Rugby Australia, a privately owned entity headquartered in Australia, functions as a tier 2 media tech buyer. Founded in 1949 and employing approximately 280 individuals, the organization reported $169.2M in revenue as of 2025. It primarily focuses on contact sports, operating as a national governing body representing all levels of Rugby in Australia and across its eight member union states and territories. The organization is a member of the International Rugby Board (IRB) and was established as a company in 1985.
On July 29, 2026, Rugby Australia secured $90 million in federal funding for its 2027 men's and 2029 women's Rugby World Cup "Impact Beyond" legacy program, an initiative designed to drive long-term commercial and community growth across Australia and the Pacific, with specific focus on aiding the women's game in Australia and competition in the Pacific region. Earlier that day, Rugby Australia boss Phil Waugh addressed the prospect of Michael Cheika's return to the NSW Waratahs as the search for a new coach narrowed, following Dan McKellar's unexpected resignation last month, which ended his three-year deal a year early due to personal reasons. Previously, on July 24, Accenture-owned cybersecurity consultancy CyberCX extended its partnership with Rugby Australia through the end of 2027. This extended agreement will see CyberCX branding featured in the Wallabies and Wallaroos coaches' boxes, on field signage, and within broadcast coverage for all home tests during 2026 and 2027, building on its initial appointment as official cybersecurity partner in 2024.
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Rugby Australia offers 6 products in the sports industry. Rugby Australia's product portfolio comprises of contact sports and sports tickets, merchandise and sponsorship.
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Rugby Australia's revenues were less than $250M in 2025. Caretta Research has split Rugby Australia's revenue into 3 different product categories, the largest of which is matchday revenues. For full access to Rugby Australia's revenue breakdown subscribe to Caretta Portal.
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Examples of Rugby Australia's suppliers include Catapult Group, Crestron Electronics and Broadcast Virtual.
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Rugby Australia sells broadcasting rights of its 4 rugby Union competitions to 14 companies globally, covering 4 countries. Rugby Australia's rights holders include Sky Group.
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