BidSwitch

BidSwitch

http://www.bidswitch.com
https://www.linkedin.com/company/bidswitch/

BidSwitch is a privately owned company headquartered in the US and is a subsidiary of Criteo. Founded in 2013, the company operates with approximately 10 employees. It specializes in IT services and IT consulting, functioning as a provider of middleware solutions for the programmatic ad tech ecosystem.

Revenue

Founded

2013

Headcount

4

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

On December 16, 2025, BidSwitch conducted a webinar in its "BidSwitch Explained" series, focusing on mapping the CTV content genre to enhance connected TV trading via its platform. This followed the company's introduction on November 23, 2025, of its Dynamic Content Ledger, a solution designed to address publishers' concerns about AI crawlers accessing content without compensation by enabling programmatic bidding for page-level access.

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BidSwitch offers products in the ad tech and services industry. BidSwitch's product portfolio comprises of ad measurement and verification.

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Feb

5th

2026

10:31

Emerging Tech, ESG, B2B Tag

Bidstream bloat: The what, why, and the way out

Bidstream bloat is a widely acknowledged challenge in programmatic advertising, and one that is moving up the priority list as the industry increasingly looks to reduce unnecessary complexity and cost in the ecosystem, as well as address pressing sustainability issues.

Jan

9th

2026

11:40

CTV standards: SSPs can’t afford to ignore app-ads.txt and OpenRTB 2.6

CTV advertising is, without doubt, having a moment, its data-driven capabilities expanding the ‘one-to-many’ broadcast option offered by traditional TV so that targeted content can be delivered to multiple audiences. At the same time, a combination of regulatory, technical and industry factors mean CTV lacks the same safeguards as web and mobile, and buyers are understandably cautious.

Dec

16th

2025

08:54

WEBINAR: Mapping the CTV Content Landscape

In this edition of our BidSwitch Explained webinar series, we cover CTV content genre to help you enhance your connected TV trading via BidSwitch.

Nov

23rd

2025

18:41

New Offerings, Emerging Tech

Iterable Adds MCP Server to Customer Engagement Platform

In the good old pre-AI days, publishers didn’t mind crawlers taking their content because they got traffic in return. AI search generates very little publishers traffic, so publishers don’t want AI crawlers taking their content without compensation. BidSwitch is tackling the issue with the Dynamic Content Ledger, which allows AI crawlers to programmatically bid for page-level access.

Nov

21st

2025

05:03

From Creators To Haters; BidSwitch Says ‘No More Free Scrapes’

InstaGrand Wizards? Looks like X isn’t the only social media platform with a Hitler problem. Instagram is also becoming a home for AI- and user-generated content that features hate speech, antisemitic rhetoric and Holocaust denialism, reports Fortune.

Nov

20th

2025

00:01

Artificial Intelligence

Announcing the Dynamic Content Ledger: A New Economic Model for the Open Web

Artificial intelligence is transforming how the web is consumed. For over two decades, publishers optimized towards human consumption - the holy metrics being views, clicks, and impressions. Now, an increasing share of their content is being consumed by machines, or AI crawlers, that read, index, and train on the content of the open web.

Oct

8th

2025

14:47

WEBINAR: Introducing Deal RFP

With our BidSwitch Explained webinar series, you'll discover essential tips, tricks, and ad tech fundamentals to help you maximize your trading potential. In this webinar, we are presenting the latest feature of the BidSwitch Deals Center Suite, Deal RFP.

Aug

6th

2025

10:54

CT_Monitor Company

What’s new with DOOH? A view of Digital Out-Of-Home in 2025

Huge promotional posters installed in prominent places have been a long-standing staple of the advertising world thanks to their attention-grabbing scale and reach. In recent years this enduring format has been given a digital makeover, with Digital out-of-home (DOOH) combining the best of online and offline.

Jul

31st

2025

10:41

BidSwitch Success Stories: NextRoll

Welcome to BidSwitch Success Stories, our new series that unpacks how savvy partners stretch programmatic reach and revenue. We’re kicking things off with NextRoll’s quest to tap crypto audiences across EMEA and APAC—using Exploration QPS to surface niche supply without a single extra line of code.

Jul

17th

2025

09:23

CT_Monitor Company

Supply-Side Spotlight: DXKulture

In this edition of Supply-Side Spotlight, we’re joined by Sandy Rubinstein, CEO of DXKulture, a new diverse and women-owned Supply Partner on BidSwitch. We’ll explore DXKulture’s innovative approach to DEI audiences, the evolution of programmatic purpose-driven buying, and what’s next for the future of inclusive advertising.

Jun

11th

2025

06:24

Views from the Middle: The Rise of the (Programmatic) Machines

Authored by Ilya Provornov, Account Strategy Director, BidSwitch Online advertising has undergone significant transformations over the years. One of the most notable shifts was the transition from buying impressions on a guaranteed basis to the era dominated by high-frequency, machine-driven transactions.

Apr

11th

2025

05:41

The ID Provenance Protocol: Essential Transparency Standards for ID Bridging

In September last year, the IAB Tech Lab released its ID Provenance Protocol to bring greater transparency to ID bridging as digital advertising moves beyond third-party cookies. Here, we look at what’s driving new identifiers, how ID bridging works, and what the protocol brings to the table.

BidSwitch has partners like Criteo.

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