Pedestrian Group, a privately owned company headquartered in Australia, operates as a tier 1 media tech buyer. Founded in 2005, the company employs approximately 100 individuals and specializes in media and TV services. Functioning as a youth digital news and entertainment company, it manages its flagship Pedestrian brand alongside other Australian brands, including Vice Media (Australia), Business Insider Australia, Gizmodo AU, Refinery29, Lifehacker Australia, Kotaku Australia, Pedestrian JOBS, and Openair Cinemas.
Vinyl Group declined on June 16, 2026, to confirm reports of job cuts at Pedestrian Group, less than a week after acquiring the youth publisher from Nine Entertainment. This follows reports that staff received emails on June 15 instructing them to work from home while a "process is completed" affecting "some roles" as Vinyl Group prepared to axe an undetermined number of roles. Vinyl Group had previously announced on June 8 its intent to acquire 100% of Pedestrian Group from Nine for "nominal consideration," expecting a pro forma EBITDA boost of $600,000 to $800,000 in FY27 following the "implementation of a restructure plan." The acquisition from Nine Digital, also for nominal consideration, was scheduled to complete on June 15, 2026.
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Pedestrian Group offers products in the media and telecoms services industry. Pedestrian Group's product portfolio comprises of media and TV services.
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