BidSwitch, a privately owned company headquartered in the United States, is a subsidiary of Criteo. Founded in 2013 and operating with approximately 10 employees, the company specializes in ad measurement and verification, providing middleware solutions for the programmatic ad tech ecosystem.
On June 19, 2026, investors in a communications software provider denied claims brought by BidSwitch, stating they did not fraudulently inflate the company's financial position to persuade the internet advertising broker to acquire it. The denial responds to BidSwitch's £7.5 million ($9.9 million) claim. This development follows BidSwitch's lawsuit filed on April 22, 2026, which accused the former owners of the acquired company of fraudulently inflating its financial state, leading to millions of pounds in losses for BidSwitch after the acquisition, valued at £7.5 million ($10 million).
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