Rugby Australia, a privately owned entity headquartered in Australia, functions as a tier 2 media tech buyer. Founded in 1949 and employing approximately 280 individuals, the organization reported $169.2M in revenue as of 2025. It primarily focuses on contact sports, operating as a national governing body representing all levels of Rugby in Australia and across its eight member union states and territories. The organization is a member of the International Rugby Board (IRB) and was established as a company in 1985.
Rugby Australia announced the Under 16 and Under 19 squads for its NextGen XVs program on September 9, 2026, which is set to kick off on Saturday in Sydney. The program includes two Under 19 teams competing on September 12 and October 3, with the Under 16 program participating in a development camp before playing a match on October 3. Previously, the Harvey Norman Heart of Rugby Regional Tour concluded on August 27, 2026, reaching 2,411 young players across 41 clinics in 37 towns from June 4 to August 13. Classic Wallabies and Wallaroos joined Rugby Australia and the Australian Rugby Foundation during the ten-week tour to engage remote communities. Earlier, on August 25, 2026, Rugby Australia secured a multi-year extension with domestic fitness brand PTP, building on their original agreement struck in 2020. This extension ensures PTP continues as an official supplier to the Wallabies, Wallaroos, and Australian Sevens teams.
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Rugby Australia offers 6 products in the sports industry. Rugby Australia's product portfolio comprises of contact sports and sports tickets, merchandise and sponsorship.
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Rugby Australia's revenues were less than $250M in 2025. Caretta Research has split Rugby Australia's revenue into 3 different product categories, the largest of which is matchday revenues. For full access to Rugby Australia's revenue breakdown subscribe to Caretta Portal.
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Examples of Rugby Australia's suppliers include Crestron Electronics, Broadcast Virtual and Catapult Group.
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Rugby Australia sells broadcasting rights of its 4 rugby Union competitions to 14 companies globally, covering 4 countries. Rugby Australia's rights holders include Sky Group.
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