New Zealand Rugby, also known as NZR, a privately owned entity headquartered in New Zealand, was founded in 1892. The organization, with an estimated 340 employees, reported $177.1M in revenue as of 2025 and functions as a tier 1 media tech buyer. The company is the governing body for rugby union in New Zealand, with its main product being spectator sports.

2025 Revenue

Founded

1892

Headcount

338

Headquarters

New Zealand

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On July 29, 2026, New Zealand Rugby signed a three-year partnership with 2degrees, making the company its official telecommunications partner. This multi-year agreement significantly invests in high-performance pathway programs for women's rugby, supporting the Black Ferns, Black Ferns XV, Black Ferns Sevens, and New Zealand Under 18 Girls programs. Previously, on July 28, 2026, New Zealand Rugby announced its support for Sir John Kirwan's Mitey mental health education program for 2026, with the All Blacks and Black Ferns assisting in raising awareness for young New Zealanders' mental wellbeing. Earlier, on July 23, 2026, New Zealand Rugby appointed former Cabinet minister Peeni Henare as Kaihautū Māori. Henare brings extensive leadership experience from governance, public service, and executive leadership, alongside a commitment to te ao Māori. This follows the July 21, 2026, announcement of New Zealand Rugby's new talent-identification system, which has already generated 814 scouting reports at the Under-18 level. This system aims to streamline national selection processes for New Zealand Schools, Barbarians, and Māori U18 teams, and reshape broader player development at the First XV level and beyond.

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New Zealand Rugby (NZR) offers 5 products in the media and telecoms services and sports industries. New Zealand Rugby (NZR)'s product portfolio comprises of contact sports, search, social, and retail media and sports tickets, merchandise and sponsorship.
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New Zealand Rugby (NZR)'s revenues were less than $250M in 2025. Caretta Research has split New Zealand Rugby (NZR)'s revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to New Zealand Rugby (NZR)'s revenue breakdown subscribe to Caretta Portal.
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Examples of New Zealand Rugby (NZR)'s suppliers include Deltatre, STATSports and Stack Sports.

Example Suppliers

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New Zealand Rugby (NZR) sells broadcasting rights of its 2 rugby Union competitions globally. New Zealand Rugby (NZR) currently holds 2 broadcasting rights for sports competitions including rugby union.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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