mFilterIt, a privately owned company headquartered in India, was founded in 2015 and employs approximately 260 individuals. It reported $55.0M in revenue as of 2024. The company specializes in ad measurement and verification, providing services such as Ad Traffic Validation (ATV), Brand Hygiene Protection, Ecommerce Intelligence, and Account Takeover Protection.
On July 10, 2026, fraud-detection firm mFilterIt released a cyber intelligence report stating that 524,121 suspected mule accounts and digital identities were flagged across India in March 2026. The findings indicated large-scale coordinated fraud networks rather than isolated scams, as India's digital payments ecosystem prepares for a near-threefold expansion over the rest of the decade. This report followed mFilterIt's earlier announcements on July 8, 2026, which revealed that over 5.24 lakh mule instances are fueling organized fraud in a single month. The firm highlighted that India's digital payments revolution has a hidden underbelly, where a vast coordinated laundering machine of mule accounts, VPAs, and merchant IDs moves fraud proceeds at scale, growing faster than defenses can keep up. This occurs even as digital transactions are projected to scale from 300 trillion per annum in FY25 to 907 trillion by FY30, with UPI transactions specifically set to increase from 189 trillion to 485 trillion over the same period.
mFilterIt offers 2 products in the ad tech and services industry. mFilterIt's product portfolio comprises of ad measurement and verification.
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mFilterIt's revenues were less than $100M in 2024. Caretta Research has split mFilterIt's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to mFilterIt's revenue breakdown subscribe to Caretta Portal.
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mFilterIt's customers primarily consist of conferencing, ecommerce and customer journey technology and insurance companies. Examples of mFilterIt's customers include HDFC ERGO General Insurance and Newstor.
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