New Zealand Rugby (NZR)

http://www.nzrugby.co.nz
https://www.linkedin.com/company/new-zealand-rugby-union/

New Zealand Rugby, also known as NZR, is a privately owned entity headquartered in New Zealand. Founded in 1892, with approximately 340 employees, the entity reported $172.6M in revenue as of 2024 and functions as a tier 1 media tech buyer. The company operates primarily in the spectator sports sector, serving as the governing body for rugby union in New Zealand.

2024 Revenue

Founded

1892

Headcount

338

Headquarters

New Zealand

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Rugby Australia chief executive Phil Waugh indicated on April 23, 2026, that an Anzac Day Bledisloe Cup Test could still proceed after productive discussions with New Zealand Rugby, following a 2024 proposal from RA. This development comes as New Zealand Rugby confirmed a major reshuffle of its high-performance and medical staff on April 21, under head coach Dave Rennie, in preparation for the 2027 Rugby World Cup. As part of this overhaul, former All Blacks mental skills coach Gilbert Enoka is returning to the team under Rennie, as announced on April 19. Enoka previously spent two decades with the All Blacks, contributing to their 2011 and 2015 World Cup victories before departing in 2023. Earlier, on April 17, reports highlighted a shrinking premier club rugby scene in New Zealand, with players leaving the top grade and affecting the grassroots game. Separately, on April 16, legendary All Blacks boss Sir Graham Henry voiced concerns about a "weak" Super Rugby's future impact on the game in New Zealand, despite acknowledging the quality available to coach Rennie, and accused World Rugby of "isolating" the country.

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New Zealand Rugby (NZR) offers 5 products in the sports and media and telecoms services industries. New Zealand Rugby (NZR)'s product portfolio comprises of sports tickets, merchandise and sponsorship, contact sports and search, social, and retail media.

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New Zealand Rugby (NZR)'s revenues were less than $250M in 2024. Caretta Research has split New Zealand Rugby (NZR)'s revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to New Zealand Rugby (NZR)'s revenue breakdown subscribe to Caretta Portal.

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May

2nd

2026

23:48

B2B Tag

Super Rugby venue battle: Auckland bids to take Super Round from Christchurch – Phil Gifford

There’s no higher praise for the stunning success of the Super Round of Super Rugby Pacific in Christchurch than the fact a promoter as astute as the Blues’ Karl Budge wants future rounds to be held in Auckland.

NZ Herald

Apr

30th

2026

22:00

Financial Results, Capital Investment, B2B Tag

RA is set for a World Cup windfall. It must splash the cash on junior development

Rugby Australia’s revenue of $262 million for the 2025 British and Irish Lions year is a significant number for several reasons. It allowed RA to announce a massive surplus of $70.6 million and wipe out its large debt, but it is also a useful comparison tool with their Bledisloe Cup rivals across the ditch.

The Sydney Morning Herald

Apr

26th

2026

12:56

B2B Tag

Dan Carter reveals what he expects from All Blacks facing ‘toughest and hardest challenges’ ahead of 2027 World Cup

Legendary fly-half Dan Carter is positive the All Blacks will do well in the international arena despite recent changes made to their coaching staff. In January, there was upheaval within the All Blacks camp when New Zealand Rugby (NZR) axed Scott Robertson from his position as the senior national team’s head coach after just two years into his four-year contract.

PlanetRugby

Apr

25th

2026

10:30

Management Changes, B2B Tag

How working for Brendon McCullum’s England sharpened Gilbert Enoka for All Blacks return

It would be a stretch to say all it took for Gilbert Enoka to boomerang back to the All Blacks was a phone call from Wayne Smith. But it was the former All Blacks and Black Ferns coach who got the ball rolling, linking the mental skills guru with new coach Dave Rennie.

Stuff

Apr

23rd

2026

13:41

Events, B2B Tag

Rugby Australia chief claims 'constructive talks' with NZ Rugby over Anzac Day Bledisloe Cup

Rugby Australia (RA) chief executive Phil Waugh is positive that an Anzac Day Bledisloe Cup Test can still go ahead after productive discussions with New Zealand Rugby. A proposal was put forward by RA in 2024 about having a Wallabies v All Blacks clash on Anzac Day (April 25).

PlanetRugby

Apr

21st

2026

04:10

Management Changes, B2B Tag

New Zealand Rugby Revamps All Blacks Staff as Gilbert Enoka Returns For 2027 Rugby World Cup

The New Zealand national rugby union team has confirmed a major reshuffle of its high-performance and medical staff under head coach Dave Rennie, as the team builds toward a demanding international cycle that includes the 2027 Rugby World Cup.

Sports World News

Apr

19th

2026

18:30

Management Changes, B2B Tag

All Blacks: Mental skills guru returns to assist new coach Rennie

Former All Blacks mental skills coach Gilbert Enoka is returning to the team under new head coach Dave Rennie. Enoka – who was with the All Blacks for two decades, during which the team took two World Cup victories in 2011 and 2015 – left in 2023.

1 News

Apr

17th

2026

15:30

B2B Tag

Premier club rugby shrinking as players walk away from top grade

There is a squeeze on the club rugby scene that is being felt at the top end of the grassroots game. Gradually, the elite level of club rugby in New Zealand is being depleted. Mike Thorpe reports.

NZ Herald

Apr

16th

2026

00:42

B2B Tag

Graham Henry accuses World Rugby of 'isolating' New Zealand and slams 'weak' Super Rugby

Legendary All Blacks boss Sir Graham Henry insists that Dave Rennie has plenty of quality to work with but is worried what a “weak” Super Rugby means for the future of the game in New Zealand.

PlanetRugby

Apr

15th

2026

07:57

B2B Tag

NZ Rugby chair reveals 'killer blow' that led to South Africa's Super Rugby exit

Former New Zealand Rugby bigwig Brent Impey has claimed South Africa left organisers with no other choice but to axe them from Super Rugby with a return highly unlikely. Fans, coaches and players have pointed to the exit of the Bulls, Lions, Sharks and Stormers as a key reason in the decline of the All Blacks and Wallabies.

PlanetRugby

Apr

14th

2026

22:55

B2B Tag

Super Rugby's Moana Pasifika to fold over financial problems

Moana Pasifika, founded in 2020 to provide a top-level pathway for players of Pacific heritage, blamed "financial, operational and strategic realities". "Despite the tireless dedication of players, staff and supporters it is no longer viable to continue the franchise at this level of competition," it said.

France 24

Apr

13th

2026

11:31

B2B Tag

New Zealand Rugby chase $500m kit deal as war and oil crisis hit sponsors – Gregor Paul

The climate for chasing multimillion, long-term branding sponsorships could hardly be worse for New Zealand Rugby. There is an oil supply crisis, massive geopolitical turbulence and major economic uncertainty – all of which is making its task of securing a hoped-for $500 million-plus, six-year All Blacks kit sponsorship package harder than anticipated.

NZ Herald

Examples of New Zealand Rugby (NZR)'s suppliers include STATSports and Broadcast Virtual.

Example Suppliers

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New Zealand Rugby (NZR) sells broadcasting rights of its 2 rugby Union competitions globally. New Zealand Rugby (NZR) currently holds 2 broadcasting rights for sports competitions including rugby union.

Analysis

Data

Analysis

Data

New Zealand Rugby (NZR)

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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