New Zealand Rugby (NZR)

http://www.nzrugby.co.nz
https://www.linkedin.com/company/new-zealand-rugby-union/

New Zealand Rugby, also known as NZR, is a privately owned entity headquartered in New Zealand. Founded in 1892, with an estimated 340 employees, the organization reported $172.6M in revenue as of 2024 and functions as a tier 1 media tech buyer. It operates as the governing body for rugby union in New Zealand, with its main product being spectator sports.

2024 Revenue

Founded

1892

Headcount

338

Headquarters

New Zealand

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Moana Pasifika boss Tana Umaga confirmed on March 15, 2026, that he has held discussions with New Zealand Rugby (NZR) about potentially joining new All Blacks coach Dave Rennie’s coaching staff as an assistant. This development follows NZR’s robust process for selecting the All Blacks coaching group, with Rennie reportedly facing a key decision on the attack coach role, considering candidates such as Scott Hansen and Mike Blair. Previously, on March 12, Springboks legend Schalk Burger predicted that Rennie would change the core of the All Blacks team but would receive limited tolerance from the New Zealand public. NZR appointed Rennie to reverse the All Blacks' fortunes after concluding the team was not on track for the 2027 Rugby World Cup under former coach Scott Robertson. On March 8, Eddie Jones suggested that Rennie’s almost decade-long absence from New Zealand could provide him an edge over Robertson, noting NZR's tendency to hire from within Super Rugby franchises. Rennie’s appointment as All Blacks coach, announced on March 7, occurred when NZR had numerous vacancies, including chief executive and manager of professional rugby.

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New Zealand Rugby (NZR) offers 5 products in the sports and media and telecoms services industries. New Zealand Rugby (NZR)'s product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship and contact sports.

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New Zealand Rugby (NZR)'s revenues were less than $250M in 2024. Caretta Research has split New Zealand Rugby (NZR)'s revenue into 4 different product categories, the largest of which is rugby Union. For full access to New Zealand Rugby (NZR)'s revenue breakdown subscribe to Caretta Portal.

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Mar

19th

2026

13:54

B2B Tag

All Blacks: Damian McKenzie wades into New Zealand Rugby’s selection policy debate

All Blacks playmaker Damian McKenzie has urged New Zealand Rugby (NZR) to make a change to its policy of not selecting overseas-based players for Test matches. There has been lots of debate about the NZR’s eligibility rules as it currently prevents New Zealanders, who are plying their trade abroad, from representing the All Blacks unless they are granted a sabbatical by the governing body.

PlanetRugby

Mar

18th

2026

23:33

B2B Tag

McKenzie urges All Blacks to follow Wallabies example

All Black Damian McKenzie has called for New Zealand Rugby to change its player selection criteria and follow in the footsteps of the Wallabies. Overseas-based stars couldn't play for the Wallabies until Rugby Australia eased their eligibility rules to allow select players to be considered for inclusion in 2015.

Australian Rugby

Mar

18th

2026

18:30

B2B Tag

New Zealand playmaker's plea for stronger All Blacks side

SPOTLIGHT: A current All Black flyhalf urged New Zealand Rugby to make a selection criteria change for the national side to have their best players available with the 2027 World Cup in mind. Damian McKenzie has called for New Zealand Rugby to change its player selection criteria and follow in the footsteps of the Wallabies.

Rugby365

Mar

15th

2026

04:27

B2B Tag

‘There’s a piece of my heart in there’ – Tana Umaga makes honest admission on All Blacks coaching links

Moana Pasifika boss Tana Umaga has confirmed that he has held talks with New Zealand Rugby (NZR) about him joining new All Blacks coach Dave Rennie’s coaching staff. After the appointment of Rennie as New Zealand’s new head coach recently, Umaga’s name emerged as a possible addition to the All Blacks’ coaching staff as an assistant.

PlanetRugby

Mar

13th

2026

11:31

B2B Tag

Dave Rennie faces key call on All Blacks attack coach Scott Hansen vs Mike Blair

THE FACTS If New Zealand Rugby was once guilty of never learning from its mistakes, such an accusation can’t be made of the current regime which is committed to ensuring the All Blacks select the right coaching group, by running the sort of robust process it never did in 2019 and 2023.

NZ Herald

Mar

12th

2026

02:47

B2B Tag

Springboks legend predicts ‘core’ of the All Blacks team will change but Dave Rennie won’t get much ‘tolerance’

Schalk Burger predicts that Dave Rennie will change the core of the All Blacks team, but the new head coach won’t get much tolerance from the New Zealand public. Rennie has been tasked with turning the All Blacks’ fortunes around after New Zealand Rugby deemed that the team was not on track for the 2027 Rugby World Cup under Scott Robertson’s tutelage.

PlanetRugby

Mar

8th

2026

03:39

B2B Tag

Eddie Jones: The advantage All Blacks have under Dave Rennie

Dave Rennie’s almost decade-long stint away from New Zealand can give him an edge on his All Blacks head coach predecessor, Scott Robertson. If New Zealand Rugby aren’t promoting from within the Test team, they are hiring from one of their Super Rugby franchises which is what they did with Robertson.

PlanetRugby

Mar

7th

2026

18:30

B2B Tag

Super Rugby standouts stake All Blacks claims as Dave Rennie era begins – Phil Gifford

When New Zealand rugby in general needs help it is often the All Blacks who come to the rescue. You’re starting to feel that now with the appointment of Dave Rennie as All Black coach. At New Zealand Rugby there’s currently a scarily large number of vacancies, including chief executive and the manager of professional rugby.

NZ Herald

Mar

5th

2026

08:43

B2B Tag

'You never know': Jamie Joseph gutted but not ruling out All Blacks' top job in future

Jamie Joseph says he was disappointed to miss out on the All Blacks head coaching job but has praised the selection process and backed Dave Rennie to succeed in the role. Joseph, the current Highlanders coach, was considered a leading contender for the top job following Scott Robertson’s departure, but New Zealand Rugby yesterday confirmed Rennie as the new All Blacks coach.

Newstalk ZB

Mar

5th

2026

04:33

B2B Tag

All Black boss Dave Rennie ready to hop in the cauldron of Springbok rugby on epic tour

New Zealand Rugby is coming out of an unprecedented period. The All Blacks suffered a record 43-10 loss at the hands of the Springboks and were even coachless for nearly two months until this week's announcement of Rennie's appointment.

SABC Sport

Mar

4th

2026

18:30

Management Changes, B2B Tag

Analysis: The three coaches in frame to help Rennie at the All Blacks

Dave Rennie’s announcement as All Blacks head coach closes a tumultuous period for the team and New Zealand Rugby but not necessarily for the current assistant coaches, all of whom still face an uncertain future. It was always Rennie’s goal to bring in his own trusted assistants, but it remains to be seen how far he will go and who of the current crop of Jason Ryan, Scott Hansen and Tamati Ellison remain.

1 News

Mar

4th

2026

18:30

B2B Tag

Jamie Joseph backs Dave Rennie after losing All Blacks coach race

Jamie Joseph says he is disappointed to miss out on the All Blacks head coaching job but has praised the selection process and backed Dave Rennie to succeed in the role. Joseph, the Highlanders coach, was considered a leading contender for the top job after Scott Robertson’s departure, but New Zealand Rugby yesterday confirmed Rennie as the new All Blacks coach.

NZ Herald

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New Zealand Rugby (NZR) sells broadcasting rights of its 2 rugby Union competitions globally. New Zealand Rugby (NZR) currently holds 2 broadcasting rights for sports competitions including rugby union.

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Analysis

Data

Analysis

Data

New Zealand Rugby (NZR)

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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