America's Cup

America's Cup

https://www.americascup.com/

America's Cup, privately owned and headquartered in New Zealand, was founded in 1851 and operates with approximately 50 employees, reporting $8.0M in revenue as of 2023. The company operates a sailing competition, managed as a co-venture between the Challenger of Record, based in Italy, and the previous winning team, which in 2021 was America Cup Events Limited in New Zealand.

Revenue

Founded

1851

Headcount

50

Headquarters

New Zealand

Primary Segment

Sports tickets, merchandise and sponsorship

Ownership

Privately Owned

News Summary:

On April 24, 2026, details emerged regarding an upcoming regatta in Sardinia, featuring eight boats from five America’s Cup teams competing in fully equalized AC40 monohull yachts capable of speeds exceeding 45 knots, with fan activities planned along the Bay of Angels and Lazaretto shoreside. This followed a racing format Q&A released on April 21, 2026, which provided event specifics for the Sardinia regatta, highlighting the Bay of Angels as a venue with waterfront vantage points and a free Regatta Village. On the same day, OMEGA announced its role as the official timekeeper for the 38th America’s Cup, continuing a partnership with Emirates Team New Zealand that originated in 1995. Previously, on April 13, 2026, Emirates Team New Zealand strengthened its sailing squad with the full-time addition of Serena Woodall and Helena Sanderson, who will be central to the team’s Women’s America’s Cup campaign. Earlier, on April 8, 2026, American Racing Challenger Team USA, co-founded by Chris Welch and Karel Komárek, confirmed its challenge for the Louis Vuitton 38th America’s Cup, led by American yachtsman Ken Read.

America's Cup offers 2 products in the sports industry. America's Cup's product portfolio comprises of sports tickets, merchandise and sponsorship.

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America's Cup's revenues were less than $10M in 2023. Caretta Research has split America's Cup's revenue into 2 different product categories.

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Apr

24th

2026

02:54

THE BEST SPOTS FOR WINGFOILING, KITING AND WINDFOILING IN SARDINIA

The regatta will see eight boats from five America’s Cup teams compete in fully equalised AC40 monohull yachts that are capable of speeds in excess of 45 knots. The Bay of Angels, and all along the Lazaretto shoreside will be alive with fans and spectator craft all wanting to see the very best in the world compete on waters renowned as the perfect place for high performance foiling.

Apr

22nd

2026

20:30

GETTING TAIHORO READY TO SAIL: BOAT CAPTAIN SPENCER LOXTON TAKES US INSIDE THE SHORE CREW’S DAILY ROUTINE

While the recon team watches every tack, gybe and manoeuvre as Emirates Team New Zealand’s AC75 Taihoro flies across the Hauraki Gulf relentlessly testing and developing for hours each sailing day, the productivity of those flight hours begins long before the sun hits the water.

Apr

21st

2026

04:30

Events, B2B Tag

OMEGA TO SERVE AS OFFICIAL TIMEKEEPER OF THE 38TH AMERICA’S CUP

The America’s Cup is a key part of OMEGA’s reputation as a global leader in sports timekeeping. The partnership stretches back to 1995, when the Swiss watchmaker began its long-standing partnership with Emirates Team New Zealand– then under the leadership of the celebrated sailor, Sir Peter Blake.

Apr

21st

2026

00:45

Emerging Tech, B2B Tag

RACING FORMAT Q&A – THE EASY GUIDE TO SARDINIA

Below is all you need to know whether you are a die-hard fand or completely new to America’s Cup regattas. It promises to be a stand-out regatta on the beautiful Bay of Angels with vantage points all along the waterfront and a lively, and free, Regatta Village for everyone to enjoy and get close to the action.

Apr

13th

2026

20:30

Hiring, B2B Tag

EMIRATES TEAM NEW ZEALAND BOLSTERS SAILING SQUAD WITH THE ADDITION OF SERENA WOODALL AND HELENA SANDERSON

As part of an ongoing trial period over several months, both sailors have transitioned into full-time roles, where they will be central to the team’s Women’s America’s Cup campaign while integrating into the wider sailing squad.

Apr

8th

2026

06:00

Events, B2B Tag

A LEGEND REBORN: AMERICA RETURNS TO CHALLENGE FOR THE LOUIS VUITTON 38TH AMERICA’S CUP

Chris Welch and Karel Komárek Co-Founders of American Racing Challenger Team USA The vision of entrepreneurs Karel Komárek and Chris Welch, American Racing Challenger Team USA, will be led by American yachtsman Ken Read, two-time Rolex Yachtsman of the Year and one of the world’s most accomplished and respected sailors.

Apr

7th

2026

01:05

Management Changes, B2B Tag

AMERICA’S CUP PARTNERSHIP ANNOUNCES THE APPOINTMENT OF MARZIO PERRELLI AS CHIEF EXECUTIVE OFFICER

Marzio Perrelli’s career has combined financial discipline, media strategy and large-scale sports rights management. He joins after working across finance in the UK, USA and Italy, where he held senior leadership roles at both Goldman Sachs and HSBC.

Apr

2nd

2026

02:30

Events, ESG, B2B Tag

UNICREDIT CONFIRMED AS GLOBAL PARTNER AND GLOBAL BANKING PARTNER OF THE LOUIS VUITTON 38TH AMERICA’S CUP

Furthermore, UniCredit will also be the Official Supporter of the Volunteer Programme. After the success of the programme at the Louis Vuitton 37th America’s Cup in Barcelona where some 3000 volunteers gave their time to ensure the smooth running of the regatta and all related activities to the America’s Cup, it is anticipated that the UniCredit Volunteer Programme in Naples in 2027 will be just as successful.

Apr

1st

2026

08:46

Emerging Tech, B2B Tag

SESSION ONE DONE FOR EMIRATES TEAM NEW ZEALAND

Sailing every day has been Jo Aleh, and when asked in interview about her role, said: “I think my role on the big boat is just going to keep sort of developing probably the whole way through to the Cup.

Mar

29th

2026

11:53

47 KNOTS IN CAGLIARI FOR GB1

The established names like skippers Dylan Fletcher and Hannah Mills welcomed onboard both yachts some of the new trialists who came through the selection process in Weymouth, UK, and are fast becoming the new sailing sensations of Great Britain.

Mar

29th

2026

03:55

Emerging Tech, B2B Tag

WHAT’S IT REALLY LIKE IN THE GUEST RACER SEAT?

Each of the adapted AC75s for Naples in 2027 will have a Guest Racer pod, usually located on the left side (port) of the boat, towards the back directly behind the helm, giving an incredible 180-degree view at race pace.

Mar

27th

2026

09:23

Emerging Tech, B2B Tag

FIRST UPGRADES ON TAIHORO

When Taihoro relaunched back on the 10th March, the rudder was noticeable for the gap between the top and the hull – particularly at the leading edge. The trailing edge was stepped from a little less than one-third down to then flow on to the thin blade.

Examples of America's Cup's suppliers include BOLT6, Telstra Broadcast Services and Reuters Imagen.

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