Outbrain, a publicly owned ad technology company founded in 2006, provides content discovery and personalized recommendation solutions. Employing approximately 1120 people, the company, headquartered in the US with additional offices internationally, uses AI and machine learning to deliver advertising and content recommendations across over 7,000 online platforms. Outbrain's primary offerings are real-time bidding (RTB) and programmatic advertising solutions. In 2024, the company's revenue was less than $1 billion. Outbrain is a subsidiary of Teads and operates Outbrain DSP as a subsidiary.
Outbrain renewed its lease for 23,000 square feet of office space at 111 West 19th Street in Manhattan for ten years. Outbrain Direct Response launched a new podcast, "Performance Marketing Minds," focused on performance marketing. The Asia-Pacific region presents opportunities and complexities for advertisers. On February 3, 2025, Outbrain Inc. acquired TEADS for approximately $900 million, forming Teads Holding Co., which now operates under the Teads brand. A risk disclosure statement notes that trading financial instruments and cryptocurrencies involves high risks.
Outbrain offers 3 products in the ad tech and media and telecoms services industries. Outbrain's product portfolio comprises of RTB and programmatic and search, social, and retail media.
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Outbrain's revenues were $889.9M in 2024. Caretta Research has split Outbrain's revenue into 3 different product categories, the largest of which is traffic acquisition (TAC), which represents 75% of Outbrain's revenue.
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Outbrain's customers primarily consist of telecoms, ad measurement and verification and telecoms services companies. Examples of Outbrain's customers include Reach, Three UK and Vodafone. Outbrain has commercial and technical partners like DoubleVerify and Adelaide. Outbrain has suppliers like Magnite.
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