BidSwitch, a privately owned company headquartered in the United States, is a subsidiary of Criteo. Founded in 2013 and operating with approximately 10 employees, the company specializes in ad measurement and verification, providing middleware solutions for the programmatic ad tech ecosystem.
On September 29, 2026, BidSwitch featured Amanda Shelton, VP of Product at Simpli.fi, in its "Demand-Side Spotlight" series, examining the evolving role of location in advertising for transforming consumer intent into store visits and sales. Earlier in September, on the 16th, BidSwitch published a Q4 checklist for advertising buyers and sellers to address the challenges presented by the surge in media trading traffic during the holiday shopping season. Previously, on September 9, BidSwitch opened an opt-in layer of bidstream analysis from Adalytics Research to its connected supply-side platforms at no cost; Adalytics Research gained prominence for its 2025 bot-detection findings that preceded a securities class action against DoubleVerify. This followed BidSwitch's July 16 analysis of the implications of Google's plan to deprecate third-party cookies, exploring emerging solutions and the current state of the digital advertising landscape. In June, on the 19th, BidSwitch published a guide on programmatic curation, aiming to clarify definitions and practices within the industry.
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