Pedestrian Group, a privately owned Australian company founded in 2005, operates a portfolio of digital news and entertainment properties. Employing approximately 100 people, the company generated around $50 million in revenue in 2023. Its holdings include the Pedestrian brand, along with Australian licenses for Vice Media, Business Insider, Gizmodo, Refinery29, Lifehacker, Kotaku, and related ventures such as Pedestrian JOBS and Openair Cinemas. The company's primary business model centers around streaming services.
On July 1, 2025, the Maglite brand partnered with the Pedestrian Safety Institute to promote traffic and pedestrian safety. A report from the Governors Highway Safety Association indicated that pedestrian deaths continued to increase in 2024, on track to set a new record. On August 19, 2025, Warnock Mackinlay Law announced an expanded focus on Uber, Lyft, and pedestrian-related accidents in Glendale, Yuma, and Mesa, Arizona, citing a rise in serious injury cases involving rideshare drivers, food delivery operators, and motorists.
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Pedestrian Group offers products in the media and telecoms services industry. Pedestrian Group's product portfolio comprises of media and TV services.
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Pedestrian Group's revenues were less than $100M in 2023. All the revenue comes from video streaming.
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