mFilterIt, a privately owned company headquartered in India, was founded in 2015 and employs approximately 260 individuals. It reported $55.0M in revenue as of 2024. The company specializes in ad measurement and verification, providing services such as Ad Traffic Validation (ATV), Brand Hygiene Protection, Ecommerce Intelligence, and Account Takeover Protection.
On August 26, 2026, ad-fraud and brand safety intelligence company mFilterIt partnered with AdTech firm VDO.AI to launch "The Omnichannel Advertising Playbook." The report, based on insights from over 1,000 campaigns across India's digital ecosystem, examines how brands can navigate fragmented consumer journeys, connect channels more effectively, and enhance trust and efficiency in their media investments. The playbook highlights that omnichannel campaigns drive 34% higher brand recall, 28% higher conversions, and 19% greater media efficiency.
mFilterIt offers 2 products in the ad tech and services industry. mFilterIt's product portfolio comprises of ad measurement and verification.
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mFilterIt's revenues were less than $100M in 2024. Caretta Research has split mFilterIt's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to mFilterIt's revenue breakdown subscribe to Caretta Portal.
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mFilterIt's customers primarily consist of insurance and ecommerce and customer journey technology companies. Examples of mFilterIt's customers include HDFC ERGO General Insurance and Newstor.
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