, and Account Takeover Protection.

2024 Revenue

Founded

2015

Headcount

252

Headquarters

India

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

On August 7, 2026, mFilterIt highlighted how AI ad fraud protection functions across the entire marketing funnel, emphasizing that ad fraud is a complex, full-funnel issue that compounds from impression to sale if undetected. Previously, on July 29, 2026, the company addressed common questions about ad fraud, noting it has evolved into a sophisticated, subtle threat, becoming harder to distinguish from genuine user behavior due to AI and automation. Earlier on July 20, 2026, mFilterIt explored AI's practical applications for Indian enterprises, observing that the conversation has shifted from "what can AI do" to "what is it actually doing" across sectors like critical infrastructure, enterprise data, and digital trust. On the same day, the company detailed mobile ad fraud, explaining how fake installs can deplete app campaign budgets despite healthy install numbers, leading to hollow retention and flat in-app engagement. This followed mFilterIt's insights on July 17, 2026, regarding AI's transformation from a productivity tool into the intelligence layer for modern enterprises, where it is increasingly seen as a strategic capability for faster decisions, stronger resilience, and smarter operations across industries.

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mFilterIt offers 2 products in the ad tech and services industry. mFilterIt's product portfolio comprises of ad measurement and verification.

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mFilterIt's revenues were less than $100M in 2024. Caretta Research has split mFilterIt's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to mFilterIt's revenue breakdown subscribe to Caretta Portal.

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Aug

13th

2026

02:57

Marketing and Promotional Activities

CPMs Spike Up To 40%: Inside India's Rs 51,000 Crore Festive Ad Land Grab

Every festive season, Indian advertising rediscovers an old truth dressed in new data. Attention does not expand simply because budgets do. For two or three months a year, brands compress the bulk of their annual marketing spend into a narrow window, betting that the consumer who buys a car, a phone or a sari in October will remember who reached them first.

Storyboard18

Aug

12th

2026

21:45

Emerging Tech, New Offerings, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, New Offerings

What Is A Unified Ad Manager? How Agentic AI Is Transforming Campaign Management Across Platforms

( MENAFN - Mid-East Info) Isn't it frustrating every time you open your laptop and see multiple tabs open to manage a single ad campaign? That's the problem marketers and advertisers face. The martech landscape has swelled past 15,000 tools, growing roughly 9% year over year, yet marketers are only using about 49% of what's already in their stack, according to Gartner's 2025 Marketing Technology Survey.

MENAFN

Aug

7th

2026

04:23

Emerging Tech, B2B Tag, Business Fraud

From Impression to Purchase: How AI Ad Fraud Protection Works at Every Funnel Stage

Ad fraud is no longer a checkbox problem you solve once and forget. It’s a full-funnel problem. It enters your campaigns at the impression stage and quietly compounds all the way through to the sale if not detected on time.

Mid East Information

Jul

29th

2026

00:32

B2B Tag, Business Fraud, Marketing and Promotional Activities

What is Ad Fraud? Answering The Most Asked Questions About Ad Fraud

Ad fraud is an evolving threat and no longer linear. It is becoming more advanced everyday with AI and automation also contributing towards speed and scale. What once looked like normal bot activity has now become far more sophisticated, subtle, and harder to distinguish from genuine user behavior.

Mid East Information

Jul

24th

2026

03:44

Protect Media, Brands and Financial Ecosystems

A preview of this article is not available. Please click on the headline to read the complete article

mFilterIt

Jul

21st

2026

19:31

Protect Media, Brands and Financial Ecosystems

A preview of this article is not available. Please click on the headline to read the complete article

mFilterIt

Jul

20th

2026

10:10

Artificial Intelligence, B2B Tag

Beyond the Hype: Where AI Is Actually Delivering for Indian Enterprises

The conversation around artificial intelligence in India has moved past wide-eyed wonder. Talk to enterprise leaders today and the questions have changed. Not “what can AI do” but “what is it actually doing,” and just as importantly, “what’s still missing before it can be trusted with more.” A look at how three sectors are putting AI to work, in critical infrastructure, enterprise data, and digital trust, shows a technology that’s maturing fast, but unevenly.

IT Voice India

Jul

20th

2026

06:30

Emerging Tech, B2B Tag

What Is Mobile Ad Fraud? How Fake Installs Are Draining Your App Campaign Budget

MENAFN - Mid-East Info) Your mobile app campaign numbers look healthy. Installs are growing. CPIs are competitive. But retention is hollow, in-app engagement is flat, and your product team is asking questions you cannot answer. The disconnect isn't creative fatigue or poor targeting.

MENAFN

Jul

20th

2026

03:02

Protect Media, Brands and Financial Ecosystems

A preview of this article is not available. Please click on the headline to read the complete article

mFilterIt

Jul

17th

2026

10:29

Operational Challenges, Artificial Intelligence, B2B Tag, Operational Challenges

From Automation to Intelligence: Why AI Is Becoming the Operating Layer of Modern Enterprises

Artificial intelligence is rapidly evolving from a productivity tool into the intelligence layer powering modern enterprises. Across industries ranging from cloud and data management to digital trust and critical infrastructure, business leaders are increasingly viewing AI not merely as a technology investment, but as a strategic capability that enables faster decisions, stronger resilience, and smarter operations.

NewsPatrolling

Jul

14th

2026

14:04

New Offerings, Emerging Tech, Marketing and Promotional Activities, New Offerings

mFilterIt launches Agentic AI platform mPulse

mFilterIt, a tech-driven company creating a digital ecosystem, announces mPulse, its vision for the digital advertising landscape. mPulse is an Agentic AI Media Campaign Operating System that plans, orchestrates, executes, optimizes, and governs campaigns from a single platform.

MediaBrief

Jul

14th

2026

10:49

New Offerings, Artificial Intelligence, Marketing and Promotional Activities, New Offerings

mFilterIt launches AI platform to automate digital media campaign management

mFilterIt has launched mPulse, an AI-powered media campaign operating system designed to manage digital advertising campaigns across multiple platforms from a single interface. The platform uses agentic AI to automate and manage different stages of campaign execution, including planning, approvals, campaign setup, optimisation, reporting and campaign launch across platforms such as Google, Meta, DV360 and OTT services.

Social Samosa

mFilterIt's customers primarily consist of ecommerce and customer journey technology and insurance companies. Examples of mFilterIt's customers include Newstor and HDFC ERGO General Insurance.