BidSwitch, a privately-owned US-based company founded in 2013, provides ad measurement and verification services. A subsidiary of Iponweb (and ultimately owned by Criteo), it operates globally within the programmatic advertising technology sector, offering middleware solutions. As of 2023, the company employed approximately 10 people and generated less than $1 million in revenue.
BidSwitch launched a new series, Success Stories, featuring NextRoll's use of Exploration QPS to reach crypto audiences in EMEA and APAC. A Supply-Side Spotlight featured Sandy Rubinstein, CEO of DXKulture, a new supply partner, discussing their approach to DEI audiences and purpose-driven buying. Ilya Provornov, Account Strategy Director at BidSwitch, authored a piece on the shift in online advertising from guaranteed impressions to high-frequency, machine-driven transactions. In September 2022, BidSwitch noted the IAB Tech Lab's release of its ID Provenance Protocol aimed at increasing transparency in ID bridging following the decline of third-party cookies. The company also highlighted the enduring relevance of out-of-home advertising, now enhanced by digital capabilities.
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