Outbrain, a publicly owned company founded in 2006 and headquartered in the US, is an ad technology firm specializing in content discovery and personalized recommendations. Employing approximately 1120 people, Outbrain utilizes artificial intelligence and machine learning to deliver advertising and content recommendations across over 7,000 online properties worldwide. Its primary offerings involve real-time bidding (RTB) and programmatic advertising solutions. In 2024, the company's revenue was less than $1 billion.
Market analysis valued the global PPC Bid Management Tools Market at USD 1.1 Billion in 2024, projecting growth to USD 2.5 Billion by 2033, with a compound annual growth rate of 10.1% from 2026 to 2033. The emergence of RSOC (Related Search for Content) has significantly altered search arbitrage, shifting the industry towards more sophisticated traffic monetization and user engagement practices. Recent market volatility caused some multistrategy hedge funds to sell risky corporate bonds, creating a buying opportunity for firms like Pacific Investment Management Co., AllianceBernstein Holding LP, and TCW Group Inc. Bond prices for several companies, including Outbrain, rebounded after initial declines. Outbrain's head of enterprise commented on the potential impact of artificial intelligence on marketing jobs, predicting significant job losses in the sector. Outbrain was also included in a list of top five adtech tools.
Outbrain offers 2 products in the ad tech industry. Outbrain's product portfolio comprises of RTB and programmatic.
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Outbrain's revenues were $889.9M in 2024. Caretta Research has split Outbrain's revenue into 2 different product categories, the largest of which is demand side platform (DSP), which represents 70% of Outbrain's revenue.
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Outbrain's customers primarily consist of telecoms and ad measurement and verification companies. Examples of Outbrain's customers include Reach, Vodafone and Three UK. Outbrain has commercial and technical partners like DoubleVerify and Adelaide. Outbrain has suppliers like Magnite.
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