BidSwitch, a privately held company founded in 2013 and headquartered in the United States, is a subsidiary of Iponweb. The company specializes in providing middleware solutions for the programmatic advertising technology ecosystem. With a team of approximately 10 employees, BidSwitch offers real-time bidding (RTB) and programmatic advertising solutions to various players in the advertising industry.
BidSwitch, an advertising technology company, hosted a webinar series called "BidSwitch Explained" to provide insights into programmatic advertising and its various transaction methods. The series covered topics such as traffic optimization techniques for SSP and DSP partners, the triumphant return of MediaMath and the role of Infillion's data pedigree, and the exploration of essential tips and tricks to maximize trading potential. Additionally, the company discussed the limited adoption of OpenRTB 3.0, an initiative aimed at improving trust and transparency in the programmatic advertising landscape.
BidSwitch offers 2 products in the ad tech industry. BidSwitch's product portfolio comprises of RTB and programmatic and ad measurement and verification.
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