Pedestrian Group is a Privately Owned company headquartered in Australia. Founded in 2005, it employs approximately 100 individuals and reported $45.4M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company operates as a youth digital news and entertainment entity, providing media and TV services. It manages a portfolio of brands, including the Pedestrian brand, Vice Media (Australia), Business Insider Australia, Gizmodo AU, Refinery29, Lifehacker Australia, Kotaku Australia, Pedestrian JOBS, and Openair Cinemas.