BidSwitch

BidSwitch

http://www.bidswitch.com
https://www.linkedin.com/company/bidswitch/

BidSwitch is a privately owned company headquartered in the US and is a subsidiary of Criteo. Founded in 2013, the company operates with approximately 10 employees. It specializes in IT services and IT consulting, functioning as a provider of middleware solutions for the programmatic ad tech ecosystem.

Revenue

Founded

2013

Headcount

4

Headquarters

United States

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

On June 19, 2026, investors in a communications software provider denied a £7.5 million ($9.9 million) claim from BidSwitch, refuting allegations that they fraudulently inflated the company's financial position to persuade the internet advertising broker to acquire it. This follows BidSwitch's lawsuit, filed on April 22, 2026, in which the Criteo unit accused the former owners of the acquired software company of fraudulently inflating its financial position, resulting in millions of pounds in losses.

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BidSwitch offers products in the ad tech and services industry. BidSwitch's product portfolio comprises of ad measurement and verification.

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BidSwitch's revenues were less than $10M in 2024. All the revenue comes from fraud detection and prevention.

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Jul

16th

2026

08:33

Emerging Tech, B2B Tag, Marketing and Promotional Activities

The cookiepocalyse that wasn’t

When Google announced it would deprecate third-party cookies, the digital advertising world was thrown into disarray - and it’s been a wild ride since then. But what has really happened, what workable solutions have emerged, and where are we now? Taking our usual approach to big industry issues, we unpack the details, look at the options available to all parties, and make some practical suggestions on the path ahead.

Jun

19th

2026

10:02

Curation counts: A guide for programmatic players

Few in the programmatic industry can have failed to notice that there’s a new(ish) buzz word in town – curation. But for all the discussion, as with many things in fast-paced industries such as this one, there is still something of a knowledge gap around the term, with definitions and practices that vary and shift often causing confusion.

Jun

19th

2026

01:00

Software Co. Sellers Deny Inflating Finances In Criteo Deal

By Sophia Dourou ( June 19, 2026, 5:51 PM BST) -- Investors in a communications software provider have hit back against a £7.5 million ($9.9 million) claim brought by BidSwitch, denying that they fraudulently inflated the financial position of the company in an attempt to persuade the internet advertising broker to buy it....

May

29th

2026

09:19

Artificial Intelligence

Most publishers (still) aren’t blocking AI crawlers

If open web publishers want a market for crawl access, the first thing they need is control. AI crawlers are already extracting, summarizing, and consuming publisher content inside AI interfaces, and – from what we’re seeing at BidSwitch – they rarely send traffic back in return.

Apr

22nd

2026

18:30

Regulatory and Legal, B2B Tag

Criteo Unit Seeks £7.5M From Ex-Owners Over Alleged Fraud

By Sophia Dourou ( April 23, 2026, 5:36 PM BST) -- Internet ad broker BidSwitch has sued investors in a communications software provider that it acquired for £7.5 million ($10 million), accusing them of fraudulently inflating the financial position of the company which led to millions of pounds in losses....

Apr

8th

2026

04:24

Emerging Tech, B2B Tag

Hopping mad: Too many supply chain hops spell trouble for programmatic performance

In an ideal world, every bid impression would travel the most direct route between publisher and advertiser. However, the crowded space and resulting supply chain complexity means this is often not the reality. Multiple intermediaries lead to an excess of supply chain hops, with each having a negative impact on the efficiency and transparency of media trading – while not necessarily adding value.

Feb

5th

2026

10:31

Emerging Tech, ESG, B2B Tag

Bidstream bloat: The what, why, and the way out

Bidstream bloat is a widely acknowledged challenge in programmatic advertising, and one that is moving up the priority list as the industry increasingly looks to reduce unnecessary complexity and cost in the ecosystem, as well as address pressing sustainability issues.

Jan

9th

2026

11:40

CTV standards: SSPs can’t afford to ignore app-ads.txt and OpenRTB 2.6

CTV advertising is, without doubt, having a moment, its data-driven capabilities expanding the ‘one-to-many’ broadcast option offered by traditional TV so that targeted content can be delivered to multiple audiences. At the same time, a combination of regulatory, technical and industry factors mean CTV lacks the same safeguards as web and mobile, and buyers are understandably cautious.

Dec

16th

2025

08:54

WEBINAR: Mapping the CTV Content Landscape

In this edition of our BidSwitch Explained webinar series, we cover CTV content genre to help you enhance your connected TV trading via BidSwitch.

Nov

23rd

2025

18:41

New Offerings, Emerging Tech

Iterable Adds MCP Server to Customer Engagement Platform

In the good old pre-AI days, publishers didn’t mind crawlers taking their content because they got traffic in return. AI search generates very little publishers traffic, so publishers don’t want AI crawlers taking their content without compensation. BidSwitch is tackling the issue with the Dynamic Content Ledger, which allows AI crawlers to programmatically bid for page-level access.

Nov

21st

2025

05:03

From Creators To Haters; BidSwitch Says ‘No More Free Scrapes’

InstaGrand Wizards? Looks like X isn’t the only social media platform with a Hitler problem. Instagram is also becoming a home for AI- and user-generated content that features hate speech, antisemitic rhetoric and Holocaust denialism, reports Fortune.

Nov

20th

2025

00:01

Artificial Intelligence

Announcing the Dynamic Content Ledger: A New Economic Model for the Open Web

Artificial intelligence is transforming how the web is consumed. For over two decades, publishers optimized towards human consumption - the holy metrics being views, clicks, and impressions. Now, an increasing share of their content is being consumed by machines, or AI crawlers, that read, index, and train on the content of the open web.

BidSwitch has partners like Criteo.

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