Rugby Australia is a privately owned national governing body for rugby union in Australia, established in 1949. It represents all levels of the sport across the country's eight member union states and territories. The organization, incorporated as a company in 1985, is a member of World Rugby (formerly the International Rugby Board). As of 2023, Rugby Australia employs approximately 280 people, and its annual revenue is less than $100 million. Its headquarters are located in Australia.
Rugby Australia reported a AU$36.8 million loss for 2024, following a AU$9.2 million deficit in 2023 and a AU$27.1 million shortfall in 2020. The 2024 loss resulted from integrating loss-making Super Rugby teams and supporting the Melbourne Rebels before their collapse. Separately, Rugby Australia complained to World Rugby about French clubs recruiting young Australian players, with chairman Daniel Herbert urging stricter regulations. Rugby Australia issued a warning to French clubs to cease this practice and announced plans to work with World Rugby to address the issue. Despite the financial losses, Herbert expressed belief that Rugby Australia changed the direction of rugby union in the country.
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Rugby Australia offers 4 products in the sports industry. Rugby Australia's product portfolio comprises of contact sports.
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Rugby Australia's revenues were less than $100M in 2023. All the revenue comes from rugby Union.
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Rugby Australia sells broadcasting rights of its 4 rugby Union competitions to 14 companies globally, covering 3 countries. Rugby Australia's rights holders include Sky Group, Disney Sports / ESPN and Digicel Group.
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